1.
@staceycav#searchnorwich

2.
@staceycav#searchnorwich
I love marketing.

3.
@staceycav#searchnorwich

4.
@staceycav#searchnorwich
Especially this.

5.
@staceycav#searchnorwich
Best marketing stunt ever.

6.
@staceycav#searchnorwich

7.
843
Miles per hour - Felix Baumgartner’s top
speed during the jump
@staceycav#searchnorwich

8.
3 million
Tweets about the jump during the event
itself.
https://www.campaignlive.co.uk/article/red-bull-stratos-skydive-smashes-youtube-records/1154746?src_site=marketingmagazine
@staceycav#searchnorwich

9.
8 million
simultaneous live viewers on Youtube.
@staceycav#searchnorwich

10.
43 million
Views on the 90 second highlights video
Redbull released later.
https://www.youtube.com/watch?v=FHtvDA0W34I
@staceycav#searchnorwich

11.
@staceycav#searchnorwich

12.
http://www.redbullstratos.com
@staceycav#searchnorwich

13.
@staceycav#searchnorwich

14.
All you’ll need…
@staceycav#searchnorwich

15.
50 million Euros.
https://www.sportsbusinessdaily.com/Global/Issues/2012/10/16/Marketing-and-Sponsorship/Red-Bull.aspx
@staceycav#searchnorwich

16.
Was it worth it?
@staceycav#searchnorwich

17.
I have no idea.
@staceycav#searchnorwich

18.
On a more “real world,”
scale…
@staceycav#searchnorwich

19.
This is brilliant…
@staceycav#searchnorwich

20.
@staceycav#searchnorwich
https://www.lenstore.co.uk/vc/24-hour-london/

21.
@staceycav#searchnorwich

22.
There is so much great
creative content out there.
@staceycav#searchnorwich

23.
It can be a little
intimidating
@staceycav#searchnorwich

24.
Reasons NOT to invest BIG
into content
@staceycav#searchnorwich

25.
Some business don’t need to spend
big to compete.
@staceycav#searchnorwich

26.
You simply
don’t have
the budget.
@staceycav#searchnorwich

27.
But we all start
somewhere.
@staceycav#searchnorwich

28.
Content Marketing (for links) on
Smaller Budgets

29.
@staceycav#searchnorwich
https://www.spaseekers.com/spa-blog/dream-summer-job

30.
@staceycav#searchnorwich

31.
@staceycav#searchnorwich
https://www.dancewearcentral.co.uk/blog/hidden-tutu-skirt-melons-puzzle/

32.
@staceycav#searchnorwich

33.
@staceycav#searchnorwich
https://www.forthwithlife.co.uk/blog/great-britain-and-stress/

34.
@staceycav#searchnorwich

35.
@staceycav#searchnorwich

36.
@staceycav#searchnorwich

37.
@staceycav#searchnorwich

38.
@staceycav#searchnorwich

39.
Stories > Bells
and Whistles
@staceycav#searchnorwich

40.
Format last
@staceycav#searchnorwich

41.
Ideas are not
expensive.
@staceycav#searchnorwich

42.
But they’re not
easy to
generate
@staceycav#searchnorwich

43.
@staceycav#searchnorwich
https://www.macnaughtdigital.co.uk/ideas-generation-techniques/

44.
Learn from Publishers.
@staceycav#searchnorwich

45.
@staceycav#searchnorwich

46.
Learn from Media Kits.
@staceycav#searchnorwich

47.
http://marketing.usatoday.com/wp-content/uploads/2018/02/2018-editorial-calendar.pdf
@staceycav#searchnorwich

48.
http://tmbimediakit.com/wp-content/uploads/2017/03/CO_2017_MediaKit_021017.pdf
@staceycav#searchnorwich

49.
https://cnda.condenast.co.uk/static/mediapack/tr_media_pack_latest.pdf
@staceycav#searchnorwich

50.
@staceycav#searchnorwich

51.
@staceycav#searchnorwich
http://bit.ly/uk-media-kits

52.
Production
can be
expensive
@staceycav#searchnorwich

53.
Low cost content production:
https://juxtapose.knightlab.com/
@staceycav#searchnorwich

54.
Low cost content production:
https://storymap.knightlab.com/
@staceycav#searchnorwich

55.
Low cost content production:
https://mapme.com/
@staceycav#searchnorwich

56.
Low cost content production:
https://infogram.com/
@staceycav#searchnorwich

57.
Low cost content production:
https://app.apester.com/
@staceycav#searchnorwich

58.
Low cost content production:
https://flourish.studio/
@staceycav#searchnorwich

59.
Low cost content production:
https://shorthand.com/
@staceycav#searchnorwich

60.
Data can be
expensive
@staceycav#searchnorwich

61.
Low cost survey data:
@staceycav#searchnorwich

62.
Freedom of Information
https://www.whatdotheyknow.com/ @staceycav#searchnorwich

63.
Freedom of Information
https://www.asktheeu.org/ @staceycav#searchnorwich

64.
Existing Data Sources
https://www.asktheeu.org/ @staceycav#searchnorwich
http://bit.ly/open-data-sources

65.
Easy Data Pulling
https://www.asktheeu.org/ @staceycav#searchnorwich
https://www.grepsr.com/

66.
Content Marketing does
not have to mean BIG
interactives on your website

67.
And content that generates
links and gets people talking
CAN be achieved on a budget.