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Empowering
In-house Content
Projects with AI
FEBRUARY, 2024
@yagmrsmsk
❖ Turkey / London
❖ Over 8 years of experience
❖ Co-founder of GCS Network
❖ Founder of searchnstuff.co.uk
❖ SEO Manager @ PMI
Agenda
● AI in Content Creation
● Implementing AI in Your
Strategy
● Using AI to Enhance Internal
Communication
The Current State
of AI in
Content Creation
Challenges in Traditional
Content Creation
What AI Means for
Content Creation
Challenges
in Traditional
Content
Creation
What AI Means
for Content
Creation?
Opportunities 🌟
🚀 Increased Efficiency
💡 Enhanced Creativity
🎯 Personalization at Scale
🗣 Enhanced Communication
📊 Data-Driven Insights
@growwithcolby
Challenges 🚧
❗ Ethical & Bias Concerns
💔 Loss of Authenticity
© Intellectual Property Issues
🔄 Skill Displacement
🔍 Overreliance on Technology
A refreshed content
creation strategy &
process
Content creation phases
before AI
Human
● Brainstorming
● Research & Planning
● Content Creation
● Review & Revision
● Distribution
● Performance Monitoring
Content creation phases
after AI became widely
accessible
Human + AI
Collaboration
● AI-Driven Research & Planning
● AI-Assisted Idea Generation
● AI-Enhanced Content Creation
● Review & Editing
● AI-Powered Promotion
● Performance Monitoring
Implementing AI in
Content Strategy &
Process in-house
Starting Small with AI:
Building Your AI Toolkit
Actively
check out
new AI tools
Tips
for
the
journey
Create your own
Prompt Library
Create your
own GPT
Build your team
for
R&D & Editing
Create your own
Prompt Library
E.g.
godaddy.com/resources/
ai-prompts-for-content-cr
eation
Prompt Library Google Sheet
from Niall McNulty
Create your
own GPT
e.g. landing page content
projects in-house
Build your team for
R&D & Editing
Process
"Balance is not
something you
find,
it’s something
you create."
- Jana Kingsford
Revised approach for
content planning
with AI: Find the
balance…
Listing
articles
In-dept
content /
expert
pieces
Landing
pages /
directories
Guides /
how-to’s
R&D + Editorial Team + AI Collab
Experts + Editorial Team Collab
● E.g. Listing article process at
GCS Network:
Imagine you have
no idea about what
prompt you should
use for a solid start
It’s time for the
human touch:
R&D and fact
check.
Not satisfied?
Use AI again to
improve your
prompt
Source:
promptperfect.jina.ai/home
Google
Sheet
You cleared the list, conducted
further research and edit the text.
R&D
AI Collaboration
Editorial
revisions
Why not to provide a
Free resource?
● E.g. Expert articles at GCS
Network:
Collaboration
with experts in
Cyber Security
Content
creation &
editorial
review
Thank You
YAGMUR SIMSEK
yagmur@searchnstuff.co.uk
/yagmursimsek91
@yagmrsmsk
Empowering In-house Content Projects with AI - Yagmur Simsek - Search Norwich 14

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