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10 Major Trends
   In Corporate Social Media Management


   Yann Gourvennec
   Director, Web, Digital & Social Media
   http://orange.com


                                                                         http://oran.ge/10smtrends

  @orange                                                                http://oran.ge/orangeslides
  @ygourven




   Sugar CRM conference
   Paris, September 13th, 2012


cc, some rights reserved © 2012 – Orange – web, digital & social media
the new orange.com




some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec   2
Orange.com satellites
Social Media platforms and Group presence
(march statistics)



          Orange.com               webste generator          live Orange blog         Streamlike




      Visits : 11 million              8 sites :            Visits : 53 447 in     300 new videos
                                  wholesalesolutions           half a year
     Pages viewed : 20,5              livre audio
                                                                                   60 000 players
          million                  brand video site          Pages viewed:             loaded
                                 CSR survey microsite           83074
                                           …




                                                                                       Orange
            Facebook                   Twitter                  GooglePlus             Timeline

    facebook.com/orange              @orange               orange.com/gplus       timeline.orange.com
     appox. 240, 000 likers   approx. 21,000 followers    Orange in 700 circles      ~ 80 accounts
                                                                                    approx. 350,000
                                                                                       followers


 some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec                     3
2 main books in 2011
Orange inside
> http://precommerce.com                                > http://amonboss.com




some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec     4
3 phases in a social media project
5




                                 effort


                                                                                                            STRUCTURE                   3
                                                                                                                                            industrialise
                                                                                                                                            spread the word
                                                                                                                                            professionalise

                                                                                                 DEVELOP
                                                                                                    2
                                                                                                                    initial results
                                                                                                                    prove efficiency
                                                      TRIGGER                                                       convince and grow
                                                          1
                                                                      evaluate relevance
                                                                      measure opportunity
9/13/2012 media-aces.org




                                                                      buy-in

                                                                                                                                                results

                           You are allowed to use one or all the slides/images contained within this presentation
                           provided you quote the author and the source of this information http://media-aces.org
10 major trends in Corporate Social Media Management


1. tablets
2. content marketing
3. impact on HR
4. curation
5. beyond the fan page
6. direct client interaction
7. enterprise social networks
8. brand advocates and champions                                         http://oran.ge/10smtrends

9. proliferation of platforms
10. the new bubble
                                                                                @orange
                                                                                @ygourven
cc, some rights reserved © 2012 – Orange – web, digital & social media
interact with us online




@orange
                                               http://www.facebook.com/orange




                                                 http://slideshare.net/orange
http://live.orange.com


 cc, some rights reserved © 2012 – Orange – web, digital & social media
thank you!




cc, some rights reserved © 2012 – Orange – web, digital & social media

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[En] Sugar CRM conference on Social Media Trends

  • 1. 10 Major Trends In Corporate Social Media Management Yann Gourvennec Director, Web, Digital & Social Media http://orange.com http://oran.ge/10smtrends @orange http://oran.ge/orangeslides @ygourven Sugar CRM conference Paris, September 13th, 2012 cc, some rights reserved © 2012 – Orange – web, digital & social media
  • 2. the new orange.com some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 2
  • 3. Orange.com satellites Social Media platforms and Group presence (march statistics) Orange.com webste generator live Orange blog Streamlike Visits : 11 million 8 sites : Visits : 53 447 in 300 new videos wholesalesolutions half a year Pages viewed : 20,5 livre audio 60 000 players million brand video site Pages viewed: loaded CSR survey microsite 83074 … Orange Facebook Twitter GooglePlus Timeline facebook.com/orange @orange orange.com/gplus timeline.orange.com appox. 240, 000 likers approx. 21,000 followers Orange in 700 circles ~ 80 accounts approx. 350,000 followers some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 3
  • 4. 2 main books in 2011 Orange inside > http://precommerce.com > http://amonboss.com some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 4
  • 5. 3 phases in a social media project 5 effort STRUCTURE 3 industrialise spread the word professionalise DEVELOP 2 initial results prove efficiency TRIGGER convince and grow 1 evaluate relevance measure opportunity 9/13/2012 media-aces.org buy-in results You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
  • 6. 10 major trends in Corporate Social Media Management 1. tablets 2. content marketing 3. impact on HR 4. curation 5. beyond the fan page 6. direct client interaction 7. enterprise social networks 8. brand advocates and champions http://oran.ge/10smtrends 9. proliferation of platforms 10. the new bubble @orange @ygourven cc, some rights reserved © 2012 – Orange – web, digital & social media
  • 7. interact with us online @orange http://www.facebook.com/orange http://slideshare.net/orange http://live.orange.com cc, some rights reserved © 2012 – Orange – web, digital & social media
  • 8. thank you! cc, some rights reserved © 2012 – Orange – web, digital & social media