The state of social sharing has moved from simply telling your story to creatively showing your audience your message. You’ve already matched your target audience preferences with the appropriate social channels. Now it’s time to show them the visuals and fill those channels with engaging content. Let’s leverage your visual assets on Facebook, Twitter, Instagram, and Pinterest using proven tips & techniques. We’ll also explore best practices and examples of businesses that stand out from the crowd by using visuals to successfully engage their fans. Presented at Social Media Rockstar Event on September 17, 2014.

1. Photo: Thomas Hawk on Flickr
@myklroventine

5. Photo: Marc Wathieu

6. Photo: dierk schaefer on Flickr

7. Photo: Steve Petrucelli on Flickr

13. Photo: Thomas Hawk on Flickr

15. Source: visual.ly/what-makes-good-infographic

17. Photo: Ben Watkin on Flickr

18. Images Size & Quality
• Physical Size*
• File Size
• Resolution
• File Type
• * IMPORTANT

19. picmonkey.com croppola.com
photoshop.com/tools

21. • Control your light through
ISO settings
• Experiment with different angles
& orientation
• Higher resolution = better
when uploading to social networks
Pro Photo
Tips:
Photo: harold.lloyd on Flickr

22. Phone Photography Tips:
• Get to know your camera app
• Clean your lens
• Use the flash sparingly
• Get up close — avoid zoom!
• Use the highest resolution
possible
Photo: Abe Kleinfeld on Flickr

23. The Rule of Thirds
Divide the photograph in your mind into thirds,
and position the subject either in the left or right
third of the image.
Photo: Wikimedia Commons

24. creativecommons.org

28. Photo: cubancouncil.com

29. Source: jonloomer.com/2014/01/20/facebook-image-dimensions/

30. Source: jonloomer.com/2014/01/20/facebook-image-dimensions/

48. Photo: Shawn Campbell on Flickr

49. Profile pic: 400 x 400 px
Cover photo: 1500 x 500 px

50. In-stream preview: 440 x 220 px
Vertically centered, <3MB

52. Photo: ripenecommerce.com

53. =
Source: designerrobrusso.com/what-is-the-perfect-pinterest-pin-size/

54. analytics.pinterest.com

67. Photo: marketingland.com

68. Auto
Awesome
animated
GIFs!

71. Photo: ed_needs_a_bicycle on Flickr

72. Photo: Nate Grigg on Flickr