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how important is the digital economy?                                                                   pictures byOrange ...
creative commons notice get the final version from http://oran.ge/slides or by scanning the QR code                       ...
some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec   3
some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec   4
some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec   5
30 years after the World Wide Web was inventedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
17 years after e-commerce inceptionsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
how important is the digital economy?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
1. of markets and growth                                                                   pictures byOrange or Microsoft ...
a word of caution> precise and exact  numbers> comparing apples and  oranges?> best effort comparison> fluctuations> major...
„new‟ Internet vs. traditional communication services marketsIdate – Digiworld 2012some rights reserved - cc 2012 - orange...
2. of regional discrepancies                                                                   pictures byOrange or Micros...
focus on Francesource : l’Usine nouvelle online comms + Websites + ecommerce + music + VOD+ ehealth approx. 3% vs 6% in UK...
regional differences                         billion €                              Yr on Yr growth (2012) billion €      ...
Internet access of householdskey figures on Europe, Eurostat, 2011some rights reserved - cc 2012 - orange.com - Yann A. Go...
3. the reality behind the numbers                                                                   pictures byOrange or M...
by 2015, companies will       generate 50 percent of       Web sales via their social       presence and mobile       appl...
not just computers and electronics, not just Webhousehold appliances> 15% of sales: pure players +click and mortar> vs 7% ...
„solomo‟ impact on retail> from e-commerce to m-commerce s-commerce to u-commerce      - e.g. shopkick: 3m active users, 5...
Carrefour – “virtual” store demohttp://bit.ly/virtualcarrefoursome rights reserved - cc 2012 - orange.com - Yann A. Gourve...
thank you21
interact with us online@orange                                             http://www.facebook.com/orangehttp://live.orang...
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[En] how important is the digital economy

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I have put this presentation together for the "conference on Cyberspace" event in Budapest in which I will represent Orange tomorrow.
http://www.cyberbudapest2012.hu/

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[En] how important is the digital economy

  1. 1. how important is the digital economy? pictures byOrange or Microsoft unless otherwise stated> conference on cyberspace Budapest, October 4th, 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  2. 2. creative commons notice get the final version from http://oran.ge/slides or by scanning the QR code > This work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/ by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. > You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  3. 3. some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 3
  4. 4. some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 4
  5. 5. some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 5
  6. 6. 30 years after the World Wide Web was inventedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  7. 7. 17 years after e-commerce inceptionsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  8. 8. how important is the digital economy?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  9. 9. 1. of markets and growth pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  10. 10. a word of caution> precise and exact numbers> comparing apples and oranges?> best effort comparison> fluctuations> major trendssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  11. 11. „new‟ Internet vs. traditional communication services marketsIdate – Digiworld 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  12. 12. 2. of regional discrepancies pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  13. 13. focus on Francesource : l’Usine nouvelle online comms + Websites + ecommerce + music + VOD+ ehealth approx. 3% vs 6% in UK (source: France Digitale/E&Y – July 2012) Internet + ecommerce approx. 25%some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  14. 14. regional differences billion € Yr on Yr growth (2012) billion € 6% 9% North America 30% 8% Europe 7% 6% 1% 3% 27% Asia/Pacific 28% Latin America Africa/Middle Eastsource iDate, 2012 DigiWorld some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  15. 15. Internet access of householdskey figures on Europe, Eurostat, 2011some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  16. 16. 3. the reality behind the numbers pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  17. 17. by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications Gene Alvarez, Gartnersome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  18. 18. not just computers and electronics, not just Webhousehold appliances> 15% of sales: pure players +click and mortar> vs 7% 3 years ago> could reach 22% by 2015> … but Italy: 0% Internet salessource: Whirlpool official and Gfk studies m commerce market (USA) - 2010some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  19. 19. „solomo‟ impact on retail> from e-commerce to m-commerce s-commerce to u-commerce - e.g. shopkick: 3m active users, 5 m visits to shops (3,000 outlets) 1 billion products browsed, 10 m scans, 20% conversion rates> pureplayers have plans to open stores (pixmania/amazon, etc.)source: Orange Badim Summer 2012Tesco homeplus South Korea 2011 source: Creditdonkeysome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  20. 20. Carrefour – “virtual” store demohttp://bit.ly/virtualcarrefoursome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
  21. 21. thank you21
  22. 22. interact with us online@orange http://www.facebook.com/orangehttp://live.orange.com http://slideshare.net/orange some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

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