1. March 11th, 2011
A short-lived project that ended up on a
A short-lived project that ended up on a
new one… www.TicWisdom.com
new one… www.TicWisdom.com
We are having the opening event in Madrid, Spain,
on March 29th 2011. Support us at @cognolab_beta!
A non for profit initiative_ Building Bridges among people, firms and institutions globally

2. 2
How
… comes the idea of Cognolab?
Millan Berzosa and Olga Gil were working
together for a client in april 2010, Banco
Santander Universidades, when they had
the idea to create an open forum, not only
linked to academia. The idea was to turn it
into an #open space for knowledge and
learning with relevant people involved.
People such as @piscitelli has inspired us. And others
such us @MadanRao @LRainiee @stevehargadon or
@zephoria are the first ones informed about the initiative.
In Spain we count on @alafuente @dreig and @jfreire
among others… and growing
Non for profit work developed before together with Acens and
Fundacion Telefonica made it possible to have funds right from
the start. We are very grateful to our first supporters :-)

3. 2
What?
This is a non profit initiative, hosting four events along the year with top global
especialists; building and nurturing networks along a focus line: how do we learn
in a digital world. Cognolab is an open forum for digital culture, learning and
knowledge. It is also a meeting point. We also expect it would be a great
opportunity to build trust and a long collaboration with hosts, attendants,
participants, followers, fans, supporters and sponsors.
This is an entrepreneurial adventure starting in autumn 2010. This is also a laboratory of
knowledge where we reflect on the changes that technology is generating in a world that is
already digital.

4. 3
@cognolab_beta

5. 4
How?
Sharing knowledge openly, to think and
understand how we learn in a world that is
already digital. To understand how trends are
changing, and the new way we perceive and
see the world we live in. We are interested in
the general public, teachers, students, experts,
companies with the practical purpose of
innovating and who want to be more
competent. We want to open up the debate;
Make networks and above all, propose
solutions.
In 2011 we are focusing on: Transmedia;
Mobiles, Games and Learning; Collaborative
Networks --informal labs, firms and artisans;
and Empowering through 2.0 for
enterpreneurship

6. 5
Where…
At Medialab-Prado, Madrid (http://medialab-prado.es)
Medialab-Prado is an international space oriented to the production, research, and
broadcasting of digital culture. It is a space where art, science, technology and society merge
– a space where workshops, seminars, debates, meetings, concerts.... take place.
Streaming is available for quarterly events so that #influence and #global participation are
possible. All the sessions are recorded and are openly available and free.

7. 6
@cognolab_beta

8. 7
2
Influence
We are interested in empowering the youth.
In this regard, we will have event amplifiers,
willing to participate highlighting what they
think is of outmost interest at each
gathering, using Twitter and other online
tools.
Those who stand out will be referred via
LinkedIn, and their profiles will be
commented in the blog.
We will have a prize for the Best Amplifier of
the Year. And also, we will reward the most
original blog entry about the meetings and
#Labs.
.
@cognolab_beta

9. 8
Contact us
Olga Gil
Co-founder
Straregy & Planning. Fundraising, Talent shaker. Networks
& Institutional Branding
olga [arroba] cognolab [dot] com
+34 609448309
Millán Berzosa
Co-founder
Communication. Fundraising. Booster. Press Relations
DIRCOM. Communication. Press Relations
mberzosa [arroba] cognolab [dot] com
+34 655284677
Jean-Charles Blondeau
Labs director.
Education. Moodle. Tech tools. Feeds specialist and Financial
Planning
Jeancharles [arroba] cognolab [dot] com
@jeancharles
Cognolab
contacto [at] cognolab [dot] com

10. Thank you for supporting us!
Find us @
Twitter Cognolab@beta
And soon:
www.cognolab.com
Facebook Cognolab
Flickr Cognolab Millán Berzosa y Olga Gil emprenden
Vimeo Cognolab
Apoya a
Youtube Cognolab
Posterous Cognolab
LinkedIn Cognolab
Delicious Cognolab
emprendedores
Tumblr
Quora
Mendeley…

11. ABOUT THE AUTHOR
Olga Gil, Ph.D.
Co-founder @
Author of the idea and design for this presentation
Thanks for inspiration, comments and help from @mberzosa @jeancharles
@laurag_123@julagcandela @vemivan @sandopen @olivita