Planning for the Encore: Building An Online Community That Begs For More
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Social media is an invaluable tool for creating brand-centric online communities. Utilization of core engagement principles can be translated across multiple platforms. Recognizing, nurturing and engaging your members will open channels of authentic conversation that will amp up the volume of online communities of any size. By structuring your social media strategy with your eye on the encore, you'll bring down the house by leveraging your online reach into real-life customer conversions. Presented at Social Media Rockstar 3 in Green Bay, WI on 5/22/13.
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Before the mind reads your message, it has already gathered information based on the visual clues from your type alone. Type is an extremely powerful design element that can literally transform the way people perceive your content. Type influences perceptions, emotions, and feelings of trust in the messages you are sending.
Harnessing this power goes beyond simply selecting a typeface. It requires an understanding of typographic elements, theory, history, pairing, and application. Websites are just a jumping off point for applying these lessons. By the end of this session, you will be able to use type thoughtfully to communicate more clearly, visually differentiate yourself, and even control the way your message is received.
Presented at MinneWebCon 2017
More Than Words: The Power of Type
This document provides information on typography and font pairing. It discusses font terminology like typeface and font. It also provides examples of font pairings and resources for finding pairing inspiration including websites, tools, and indie foundries to support. Throughout are images, credits and references to supplement the typography content.
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Design Principles for Non-Designers
This document provides an overview of basic design principles for creating visual content that humans will interact with. It discusses principles like contrast, repetition, alignment, proximity, simplicity, white space, consistency and visual hierarchy. It also covers topics like layout, color, typography, images, icons and getting inspiration from other designers. The document is intended as a quick reference guide for basic design concepts.
Is This Thing On? A Beginner’s Guide to Podcasting
From NPR to your neighbor next door, it seems like everyone is jumping on the podcasting bandwagon. It helps that there’s a growing market waiting to hear what you have to say – according to Pew Research, the percentage of Americans who listen to podcasts has nearly doubled since 2008.
Podcasting represents a huge opportunity to grow your audience and connect with them through a new medium. Learn how to captivate your listeners with Mykl Roventine’s Beginner’s Guide to Podcasting. He’ll cover the basics of getting started, tools & techniques used to produce your podcast, production insights, and methods to distribute your finished episodes.
Presented at the Social Media Rockstar Event in Morton, MN on September 16, 2015.
Visual Storytelling: The State of “Show Me” Social Sharing
The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content.
Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans.
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The Non-Designer’s Guide to WordPress (Making Your Site Look Awesome)
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Visual Storytelling: The State of “Show Me” Social Sharing
The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content.
Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans.
Presented at Social Media Rockstar Event on September 17, 2014.
The Non-Designer’s Guide to WordPress (Making Your Site Look Awesome)
You don’t have to be a designer to make your WordPress site look good. In fact, no matter what theme you’re using now there are lots of easy ways to make it look better. Mykl (who IS a designer BTW) will share tips and tricks to take your site design from just acceptable to downright awesome. Presented at Minnesota Blogger Conference on October 12, 2013.
The Non-designer's Guide to WordPress (Making Your Site Awesome)
You don't have to be a designer to make your WordPress site look good. In fact, no matter what theme you're using now there are lots of easy ways to make it look better. Mykl (who IS a designer BTW) will share tips and tricks to take your site design from acceptable to awesome. Presented at Minnebar8 on 4/6/13.
Lets Get Social
Presentation to Clear Channel radio personalities and staff in Minneapolis, MN on 3/6/13. Co-presented with Missy Berggren.
The Non-Designers Guide to WordPress (Making Your Site Look Awesome)
You don't have to be a designer to make your WordPress site look good. In fact, no matter what theme you're using now there are lots of easy ways to make it look better. Mykl (who is a designer BTW) will share tips and tricks to take your site design from acceptable to awesome. Presented at WordUp! Minneapolis 2012
Blogging Basics (for Nonprofits)
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
15 Essential WordPress Plugins (and 5 That Will Just Blow Your Mind)
Plugins are the power under WordPress’ hood. Are you using the latest and greatest? In this session you’ll get a rundown of 15 must-have plugins and why they’re important. You’ll also discover 5 more that go from essential to mind-blowing. Presented at Minnesota Blogger Conference 2012.
