Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015.
Attendees of the webcast will take away the following:
Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist?
Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results?
What tactics will help your team successfully plan and execute winning digital campaigns?
Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?