The document explores the concepts of business excellence and enterprise information management (EIM), outlining their dimensions, data models, and impact on corporate performance. It emphasizes the importance of a comprehensive understanding of EIM to achieve sustainable business excellence, highlighting its positive effects both directly and indirectly through knowledge management and total quality management. The authors advocate for integrating various organizational capabilities through a digital business platform to enhance performance and transformation.

1. Enabling Business Excellence
Through Effective Enterprise Information Management
By
Dr. Hayfa Bu Hazzaa, DBA. Eng. Alaa Mahjoub, M.Sc. Eng.
Abu Dhabi, UAE
e-mail: ahmam1@emirates.net.ae
LinkedIn: https://ae.linkedin.com/in/Alaa-Mahjoub
e-mail: hafoof74@yahoo.com
LinkedIn: Dr. Hayfa Bu Hazzaa | LinkedIn
April 2021

2. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

3. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

4. Business Excellence (BE) is described as …
… outstanding practices in managing the organization and
achieving results, all based on a set of fundamental concepts or
values. These practices have evolved into models for how a
world class organisation should operate.1
What Is Business Excellence
1 … Based on the European Foundation for Quality Management (EFQM) Definition

5. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

6. Stakeholder Perceptions Results
Strategic and Operational
Performance Results
Results
Business Excellence Dimensions 2

Driving
Performance
and
Transformation

Creating
Sustainable
Value

Engaging
Stakeholders
Direction Setting
 Steering Organization Culture
 Defining Purpose and Vision; and
Developing Strategy
Execution
2 … Based on the EFQM Excellence Model 2019

7. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

8. A data model is …
.. an abstract model that organizes elements of data and
standardizes how they relate to one another and to the properties of
real-world entities.
A conceptual-level data model is the highest level of the data model,
and is sometimes called entity-relationship model (ER model)
Business Entity 1 Business Entity 2
LDC Symbol
(Crow's Foot notation)
LDS Relationship Cardinality
One to One Relationship
One to Many Relationship
Many to Many Relationship
A word About Data Models
Relationship
Crow's Foot notation
for representing the Relationships between Business Entities

9. Radar
Element (3)
RADAR
Attribute (4)
Direction
Criterion Part
(5+4 =9)
Direction
Criteria (2)
Excellence Model
Dimension
RADAR
Attribute (6)
Radar
Element (3)
Execution
Criterion Part
(5+4+5 =14)
Execution
Criteria (3)
Result
Criterian (2)
RADAR
Attribute (6)
Radar
Element (2)
Has Has Has
Excellence Model Logical Data Structure
Business Excellence Data Model
Has Has
Tracked Against
Tracked Against
Measured Through Measured Through

10. 1. Drive Performance and Manage Risk
2. Transform the Organisation for the Future
3. Drive Innovation and Utilise Technology
4. Leverage Data, Information and Knowledge
5. Manage Assets & Resources
1. Engaging Stakeholders
2. Creating Sustainable Value
3. Driving Performance & Transformation
1. Approaches
2. Deployment
3. Assessment & Refinement
1. Sound
2. Aligned
3. Implemented
4. Flexible
5. Evaluated & Understood
6. Learn & Improve
Excellence Model
Dimension
Radar Element
(3)
RADAR
Attribute (6)
Execution
Criteria (3)
Has
Business Excellence Data Model - Example
Execution
Criterion Part
(5+4+5 =14)
Has
Measured Through
Has
Tracked
Against
Measured
Through
Tracked
Against

11. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

12. Has Has Has
Delivered Through
Mission
Strength Person
Objectives
Translated
into
Addressed by
Contributes in
Has
Initiative
Organization
Strategy
Realized
Through
Process
Policy Plan
Key Performance
Indicator (KPI)
Tracked
Against
Tracked
Against
Realized
Through
Vision
KPI/Radar
Attribute
Link
Enterprise Performance Management Logical Data Structure
Gap
Business Excellence and Corporate Performance
Management
Radar
Element (3)
RADAR
Attribute (4)
Direction
Criterion Part
(5+4 =9)
Direction
Criteria (2)
Excellence Model
Dimension
RADAR
Attribute (6)
Radar
Element (3)
Execution
Criterion Part
(5+4+5 =14)
Execution
Criteria (3)
Result Criteria
(2)
RADAR
Attribute (6)
Radar
Element (2)
Has Has Has
Excellence Model Logical Data Structure
Has Has
Has Has Has
Tracked Against
Tracked Against

13. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

14. What Is Enterprise Information Management
Enterprise information management (EIM) is …
… an integrative discipline for structuring, describing and
governing information assets across organizational and
technological boundaries to improve efficiency, promote
transparency and enable business insight 3.
3 … Gartner’s IT Glossary

15. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

16. Enterprise Information Management Dimensions 4
4 … Based on Hayfa Bu Hazzaa, The impact of enterprise information management capability on sustainable competitive
advantage, 2018

Metadata

Machine
Data

Social
Data

Content

Analytic
Data

Operational
Data

Master
Data
EIM Framework
 Vision
 Strategy
 Metrics
 Information governance
 Organization and roles
 Information life cycle
 Enabling infrastructure EIM Domains
Data Warehousing
Master Data
Management
Metadata
Management
Enterprise Content
Management
Business
Intelligence
Real-time
Operational
Intelligence
Big Data Analytics
DS,AI & ML based
Analytics
Corporate
Performance
Management
EIM Initiatives

17. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

18. Enterprise Information Management Data Model
Includes
Has
Person
Organization
Has
EIM Building Block
Information
Asset
EIM Initiative
Information
Object
Use
Use
Use
Has
Is Derived
from
EIM
Information Domain
EIM Framework
Has
Has

19. Enterprise Information Management Data Model
Includes
Has
Person
Organization
Has
EIM Building Block
Information
Asset
EIM Initiative
Information
Object
Use
Use
Use
Has
Is Derived
from
EIM
Information Domain
EIM Framework
Has
Has
Vision
Strategy
Metrics
Information governance
Organization and roles,…, etc.
Data Warehousing
A data warehousing initiative (for example) should address all the EIM building blocks

20. Enterprise Information Management Data Model
Includes
Has
Person
Organization
Has
EIM Building Block
Information
Asset
EIM Initiative
Information
Object
Use
Use
Use
Has
Is Derived
from
EIM
Information Domain
EIM Framework
Has
Has
Data Warehouse
Master Data Management
Metadata Management
Enterprise Content
Management
Business Intelligence,…, etc.
Strategy
A Strategy building block (for example) should exist for each initiative of the EIM program

21. Enterprise Information Management Data Model
Includes
Has
Person
Organization
Has
EIM Building Block
Information
Asset
EIM Initiative
Information
Object
Use
Use
Use
Has
Is Derived
from
EIM
Information Domain
EIM Framework
Has
Has
An EIM initiative might span across several information domains
Data Warehousing
Master Data
Operational Data
Analytical Data
Metadata
Machine Data

22. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

23. The Integrated Data Model
Corporate Performance Management
Data Model
Business Excellence Data Model

24. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

25. Direction Criterion Parts of the Direction
Criterion
Relevant Building Blocks of
the EIM Framework
1. Purpose, Vision
and Strategy
1. Define Purpose & Vision
2. Identify & Understand
Stakeholders Needs
3. Understand the Ecosystem,
own Capabilities & Major
Challenges
• Vision
4. Develop Strategy • Strategy
5. Design & Implement
Governance
• Information governance
• Organization and roles
• Information life cycle
5. Design & Implement a
Performance Management
System
• Metrics
Examples 1
EIM Building
Block
EIM Initiative
Direction
Criteria
Direction
Criterion Part

26. Examples 2
EFQM Enabler
Criterion Part
Relevant EIM Building Blocks
EFQM Enabler Guidance Point
Examples of Relevant EIM Initiative
EFQM Execution
Criterion 5
Execution
Criterion Parts Examples of Relevant EIM Initiative
5. Driving
Performance and
Transformation
Drive Performance
and Manage Risk
- Analytics: Business Intelligence, Real time Operational
Intelligence and Big Data Analytics
- Corporate Performance Management System
- Enterprise Governance, Risk and Compliance
Management System
- Record Management (RM)
Transform the
Organisation for the
Future
- Digital Business Excellence: making the enterprise
customer experience, IoT, ecosystems, intelligence, and
IT systems work together by connecting all these
capabilities at scale and in a manageable way through
a digital business platform.
Drive Innovation
and Utilise
Technology
- Modernize the infrastructure of the Enterprise Data &
Analytics Technology Platform
- Data Science, Artificial Intelligence and Machine
Learning based Analytics
Leverage Data,
Information and
Knowledge
- Data warehousing
- Analytics: Business Intelligence, Real time Operational
Intelligence, Big Data Analytics and Textual Analytics
- Knowledge Management Portal
- Expert System
EIM Initiative
Execution
Criteria
Execution
Criterion Part

