In this talk, Yagmur Simsek will explore how AI tools can streamline content creation, from automating tasks to sparking new ideas, making it both easier and more efficient for any team to produce engaging content. You'll learn the basics of incorporating AI into your strategy without deep technical know-how and discover that integrating AI isn't daunting but a practical step towards enhancing and tailoring your content creation process to your audience's needs. Yagmur will share her insights on starting small and gradually expanding your AI use, ensuring a clear path to transforming your content projects.

2. Empowering
In-house Content
Projects with AI
FEBRUARY, 2024
@yagmrsmsk

3. ❖ Turkey / London
❖ Over 8 years of experience
❖ Co-founder of GCS Network
❖ Founder of searchnstuff.co.uk
❖ SEO Manager @ PMI

4. Agenda
● AI in Content Creation
● Implementing AI in Your
Strategy
● Using AI to Enhance Internal
Communication

5. The Current State
of AI in
Content Creation

6. Challenges in Traditional
Content Creation
What AI Means for
Content Creation

7. Challenges
in Traditional
Content
Creation

8. What AI Means
for Content
Creation?

9. Opportunities 🌟
🚀 Increased Efficiency
💡 Enhanced Creativity
🎯 Personalization at Scale
🗣 Enhanced Communication
📊 Data-Driven Insights

10. @growwithcolby

11. Challenges 🚧
❗ Ethical & Bias Concerns
💔 Loss of Authenticity
© Intellectual Property Issues
🔄 Skill Displacement
🔍 Overreliance on Technology

13. A refreshed content
creation strategy &
process

14. Content creation phases
before AI
Human

15. ● Brainstorming
● Research & Planning
● Content Creation
● Review & Revision
● Distribution
● Performance Monitoring

16. Content creation phases
after AI became widely
accessible
Human + AI
Collaboration

17. ● AI-Driven Research & Planning
● AI-Assisted Idea Generation
● AI-Enhanced Content Creation
● Review & Editing
● AI-Powered Promotion
● Performance Monitoring

18. Implementing AI in
Content Strategy &
Process in-house

19. Starting Small with AI:
Building Your AI Toolkit

20. Actively
check out
new AI tools
Tips
for
the
journey
Create your own
Prompt Library
Create your
own GPT
Build your team
for
R&D & Editing

21. Create your own
Prompt Library

22. E.g.
godaddy.com/resources/
ai-prompts-for-content-cr
eation

23. Prompt Library Google Sheet
from Niall McNulty

24. Create your
own GPT

25. e.g. landing page content
projects in-house

27. Build your team for
R&D & Editing
Process

29. "Balance is not
something you
find,
it’s something
you create."
- Jana Kingsford

30. Revised approach for
content planning
with AI: Find the
balance…

31. Listing
articles
In-dept
content /
expert
pieces
Landing
pages /
directories
Guides /
how-to’s
R&D + Editorial Team + AI Collab
Experts + Editorial Team Collab

32. ● E.g. Listing article process at
GCS Network:
Imagine you have
no idea about what
prompt you should
use for a solid start

33. It’s time for the
human touch:
R&D and fact
check.

34. Not satisfied?
Use AI again to
improve your
prompt
Source:
promptperfect.jina.ai/home

35. Google
Sheet

36. You cleared the list, conducted
further research and edit the text.
R&D
AI Collaboration
Editorial
revisions

37. Why not to provide a
Free resource?

38. ● E.g. Expert articles at GCS
Network:
Collaboration
with experts in
Cyber Security

39. Content
creation &
editorial
review

40. Thank You
YAGMUR SIMSEK
yagmur@searchnstuff.co.uk
/yagmursimsek91
@yagmrsmsk