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@staceycav#searchnorwich
@staceycav#searchnorwich
I love marketing.
@staceycav#searchnorwich
@staceycav#searchnorwich
Especially this.
@staceycav#searchnorwich
Best marketing stunt ever.
@staceycav#searchnorwich
843
Miles per hour - Felix Baumgartner’s top
speed during the jump
@staceycav#searchnorwich
3 million
Tweets about the jump during the event
itself.
https://www.campaignlive.co.uk/article/red-bull-stratos-skydive-s...
8 million
simultaneous live viewers on Youtube.
@staceycav#searchnorwich
43 million
Views on the 90 second highlights video
Redbull released later.
https://www.youtube.com/watch?v=FHtvDA0W34I
@st...
@staceycav#searchnorwich
http://www.redbullstratos.com
@staceycav#searchnorwich
@staceycav#searchnorwich
All you’ll need…
@staceycav#searchnorwich
50 million Euros.
https://www.sportsbusinessdaily.com/Global/Issues/2012/10/16/Marketing-and-Sponsorship/Red-Bull.aspx
@st...
Was it worth it?
@staceycav#searchnorwich
I have no idea.
@staceycav#searchnorwich
On a more “real world,”
scale…
@staceycav#searchnorwich
This is brilliant…
@staceycav#searchnorwich
@staceycav#searchnorwich
https://www.lenstore.co.uk/vc/24-hour-london/
@staceycav#searchnorwich
There is so much great
creative content out there.
@staceycav#searchnorwich
It can be a little
intimidating
@staceycav#searchnorwich
Reasons NOT to invest BIG
into content
@staceycav#searchnorwich
Some business don’t need to spend
big to compete.
@staceycav#searchnorwich
You simply
don’t have
the budget.
@staceycav#searchnorwich
But we all start
somewhere.
@staceycav#searchnorwich
Content Marketing (for links) on
Smaller Budgets
@staceycav#searchnorwich
https://www.spaseekers.com/spa-blog/dream-summer-job
@staceycav#searchnorwich
@staceycav#searchnorwich
https://www.dancewearcentral.co.uk/blog/hidden-tutu-skirt-melons-puzzle/
@staceycav#searchnorwich
@staceycav#searchnorwich
https://www.forthwithlife.co.uk/blog/great-britain-and-stress/
@staceycav#searchnorwich
@staceycav#searchnorwich
@staceycav#searchnorwich
@staceycav#searchnorwich
@staceycav#searchnorwich
Stories > Bells
and Whistles
@staceycav#searchnorwich
Format last
@staceycav#searchnorwich
Ideas are not
expensive.
@staceycav#searchnorwich
But they’re not
easy to
generate
@staceycav#searchnorwich
@staceycav#searchnorwich
https://www.macnaughtdigital.co.uk/ideas-generation-techniques/
Learn from Publishers.
@staceycav#searchnorwich
@staceycav#searchnorwich
Learn from Media Kits.
@staceycav#searchnorwich
http://marketing.usatoday.com/wp-content/uploads/2018/02/2018-editorial-calendar.pdf
@staceycav#searchnorwich
http://tmbimediakit.com/wp-content/uploads/2017/03/CO_2017_MediaKit_021017.pdf
@staceycav#searchnorwich
https://cnda.condenast.co.uk/static/mediapack/tr_media_pack_latest.pdf
@staceycav#searchnorwich
@staceycav#searchnorwich
@staceycav#searchnorwich
http://bit.ly/uk-media-kits
Production
can be
expensive
@staceycav#searchnorwich
Low cost content production:
https://juxtapose.knightlab.com/
@staceycav#searchnorwich
Low cost content production:
https://storymap.knightlab.com/
@staceycav#searchnorwich
Low cost content production:
https://mapme.com/
@staceycav#searchnorwich
Low cost content production:
https://infogram.com/
@staceycav#searchnorwich
Low cost content production:
https://app.apester.com/
@staceycav#searchnorwich
Low cost content production:
https://flourish.studio/
@staceycav#searchnorwich
Low cost content production:
https://shorthand.com/
@staceycav#searchnorwich
Data can be
expensive
@staceycav#searchnorwich
Low cost survey data:
@staceycav#searchnorwich
Freedom of Information
https://www.whatdotheyknow.com/ @staceycav#searchnorwich
Freedom of Information
https://www.asktheeu.org/ @staceycav#searchnorwich
Existing Data Sources
https://www.asktheeu.org/ @staceycav#searchnorwich
http://bit.ly/open-data-sources
Easy Data Pulling
https://www.asktheeu.org/ @staceycav#searchnorwich
https://www.grepsr.com/
Content Marketing does
not have to mean BIG
interactives on your website
And content that generates
links and gets people talking
CAN be achieved on a budget.
Honey I Shrunk the Content Marketing Budget - Stacey MacNaught
Honey I Shrunk the Content Marketing Budget - Stacey MacNaught
Honey I Shrunk the Content Marketing Budget - Stacey MacNaught
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Honey I Shrunk the Content Marketing Budget - Stacey MacNaught

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Big content projects require big budgets. Stacey talks about how to build links and improve rankings at a lower cost and also using lower risk content marketing tactics for SME's.

