The document discusses new methods that institutions are using to engage alumni through advanced social media and communication technologies. It finds that while most donations still come by mail, an increasing number of new donors and younger donors are joining fundraising efforts online. Donors who are acquired online tend to give larger gifts on average and continue giving over multiple years compared to those who join by mail. The document also covers trends in mobile technologies and strategies for rebranding an institution's image and online presence to better engage younger generations of alumni.

1. Engaging Interaction, Part Two
Boosting Participation
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2. What creative new methods are institutions using to engage alumnae/i?
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3. E N G A G I N G T H R O U G H A D VA N C E D S O C I A L M E D I A
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4. HOUSE SOCIAL NETWORK TRENDS
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8. SHARE MORE, LEARN MORE, STICK AROUND LONGER
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9. CLASS AGENT SOLUTION

10. ALUMNI DIRECTORY

11. JOB BOARDS

12. CHAPTERS

13. TIPS FOR SUCCESS WITH (ANY) SOCIAL NETWORKING
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15. ORGANIZATIONS UTILIZING PEER-TO-PEER FUNDRAISING

17. PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA

18. PEER-TO-PEER FUNDRAISING AND SOCIAL MEDIA

19. BENEFITS OF PEER-TO-PEER FUNDRAISING
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20. E N G A G I N G T H R O U G H A D VA N C E D
C O M M U N I C AT I O N
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22. Most gifts are still coming through the mail
Distribution of All Gifts Distribution of New Donors
by Channel by Channel
2010 Medians 2010 Medians
79% 76%
16%
10% 11% 8%
Online Mail Other Joined Joined Joined
Offline Online by Mail by Other
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23. But more new donors are coming in online every year
Trends in the Percent of Donors Giving Online
2006-2010 Medians
16%
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10%
9% 9%
7% 8%
6% 7%
5% 5%
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
New Donors Multi-Year Donors All Donors
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24. …especially among younger donors
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25. Donors acquired online give larger gifts
Revenue per New Donor
by Age and Origin Channel
Joined Online 2010 Medians
Joined by Mail
$66 $64
$61 $61 $62
$56
Revenue per New Donor $48
by Origin Channel
$33 $33 $32 $34
2010 Medians $27
$31 $28
$62
18-24 25-34 35-44 45-54 55-64 65-74 75+
$32 Revenue per New Donor
by Household Incom e and Origin Channel
2010 Medians
Joined Online
Joined by Mail
$80
$69 $73
$65
$61
$55
Joined Online Joined by Mail
$33 $37
$26 $27 $29
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Less than $25,001- $50,001- $75,001- $100,001- $145,001+
$25,000 $50,000 $75,000 $100,000 $145,000

26. Donors acquired online give more over time
Lifetim e Revenue per Original Donor
(All Origin Gift Levels)
2010 Medians
Joined Online
$197 Joined by Mail
$158
$118
$72 $66
$51
Joined in 2007 Joined in 2008 Joined in 2009
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27. Donors acquired online who use multiple channels to give
are worth even more:
Lifetim e Revenue per Original Donor
for Donors Acquired in 2007
2007-201 M edians
0
Donors Acquired Donors Acquired
Online in 2007 by Mail in 2007
Including Online Gifts Only Including M ail Gifts Only
Including A ll Giving Including A ll Giving
$197
$169
$124
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$79 $32
$63
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2007 2008 2009 2010 2007 2008 2009 2010
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29. So what does it all mean?
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32. FACTS ABOUT MOBILE
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33. WHAT’S HOT WITH MOBILE
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34. DESIGNING FOR MOBILE DEVICES
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35. OSU BRAND/AFFINITY SURVEY
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37. POWER OF REBRANDING
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38. REBRANDING PROCESS
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39. E N G A G I N G T H R O U G H A D VA N C E D W E B C O N T E N T
08/10/2011 39

40. OVERALL ONLINE GIVING TRENDS
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43. How do we engage the next generation of alumnae/i?
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44. THANK YOU!
A L L I S O N . VA N D I E S T @ B L A C K B A U D . C O M
@ AV D I E S T
843-625-3262
08/10/2011 44

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