Presentation by Wei Duan, founder&CEO of Mobvista - leading mobile advertising platform

1. ABOUT ME
· Formerly Worked for UCWeb,
in Charge of Marketing for the
Whole Market outside of China.
· The First General Manager
of UCWeb India ， lived in Gurgoan.
“India is My 2nd
Home Town.”
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2. India & China
Grow Together in the Booming Globalization
www.mobvista.com
Wei Duan
Founder & CEO of Mobvista

3. Copy to China
To China Copy
C2C
2CC
1999
2014
The Global Map is Changing
China
USA
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Indian Mobile Users Database
The potential of Indian mobile internet is huge
Mobile Users
(By Mar)
Smartphone Users
Smartphone
Increase Ratio

5. Fund Raising Map of Indian E-Commerce Companies
Investment goes first in
Indian Internet Industry July
Flipkart
Online Retailer
$1 bnMay
Flipkart
Online Retailer
$210 mn
February
Snapdeal
Online Retailer
$133.7 mn
May
Snapdeal
Online Retailer
$100 mn
March
Quickr
Online Classifieds
$90 mn
July
Olacabs
Cab aggregator platform
250 crore
( Around $41.67mn )
July
Urban Ladder
Online furniture retailer
$20 mn
June
Bookmyshow
Ticket-booking site
150 crore
Global E-Commerce
Ads Budget
in 2015 is
over $1 bn

6. India
E-Commerce:
Travel:
O2O:
India is going to play as the leading role
Stepped forward
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7. Step 2
Step 3
Step 4
Step 5
Search Engine
O2O
Step 1
Social NetworkingWeb Portalz
E-Commerce
· Normal Path of Internet Industry Growth
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· Development Path of INDIA
Step 1
Step 2
O2O
E-Commerce
Next Step
？
Mobile Internet Industry in India
“Growing by leaps and bounds, in an unconventional way.”

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• A Comprehensive Market
• An Open Environment for all kinds of products and services
• A number of internet companies valuated with Millions of Dollars
will arise
FUTURE of India
FUTURE Top 3 markets
India, China and USA.

10. Leading Global Mobile Advertising Platform

11. Currently, the company is valuated to be
around $ 1 Billion.
Sales in 2015 will reach
$ 200 million
About Mobvista
Nearly 300 Employees
Over 60% from R&D
Round A Financing:
$ 10 million
Round B Financing:
$ 40 million
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San Francisco
Hong Kong
Guangzhou
Beijing
4 Offices

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300+Billion Monthly Impressions Worldwide
Traffic Covering over 230+ Countries & Regions
User
Acquisition
Traffic Monetization VAS Business

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Cooperated Advertisers
Daily Clicks Amount: 300 Million Daily Activation Amount: 5 Million
User
Acquisition
Traffic Monetization VAS Business

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 Must have cleaner app for android users
 Downloaded from Google Play for over 600 Million times
Monthly Install from Mobvista:
CPI Rate:
Ranking at Google Play Top Free Apps/Tools:
3,000,000
US$0.3
Top 10
CASE STUDIES: Clean Master
User
Acquisition
Traffic Monetization VAS Business

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 Leading mobile market and wallet APP in India.
 More than 80,000 retailers.
 More than 80,000,000 registered users.
Monthly Install from Mobvista:
Highest Daily Activated Users Amount
CPI Rate:
1,000,000
100,000
US$0.6~0.8
CASE STUDIES: PayTM
User
Acquisition
Traffic Monetization VAS Business

16. Merge All
Networks
Allocate
Traffic
Smartly
House
Ads
Customize
Ad
Formats
M System Your Smart Monetization Platform
User
Acquisition
Traffic Monetization
(Mobile SSP)
VAS Business
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17. Machine
learning
Average eCPM for Developers
SDK&API
Provide a variety of ad style, such as banner, interstitial, feeds, appwall, etc.
User Profile
User
Acquisition
Traffic Monetization
(Mobile SSP)
VAS Business
Globalization DeploymentBig Log Data
Over 1TB log data / day
GEO Feature
Time Feature
App Feature
Statistic
LR Model
GBDT Model
FTRL Model
Distributed Computing System. Include
US$10User Data Stored 1B

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 Trusted by 200 Million users
 Daily Active Users: 50+ Million
 Covering most developed countries, including 20% users from India
Since June 2015, offers for 360 Security from 10+ ad platforms are included in
M system, from which we see a 50%increase of revenue.
With the average eCPM reaching USD$16worldwide.
CASE STUDIES: 360 Security
User
Acquisition
Traffic Monetization VAS Business

19. Types of VAS
in India
from Mobvista
Video
Ringtone
Game
Picture
Daily Conversions from Mobvista
25000
20000
15000
10000
5000
0
Idea Airtel Vodafone Aircel BSNL TATA
Conversions
User
Acquisition
Traffic Monetization VAS Business

20. Business Covered Areas
India
Southeast AsiaLatin America
Europe
Middle East
South Africa
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User
Acquisition
Traffic Monetization VAS Business

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22. Thank You
www.mobvista.com