Published in: Marketing
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Honey I Shrunk the Content Marketing Budget - Stacey MacNaught

  1. 1. @staceycav#searchnorwich
  2. 2. @staceycav#searchnorwich I love marketing.
  3. 3. @staceycav#searchnorwich
  4. 4. @staceycav#searchnorwich Especially this.
  5. 5. @staceycav#searchnorwich Best marketing stunt ever.
  6. 6. @staceycav#searchnorwich
  7. 7. 843 Miles per hour - Felix Baumgartner’s top speed during the jump @staceycav#searchnorwich
  8. 8. 3 million Tweets about the jump during the event itself. https://www.campaignlive.co.uk/article/red-bull-stratos-skydive-smashes-youtube-records/1154746?src_site=marketingmagazine @staceycav#searchnorwich
  9. 9. 8 million simultaneous live viewers on Youtube. @staceycav#searchnorwich
  10. 10. 43 million Views on the 90 second highlights video Redbull released later. https://www.youtube.com/watch?v=FHtvDA0W34I @staceycav#searchnorwich
  11. 11. @staceycav#searchnorwich
  12. 12. http://www.redbullstratos.com @staceycav#searchnorwich
  13. 13. @staceycav#searchnorwich
  14. 14. All you’ll need… @staceycav#searchnorwich
  15. 15. 50 million Euros. https://www.sportsbusinessdaily.com/Global/Issues/2012/10/16/Marketing-and-Sponsorship/Red-Bull.aspx @staceycav#searchnorwich
  16. 16. Was it worth it? @staceycav#searchnorwich
  17. 17. I have no idea. @staceycav#searchnorwich
  18. 18. On a more “real world,” scale… @staceycav#searchnorwich
  19. 19. This is brilliant… @staceycav#searchnorwich
  20. 20. @staceycav#searchnorwich https://www.lenstore.co.uk/vc/24-hour-london/
  21. 21. @staceycav#searchnorwich
  22. 22. There is so much great creative content out there. @staceycav#searchnorwich
  23. 23. It can be a little intimidating @staceycav#searchnorwich
  24. 24. Reasons NOT to invest BIG into content @staceycav#searchnorwich
  25. 25. Some business don’t need to spend big to compete. @staceycav#searchnorwich
  26. 26. You simply don’t have the budget. @staceycav#searchnorwich
  27. 27. But we all start somewhere. @staceycav#searchnorwich
  28. 28. Content Marketing (for links) on Smaller Budgets
  29. 29. @staceycav#searchnorwich https://www.spaseekers.com/spa-blog/dream-summer-job
  30. 30. @staceycav#searchnorwich
  31. 31. @staceycav#searchnorwich https://www.dancewearcentral.co.uk/blog/hidden-tutu-skirt-melons-puzzle/
  32. 32. @staceycav#searchnorwich
  33. 33. @staceycav#searchnorwich https://www.forthwithlife.co.uk/blog/great-britain-and-stress/
  34. 34. @staceycav#searchnorwich
  35. 35. @staceycav#searchnorwich
  36. 36. @staceycav#searchnorwich
  37. 37. @staceycav#searchnorwich
  38. 38. @staceycav#searchnorwich
  39. 39. Stories > Bells and Whistles @staceycav#searchnorwich
  40. 40. Format last @staceycav#searchnorwich
  41. 41. Ideas are not expensive. @staceycav#searchnorwich
  42. 42. But they’re not easy to generate @staceycav#searchnorwich
  43. 43. @staceycav#searchnorwich https://www.macnaughtdigital.co.uk/ideas-generation-techniques/
  44. 44. Learn from Publishers. @staceycav#searchnorwich
  45. 45. @staceycav#searchnorwich
  46. 46. Learn from Media Kits. @staceycav#searchnorwich
  47. 47. http://marketing.usatoday.com/wp-content/uploads/2018/02/2018-editorial-calendar.pdf @staceycav#searchnorwich
  48. 48. http://tmbimediakit.com/wp-content/uploads/2017/03/CO_2017_MediaKit_021017.pdf @staceycav#searchnorwich
  49. 49. https://cnda.condenast.co.uk/static/mediapack/tr_media_pack_latest.pdf @staceycav#searchnorwich
  50. 50. @staceycav#searchnorwich
  51. 51. @staceycav#searchnorwich http://bit.ly/uk-media-kits
  52. 52. Production can be expensive @staceycav#searchnorwich
  53. 53. Low cost content production: https://juxtapose.knightlab.com/ @staceycav#searchnorwich
  54. 54. Low cost content production: https://storymap.knightlab.com/ @staceycav#searchnorwich
  55. 55. Low cost content production: https://mapme.com/ @staceycav#searchnorwich
  56. 56. Low cost content production: https://infogram.com/ @staceycav#searchnorwich
  57. 57. Low cost content production: https://app.apester.com/ @staceycav#searchnorwich
  58. 58. Low cost content production: https://flourish.studio/ @staceycav#searchnorwich
  59. 59. Low cost content production: https://shorthand.com/ @staceycav#searchnorwich
  60. 60. Data can be expensive @staceycav#searchnorwich
  61. 61. Low cost survey data: @staceycav#searchnorwich
  62. 62. Freedom of Information https://www.whatdotheyknow.com/ @staceycav#searchnorwich
  63. 63. Freedom of Information https://www.asktheeu.org/ @staceycav#searchnorwich
  64. 64. Existing Data Sources https://www.asktheeu.org/ @staceycav#searchnorwich http://bit.ly/open-data-sources
  65. 65. Easy Data Pulling https://www.asktheeu.org/ @staceycav#searchnorwich https://www.grepsr.com/
  66. 66. Content Marketing does not have to mean BIG interactives on your website
  67. 67. And content that generates links and gets people talking CAN be achieved on a budget.

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