1. The App Marketing Company
BEYOND EVERYTHING INTERNET
How To Utilize Your Mobile Games
Erland Fardinov / Account manager
Erland.fardinov@adways-indonesia.co.id
+6281212795594

2. Understanding Mobile Games Target
• Visibility Ranking on Playstore or Appstore
• Quality User
• High Retention (In App Purchase)
The Opportunity that we can offer
•Increase engagement target audience
•Increase Daily Active User
•Increase Ranking Visibility and User Acquitition

3. Who We Are
A global internet and leading mobile app marketing company in Asia. We work with Top App
Developers worlwide to thrive and provide new value to the market.
What We Do
• Provides a whole suite of powerfull services that could leverage your mobile games to the next level.
• Trough our Network You can boost Ranking in Playstore and App Store.
• Fast user acqusition and high user retention (quality users)
About Adways Indonesia

4. IDEAL CAMPAIGN JOURNEY
Visibility Ranking
• App Driver
• Line Free Coins
Quality User
• BBM
Community
Development
• BBM Channel
Development
Analyze with
PARTY TRACK
TRACKING TOOLS

5. Visibility Ranking On Playstore
Reach Top New Free (New Games)
Use Incentive Campaign to reach 50.000 install in first 2
weeks to achieve Top Ten New Free Games
We Suggest Incent Network :
• Line Free Coin
•Appdriver

6. INCENT CPI NETWORK
Incent CPI (cost per install) Network support app developers with powerful user acquisition and high ranking
booster.
Our Services for Incent CPI :
and

7. Purchase virtual currency Choose Free
virtual currency
① ②
App Driver Workflow

8. Choose
offered campaign
Tap
Install button
Install & launch
your app③ ④
Sample
Sample
Sample
Sample
Sample
Sample
⑤
YOUR
App Market Pageq
App Driver Workflow

9. Line Free Coin Workflow
Go to “More ” page
And Tap “Free Coin”
Choose
offered campaign
① ②
YOUR
App Market Page
③
Install & launch
your app
Users get
LINE Free Coin

10. Get The Quality User
• Non Incentive campaign with
BBM service
The largest Social Messaging Apps
In Indonesia
13.5M
BlackBerry
MAU’s
35.5M
Android MAU’s
2.0M
iOS MAU’s
+50M
Active user in Indonesia Mobile
Games can reach through BBM

11. Community Development with BBM
Create Games channel in BBM Promote The Games Channel
Get More Suscribers
Promote the game Event/Top up promotion in
Games Channel

12. BBM User Acquisition
BBM CPI Campaign Use Interesting Banner
Target campaign :
• Age
• Gender
• City
• Os Android/ios
RPG Games (Big Size) Target :
• android 4.4 + /android 5 +
•IOS 7 +
Casual Games target :
•Android 4.0 +
•IOS 7 +

13. BBM Campaign Result
• 20 – 30 % Retention
• Increase in app purchase
• Top Grossing Ranking In Playstore / Appstore

14. Existing Client

15. 1. Make Smartphone Marketing Managing Easy
2. Optimize Smartphone Marketing
3. Analyze DAU,MAU,IAP performance
4. Free SDK Tracking Tools
One – SDK with 300 networks
Party Track (Tracking Tools)

16. Thank You
Erland Fardinov/ Account manager
Erland.fardinov@adways-indonesia.co.id
+6281212795594