This document discusses social commerce, which uses social media to assist with online buying and selling. It provides statistics on consumer behavior and the use of social features on e-commerce sites. It also outlines various social commerce tools and strategies, and presents case studies on how these tools can increase customer engagement, sales, and word-of-mouth referrals for brands. Finally, it introduces some social commerce products and solutions from PowerReviews to help companies connect customers and build communities.

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11. Social Commerce!?
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12. Social commerce is a subset of electronic commerce that involves using social
media, online media that supports social interaction and user contributions, to
assist in the online buying and selling of products and services. (Wikipedia )
Social Social Media
eCommerce
Commerce
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13. Markets are Conversations
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: Nielsen Global Online Consumer Survey, 2010 4
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: PowerReviews & e-tailing group Social Shopping Study 2010
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22. S ocial
C omm erce!
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24. Co-browsing and Co-shopping Open APIs
Company blogs Product searching on social networks
Company social network page Social recommendations
Customer ask-and-answer Social shopping aggregator sites
Customer ratings and reviews User generated products
Employee networks Virtual worlds
Microblogs Wikis
Online forums for target segments
: Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010
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26. Feature 2009 2008 2007
Product page 98% 95% 96%
Recommendation
Zoom 89% 90% 86%
Alternate views 76% 68% 66%
Ratings/ Reviews 74% 58% 50%
Share 67% 28% N/A
Color Change 64%* 60%* 57%*
Link to Social 60% N/A N/A
Networking Site
Streaming Video 55% N/A N/A
Product Demo
Blog 36% 26% 10%
: e-tailing group Mystery Shopping Survey 2009
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27. : Forrester Research Tech Reader(TM) SocialCommerce, Q1 2010
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32. CTR 105~108%
CVR 114~117%
AOV 181~185%
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34. v
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35. Social Commerce Suite
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39. Review Display 1.0
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40. Review Display 2.0
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43. AnswerBox
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44. Facebook “Friends” Brand “Experts”
“People Like Me” Staff “Experts”
Community “Experts”
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46. 100% SEO
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52. http://PowerReviews.jp
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