United Way Social Media Pitch
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This deck was presented to the United Way of Metropolitan Chicago as a pitch for a social media campaign. This was done within a graduate course at DePaul University.
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Strategic impact of Social Media in tourism- Research paper
In today's world, social media has made it convenient for people to search, book and plan their next trip at the click of a mouse button. This research paper, co-authored by Ambuj Saxena, Dr. GG Saxena, and Dr. Sajeevan Rao takes you through the travel enthusiast's online journey while booking a leisure trip.
How does the travel enthusiast make up his mind to travel using social media and which social media channels affect him the most and how? What are the social, psychological and hedonic effects while planning a trip using social media and how reliable, entertaining and valuable do tourists consider social media sites while planning a trip. These are some of the important questions and customer behavior being brought out through this research paper that was presented in Jammu University's 4th International Conference on Sustainable Destination Excellence with the theme: Empowering Communities for Inclusive Tourism Development.
If you wish to know the experience of presenting my research paper in Jammu University, you may access my blog post: http://wp.me/p8r6B6-jQ
Sources of inspiration:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
www.adweek.com
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Kii Ga Do Waak Digital Media Strategy
The document discusses leveraging digital and social media to amplify the voices of the KII GA DO WAAK NOOKIMISUK Grandmothers. It proposes creating educational content through interviews with the Grandmothers and promoting it on social media. This would allow the Grandmothers' teachings to reach more people during the pandemic and beyond. The content would address issues in Indigenous communities like addiction, mental health, violence, and human trafficking. Developing a social media strategy is key, including planning posts, building the brand, and measuring effectiveness at building community capacity.
Writing Sample
The document provides recommendations for the Virginia Commonwealth University Institute of Women's Health (IWH) to improve its communication and fundraising efforts. It recommends that IWH (1) create and maintain a social media presence on platforms like Twitter or Facebook to interact with the public and increase awareness of fundraising opportunities, as social media is important for organizational success. It also recommends that IWH (2) participate in VCU and community health events to raise awareness of the organization and foster relationships with other groups. Finally, it recommends that IWH (3) establish two-way donor communications through various channels like social media, email, and in-person while ensuring larger donors feel appreciated through more formal letters.
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This document discusses a workshop on how charities can build trust with the public. It outlines that while most of the public think charities improve lives, many feel the behavior of large charities has damaged the sector's reputation. Recent scandals are noted that have affected trust. Efforts by the sector to address issues through fundraising regulation and transparency are mentioned. A narrative is presented to communicate charities' positive impact and the role of transparency. Next steps discussed include implementing the narrative and addressing underlying causes of mistrust rather than just communications.IABC/BC SIG Helps Local Non-Profit
The IABC/BC Social Media Strategic Interest Group (SIG) is a volunteer group of 10 communications professionals that came together in 2009. In 2010, they reached out to non-profits to help with a pro-bono social media project. After reviewing 26 applications, they selected Beauty Night Society, a charity providing support to women and youth in poverty. The SIG conducted research through surveys and developed a social media strategy to increase awareness of Beauty Night Society's three program streams. Their work helped the nonprofit communicate more effectively and start important discussions online about their services.
Integratingsocialmedia Kw+Gl
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
Asap sm presentation-2-11-12-web
This document provides guidance on developing an effective social media strategy for engaging alumni. It recommends knowing your audience of alumni who are primarily in STEM disciplines and have affinity for WPI. It also suggests being creative with initiatives like sharing historic WPI photos on Fridays and using apps like UforLife and NorthSocial that maintain connections with alumni over many years. Finally, the document stresses that good curation involves finding high-quality content from trusted sources, and rephrasing it to fit the needs and interests of your specific audience.
Future of Social: Generation Z
http://www.theguardian.com/voluntary-sector-network/2015/jun/19/philanthroteens-young-people-who-use-their-pocket-money-to-change-the-world
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- 2. Overview ObjecAve SWOT Analysis Research Insights Target Audience Tell the Story to Change the Story Expand Engage Enlist
- 3. ObjecAve How does the United Way of Metropolitan Chicago increase awareness of, understanding of, AND donaAons among the individual consumer targets via social?
- 5. Research Insights “LIVE UNITED 2020 is something for Chicagoland to get behind – acAon in the midst of challenge. But real change can’t happen without you.” – United Way Website Secondary research Nah and Saxton’s 2013 study of nonprofits social site usage to build relaAonships with donors and supporters
- 6. Target Audience Primary Target Women, 35‐54 Working High volume Facebook user
- 16. Engage Tell the Story to Change the Story campaign Engage partner agencies Hold contest via social media channels Facebook fan gate Social adverAsing
- 20. Enlist Messaging and Content Provide insight into Live United 2020 Interact with corporate sponsors Create sustained conversaAons with hashtags and chats
- 21. Enlist
- 22. Enlist Tools & Events Twibbon, JustCoz, Facebook Gifs #GivingTuesday Expansion Guest Bloggers LinkedIn & Instagram Mobile Apps
- 23. Enlist