[En] Orange Social Media Dashboard - January 2012

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social media dasboard - Orange - 2012

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[En] Orange Social Media Dashboard - January 2012

  1. 1. Social Media Orange Group january 2012some rights reserved - cc 2011orange.com
  2. 2. Social Media Orange Group pages Orange Group pages @Orange page fan base engagement rate* countries split +9,3% France: fans* *measures interactions vs total fan posts Fan base for +16% Fan base for : Orange page : 148 557 vs dec11 Orange Worldwide : 3,173,714 likers Orange Corporate 148 557 +12%* Orange Corporate 0,03% 24,9% PolandOrange Dominicana 172 102 +5%* Orange Tunisie 0,01% Orange fan 306 464 +6%* Orange Polska 0,05% Other 44,4% countries Orange Tunisie 318 113 +4%* Orange fan 0,06% 8,9% Tunisia Orange France 329 587 +14%* Orange France 0,10% Orange Dominicana 0,12% 8,3% Orange Polska 410 965 +10%* 5,6% 8,7% United Kingdom United States France source: socialbakers *jan 2012 vs dec 2011 source: socialbakers jan 2012 source: facebook jan 2012 brands pages international telco pages french telco pages fan base fan base fan base & engagement rate & engagement rate & engagement rate engagement rate engagement rate engagement rateOrange Corporate 148 557 0,03% Orange Corporate 148 557 0,03% B&You 55 170 0,70% DT AG 19 878 0,37% 133 851 0,12% BNP Paribas 138 320 0,08% Sosh Telmex 44 663 0,04% Air France 605 439 0,12% Bouygues Telecom 166 428 0,23% O2 UK 345 769 0,22% Microsoft 1 206 790 0,06% Orange FR 318 113 0,11% Verizon 2 061 884 0,01% Amex 2 374 158 0,12% SFR 606 779 0,39% AT&T 1 870 213 0,01%Orange Worldwide 3 173 714 Orange Worldwide 3 173 714 Orange Worldwide 3 173 714 source: socialbakers jan 2012 source: socialbakers jan 2012 source: socialbakers jan 2012 some rights reserved - cc 2011 orange.com
  3. 3. Social Media & Twitter organic progression Twitter international telco blog live orange January @orange : @orange Tweet level evolution visits over january 25th +24% #can2012 554 vs dec 11 visits 600 competition beginning6000 #1 UK O2 79,7 64 311 followers 20 jan 400 5406 followers #2 USA ATT 74,4 visits/day5000 119 057 followers 31 dec 200 10 dec 4586 #3 FRA @Orange 67,8 followers 5 684 followers4000 4194 followers 0 01-jan 05-jan 10-jan 15-jan 20-jan 25-jan 31-jan #4 FRA SFR_Groupe 44,5 6252 followers 1 share 52 shares in3000 01-dec 10-dec 20-dec 31-dec 10-jan 20-jan 31-jan #5 UK Vodafone_Group 39,7 9 698 followers 37 articles posted 10 coms 534 tweetssource: Twitter Counter jan 2012 source: Tweet level by Edelman jan 2012 source: Google Analytics jan 2012 Orange event with Tweetreach tweetreach Alpe d’Huez Cinema Festival 318 tweets total people reached* with the search split of tweet type @replies «@festivalpedhuez» : 55 823 top 5 twitterers over 60 based on the impressions*** over 6 days 60 tweeterers** @Orange_Cinema 290 207 people reached 14% @orange 239 742 people reached *reach is the total number of unique Twitter users who received tweets 46% @FredMyscreens 239 652 people reached **a tweeterer is a Twitter user retweets ***each receipt of a tweet is called an impression regular tweets 40% @aoperto 131 309 people reached @celine_louis 117 757 people reached source: Tweetreach jan 2012 some rights reserved - cc 2011 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... facebook polls and shares http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2011 orange.com

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