Word press plugins speed datingWordPress Plugin Speed Dating
Have you been hurt by a plugin in the past? Don't know where to start looking for your perfect match? We'll simplify the selection process to reveal the must-haves, the most useful and the next great WordPress plugin to capture your heart. Presented at MinneBar, April 2012
Demystifying WordPress
Pick up tips, tricks, and techniques that illuminate how WordPress can become a viable opportunity for you to provide professional web design and maintenance services to your clients. Explore free and premium themes, plugins, and other resources that are available to help jump-start your next project. You’ll also learn step-by-step instructions to customize themes with ease.
Presented at AIGA Minnesota's Design Camp 2011.
15 Essential WordPress Plugins
Plugins and themes are the power under WordPress’ hood. Are you using the latest and greatest? In this session you’ll get a rundown of today’s must-have plugins, why they’re important and how to use them.
Bonus: In addition I’ll review some free and paid themes that make customization a breeze.
Presented at the Minnesota Blogger Conference 2011.
Just Your Type: Web Typography & You
Presented at MinneWebCon 2011
Web typography is making the internet look better than ever before. You're particular about the fonts you choose in other mediums, don't settle for anything less for your online projects. This session will address the basics of effective typography and techniques that everyone can apply right away to harness the power of web typography on their website or blog.
More from Mykl Roventine (20)
Is This Thing On? A Beginner’s Guide to Podcasting
Is This Thing On? A Beginner’s Guide to Podcasting
Visual Storytelling: The State of “Show Me” Social Sharing
Visual Storytelling: The State of “Show Me” Social Sharing
The Non-Designer’s Guide to WordPress (Making Your Site Look Awesome)
The Non-Designer’s Guide to WordPress (Making Your Site Look Awesome)
Visual Storytelling: The State of “Show Me” Social Sharing
Visual Storytelling: The State of “Show Me” Social Sharing
The Non-Designer’s Guide to WordPress (Making Your Site Look Awesome)
The Non-Designer’s Guide to WordPress (Making Your Site Look Awesome)
The Non-designer's Guide to WordPress (Making Your Site Awesome)
The Non-designer's Guide to WordPress (Making Your Site Awesome)
The Non-Designers Guide to WordPress (Making Your Site Look Awesome)
The Non-Designers Guide to WordPress (Making Your Site Look Awesome)
15 Essential WordPress Plugins (and 5 That Will Just Blow Your Mind)
15 Essential WordPress Plugins (and 5 That Will Just Blow Your Mind)
Word press plugins speed datingWordPress Plugin Speed Dating
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Planning for the Encore: Building An Online Community That Begs For More
- 1. Photo: m0n5t3r on Flickr
- 8. Each of your brand’s social network channels is a community.
- 9. Photo: Generation X-Ray on Flickr
- 10. “On social media, customers want to engage with personalities, not product features.” - Scott Monty
- 11. “Your customers don’t innately want to follow your company on Twitter or friend you on Facebook, or read your blog, or watch your videos.” - Jay Baer
- 12. “Share remarkable, targeted content based on needs/interests of individual communities.” - Pamela Vaughan
- 13. Photo: ZeroOne on Flickr
- 14. Listen.
- 16. 83% deal with questions or complaints sent to them via social media. But only 54% talk to and actively participate in online conversations with consumers. Source: InSites Consulting Survey of US Companies
- 17. “The difference between an audience and a community is which direction the chairs are pointing.” - Chris Brogan
- 18. Identify & track successful interactions. Then repeat.
- 19. “Said, woman, take it slow. It’ll work itself out fine. All we need is just a little patience.” - Axel Rose
- 20. “Building authentic, connected communities requires building trust... If you are like most humans, trust is something that must be earned over time." - Kim Garst
- 25. Avoid dead ends & deserted islands.
- 26. Photo: Dekoderek on Flickr
- 27. “Jab, jab, jab, right hook.” - Gary Vaynerchuk
- 28. Photo: Anirudh Koul on Flickr
- 29. Brand evangelists tell your story for you.
- 30. 90% of consumers online trust recommendations from people they know. Source: Econsultancy
- 31. “I tell you folks, it’s harder than it looks . It’s a long way to the top If you wanna rock ’n’ roll.” - AC/DC
- 32. Photo: Kurt Christensen on Flickr