The document describes School Raising, a crowdfunding platform that funds school projects. It funds innovative projects from schools by enabling citizens to contribute funds. School Raising has funded over 15 projects totaling 20,000 Euros from over 520 backers in its first 15 months. The document then discusses planning a crowdfunding campaign, including choosing rewards, communication strategies, and maintaining engagement before, during, and after the campaign. It provides examples of successful campaigns and outlines an agenda for workshops to help schools design effective crowdfunding campaigns.

1. www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet
Paris – 20 May 2015
Near Future of School

2. Presentation
School Raising
www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet

3. School Raising is the first crowdfunding platform
to fund school projects
We gather innovative
projects from schools
We enable citizen to
fund these project

4. CHOOSE A PROJECT
Select what you’d like to
have realized in a school
FUND A PROJECT
Contribute to a project, even
with a small amount
GET A GIFT
Every amount correspond
to a reward

5. Euro Raised
Project Founded
Backers
20.000
15
>520
15
months

6. Presentation
EPA
www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet

7. School Raising is the first crowdfunding platform
to fund school projects

8. Object of the day
www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet

9. How can we spread the
impact
of a school project related to
entrepreneurship
outside of the school?

10. Output of today
www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet

11. • Rewards: how will you thank your funders?
• Communication Campaign: how will you find your
potential funders?

15. Output of tomorrow
www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet

16. A tool to
re-design the
school
together
(students, professor,
parents)

18. HOW?
www. schoolraising.it | www.entreprendre-pour-apprendre.fr Tw: @schoolraising | @kafranquet

19. • What about the project? (5’)
• Warm up (5’)
• Let’s think out of the box (20’)
• Case studies (10’)
• Team Working (25’)
• Presentations (20’)

20. What about the project? (5’)

21. Board game creates awareness about
environmental protection,
highlighting the influence of man on
his environment.
The game consists of 27 animals
endangered by WWF. The winner is the
one who saves his species to the finish.

22. The 11 students have a business
management assistant and IT
organizations diploma.
As reward they just won multiple prices
from EPA regional competition:
1st Prize Video; 1st Innovation Award; 2nd price best
Mini Entreprise.

23. Object:
• raise 1.500€
• from at least 60 funders
• having at least 1 company as funder
• get in touch at least 7 times with our
potential funders

24. Constraints:
• avoid rewards that are increasing the budget
• avoid campaign actions that are increasing the
budget
• max 45 days for campaign
• max 10 typologies of rewards

25. [Personas]

26. Warm up (5’)

27. Let’s think out of the box (20’)

28. SenseCamp Berlin
Martin Jordan: Design Toolbox — teaching design, its processes & methods
Tool: post-it

29. Holdup by MakeSense
Brainstorming Not-rules
• Defer judgment
• Encourage wild ideas
• Build on the ideas of others
• One conversation at a time
• Be visual
• Go for quantity

30. Case studies (10’)

31. Crowdfunding
is not
a one-shot-action

32. 3 moments:
1. Before -> plan your campaign
2. During -> execute your campaign
3. After -> don’t forget you biult a community

33. Before -> plan your campaign
TO BE DONE
• Title
• Video
• Rewards
• Communication plan (online e offline)

34. Before -> plan your campaign
• Rewards
Remember: this is an opportunity to create a strong connection with
your backer
Give a present (emotion)
Share the results of your project
Be funny, but do not kid anybody

36. CaseStudy

37. Today a kid called Carmelo, it was wonderful
... emotional and grateful!!!!!
Our children would like to speak with all the world
and say thanks!!!
Amanda – Crowdfunding promoter
‘‘ ‘‘
CaseStudy

38. CaseStudy

39. CaseStudy

40. CaseStudy

41. Before -> plan your campaign
• Communication plan (online e offline)
Remember: you need at least 7 contact moments to bring a friend of you
to back your project
Start setting up all the tools to contact your friends
Organize offline events to be communicate online
Say thanks to your backers
The simpler, the better
And if you geto 100% before the deadline .. Share what you would do

43. Unesempio

44. Unesempio

45. Unesempio

46. Unesempio
come nonno ho potuto constatare l'interesse da parte di mio
nipote per la robotica. In questo istituto dopo la scuola i ragazzi
una volta a settimana possono accedere ad una sula aperta fuori
dell'orario scolastico.
Nonno Teodoro
‘‘ ‘‘

47. Unesempio

48. Unesempio

49. Unesempio

50. Team Working (25’)

51. Big team: 6/7 peple

52. Divided in 2 small teams

53. 1 small teams
On rewards
1 small teams
On communication

54. 30 MINUTES

55. Again together in a big team

56. 10 MINUTES
Presentation

57. Shall we start together? (5’)

58. Presentations (10’)

60. Feedback?

61. Grazie
www. schoolraising.it
info@schoolraising.it
@schoolraising
Merci
www.entreprendre-pour-apprendre.fr
k.Ilardi@epa-rhonealpes.fr
@kafranquet