27. Execution Criterion Execution Criterion Parts Examples of Relevant EIM Initiative
3. Engaging
Stakeholders
Customers: Build
Sustainable Relationships
- Digital Business Excellence initiative that
makes the enterprise customer experience,
IoT, ecosystems, intelligence, and IT systems
work together by connecting all these
capabilities at scale and in a manageable way
through a digital business platform
People: Attract, Engage,
Develop & Retain
Business & Governing
Stakeholders – Secure &
Sustain Ongoing Support
Society: Contribute to
Development, Well-Being &
Prosperity
Suppliers: Build
Relationships & Ensure
Support for Creating
Sustainable Value
Examples 3
EIM Initiative
Execution
Criteria
Execution
Criterion Part
Digital Business Platform 5
5... Alaa Mahjoub, integration of big data analytics with IoT and OT systems to turn insights into strategic and operational business decisions, 2021

28. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

29. Additional Evidence 6
--- Indirect relationship
__ Direct relationship
H9
H4
H5
H2
H7
H1
H8
H6
H3
EIM BE
TQM
KM
Recent research results suggest that …
… Enterprise Information Management (EIM) impacts positively on organizations’
Business Excellence (BE) , both directly and indirectly. The indirect relationship is
mediated through Knowledge Management (KM) and Total Quality Management
(TQM), and is serially mediated via both KM and TQM. responsibility”
6 … Based on Hayfa Bu Hazzaa, The impact of enterprise information management capability on sustainable competitive
advantage, 2018

30. Agenda
 What is Business Excellence
 Business Excellence Dimensions
 Business Excellence Data Model
 Business Excellence and Corporate Performance Management
 What is Enterprise Information Management
 Enterprise Information Management Dimensions
 Enterprise Information Management Data Model
 The Integrated Data Model
 Examples
 Additional Evidence
 Conclusion

31.  The current competitive business environment has brought about the need
to assess the role of EIM in achieving sustainable BE
 Decision-makers need to recognize that EIM plays a differentiative and more
critical role in achieving BE
 To realize its benefits, EIM requires a comprehensive understanding that
covers all its dimensions (the framework, initiatives, and domains); as well as
the proper investment and use. 7
Conclusion
7... Based on Hayfa Bu Hazzaa, The impact of enterprise information management capability on sustainable competitive advantage, 2018
8... Alaa Mahjoub, Alaa Mahjoub, integration of big data analytics with IoT and OT systems to turn insights into strategic and operational business decisions, 2021.
Digital Business Platform 8
 To achieve Digital
Business Excellence, a
Digital Business Platform
might be leveraged to
integrate the enterprise
capabilities of customer
experience, IoT,
ecosystems, intelligence
and IT systems at scale
and in a manageable way

32. Biographies
Hayfa Buhazzaa is an enterprise information management strategist, enterprise
architecture leader, data warehouse / BI strategist with broad experience across
petroleum and utilities. She has exceptional, demonstrated skills in developing and
implementing programs in the areas of enterprise information management,
corporate performance management, enterprise architecture and industrial
automation and control systems. Hayfa holds a DBA in Enterprise Information
Management, an MBA in Global Leadership and Management, and a B. Sc. in
Computer Engineering. She is certified as a Digital Business Transformation Manager,
Data Science Specialist, and Text Analytics Specialist through CXO Transform, IBM,
and Forest Rim Technology respectively.
Dr. Hayfa Bu Hazzaa, DBA. Eng.
Alaa Mahjoub is a data management senior expert, focused on transportation,
defense, utilities, and petroleum at various governmental organizations. His
experience across the EMEA and the Far East regions includes leadership for a variety
of programs, and serving as a consultant and trainer in UAE, Kuwait, Egypt, Malaysia,
Singapore, and the UK. He lectured, published, and reviewed numerous research
papers for the Institute of Electrical and Electronics Engineers (IEEE), the Society of
Petroleum Engineers (SPE), the International Council on Large Electric Systems (Cigre)
and the Arab Union of Electricity. Alaa’s current research interest includes real-time
operational intelligence and applying digital business to create new business designs.
Alaa Mahjoub, M. Sc. Eng.

33. Thank You
Dr. Hayfa Bu Hazzaa, DBA. Eng. Alaa Mahjoub, M.Sc. Eng.
Abu Dhabi, UAE
e-mail: ahmam1@emirates.net.ae
LinkedIn: https://ae.linkedin.com/in/Alaa-Mahjoub
e-mail: hafoof74@yahoo.com
LinkedIn: Dr. Hayfa Bu Hazzaa | LinkedIn
March 2021