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7 SEO TRENDS TO
FOLLOW IN 2022
By: David Lain
Long-Term Content Optimization
User experience
Content Framework & internal linking
Accessibility in Search
Table Of
Content
1
2
3
4
Inclusion & Diversion in SEO
5
E-A-T (Expertise, Authority, Trust)
7
Conversational voice search
6
Long-Term Content
Optimization for Search Intent
Research suggests that by 2022, the content will prove
to become even more important in achieving the best
rankings for keywords. While high-quality material has
been the core of an effective SEO strategy Topical
depth is expected to be more crucial in 2022. This
means an increased emphasis on content with a long-
form.
www.reallygreatsite.com
User experience
Since Google has revealed that it will be launching the
Page Experience Update in 2021 the concept of the
term Search Experience Optimisation (SXO) will
become more significant. The Google Page Experience
Update is actually a UX update that measures how
people experience their interaction with a page,
beyond its pure information significance.
Content Framework &
internal linking
Information structure, internal linking and authority flow
will be a more important ranking factor in 2022 as the
authority of websites and their pages grow more
pronounced.
Accessibility in Search
In the 2021 Google I/O Developer Conference, new
accessibility settings and features were announced for
Android along with ways to assist developers to create
Android products that are accessible to those with
disabilities. Accessibility features enable people
disabled to use the content of search engines.
www.reallygreatsite.com
Inclusion & Diversion in SEO
A brand new metric has been added into this group of
accessibility metrics that is related to language inclusion.
Being more politically and socially appropriate when
creating content is getting momentum across both the
USA as well as the UK and must be at the forefront of
your mind as you move forward with the creation of
content for 2022.
Conversational voice search
In 2017, long-tail searches that were never entered into
Google before accounted for 15 % of the searches every
day. Although this number may have decreased since
then, Google still deems long-tail queries to be important,
which is why it has made improvements in search engine
technology.
E-A-T (Expertise, Authority, Trust)
Experience, Authority and Trust (EAT) has been a factor in
ranking for a while. It was brought to the forefront following the
notorious Google algorithm update in August of 2018, also known
as the Medic Update.
Final Words
These are the most effective factors for SEO in 2022.
Following these, any website can be ranked. Again
remember ranking depends on time.
THANKS.

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7 seo trends to follow in 2022

  • 1. 7 SEO TRENDS TO FOLLOW IN 2022 By: David Lain
  • 2. Long-Term Content Optimization User experience Content Framework & internal linking Accessibility in Search Table Of Content 1 2 3 4 Inclusion & Diversion in SEO 5 E-A-T (Expertise, Authority, Trust) 7 Conversational voice search 6
  • 3. Long-Term Content Optimization for Search Intent Research suggests that by 2022, the content will prove to become even more important in achieving the best rankings for keywords. While high-quality material has been the core of an effective SEO strategy Topical depth is expected to be more crucial in 2022. This means an increased emphasis on content with a long- form. www.reallygreatsite.com
  • 4. User experience Since Google has revealed that it will be launching the Page Experience Update in 2021 the concept of the term Search Experience Optimisation (SXO) will become more significant. The Google Page Experience Update is actually a UX update that measures how people experience their interaction with a page, beyond its pure information significance.
  • 5. Content Framework & internal linking Information structure, internal linking and authority flow will be a more important ranking factor in 2022 as the authority of websites and their pages grow more pronounced.
  • 6. Accessibility in Search In the 2021 Google I/O Developer Conference, new accessibility settings and features were announced for Android along with ways to assist developers to create Android products that are accessible to those with disabilities. Accessibility features enable people disabled to use the content of search engines. www.reallygreatsite.com
  • 7. Inclusion & Diversion in SEO A brand new metric has been added into this group of accessibility metrics that is related to language inclusion. Being more politically and socially appropriate when creating content is getting momentum across both the USA as well as the UK and must be at the forefront of your mind as you move forward with the creation of content for 2022.
  • 8. Conversational voice search In 2017, long-tail searches that were never entered into Google before accounted for 15 % of the searches every day. Although this number may have decreased since then, Google still deems long-tail queries to be important, which is why it has made improvements in search engine technology.
  • 9. E-A-T (Expertise, Authority, Trust) Experience, Authority and Trust (EAT) has been a factor in ranking for a while. It was brought to the forefront following the notorious Google algorithm update in August of 2018, also known as the Medic Update.
  • 10. Final Words These are the most effective factors for SEO in 2022. Following these, any website can be ranked. Again remember ranking depends on time.