3. Presentation Outline
How to be an employer of choice
How to turn ‘jobs’ into ‘opportunities’
Why your career page should show your human side
I prefer to show
my bird side
4. How to be an employer of choice
My advice?
Offer cat-proof
cubicles
5. A healthy employer brand attracts great (not just good)
employees and helps retain your top people.
Aligns HR with the interests of the CEO - and the company as
a whole.
Why employer branding matters
I graduated
Summa Cum
Featheri
6. Your employer brand is the sum of two things
Your
EmployeeValue
Proposition
The ‘Halo’
Effect
Employer
Brand
7. I have an interview at
Birds r’ Us
Employer brand is a form of ‘he-said, she-said’
8. Wow! Birds r’ Us!
I hear good things
about them.
Employer brand is a form of ‘he-said, she-said’
15. Employer branding is like marketing
Nice hat, EinsteinOh ya? Well
skinny ties are
sooo 1983
16. Get a digital facelift
Listen to your ‘customers’
Follow the leaders
Candidate experience
How to start Employer branding now!
I’m a top 10
flock leader!
17. 1000 Twitter followers in 12 months
1000 email addresses of potential ‘A-list’ hires
5 postings on niche job boards
3 mini-blogs on your career page
Set long term goals!
Do
Canadians get an
‘Eh’ list?
19. 4 ways to improve job descriptions
Talk about the ‘opportunity’
Say what they will get to do
Speak in the second-person
Talk positively about your company
20. Original job description
This privately held, VC-backed vendor of Systems Management solutions has a growing
number of Global 3000 clients. Serving industries as diverse as Financial Services,
Telecom, Oil & Gas, Technology and Managed Services, CiRBA enables cost-effective
virtualization and consolidation.
We are seeking a Product Manager to join the Product Management Team. As product
manager, you will articulate product features from existing ideas, and help to develop
new ideas based on your consolidation and virtualization industry experience, and your
contact with partners, customers and prospects. You must possess a unique blend of
business and technical savvy; a big-picture vision, and the drive to make that vision a
reality.
21. How do you get there?
Identify your target candidate
Put yourself in their shoes
Speak to their specific needs and desires
Be friendly, but formal
But I don’t even
wear shoes!
22. Make it a team approach
Talk to hiring managers
Poll employees
Learn about current and future projects
Work with marketing
23. What’s different?
About the Company
Few companies are hotter than CiRBA right now. With another round of funding behind it and
top-tier partners lined up alongside, this company is out-thinking and out-executing the
competition. The executive team are proven veterans and the company expects to grow by
almost 100% in 2008.
The Opportunity
Put your stamp on a sizzling product and company that isn’t simply leading its market, it’s
shaping it.
This role blends long-term vision, strategic decision-making, and hands-on tactical savvy. Your
industry experience will give you perspective; feedback from partners, customers and prospects
will help turn perspective into ideas, and your expertise will turn ideas into well-executed
success.
It’s the kind of job that has you racing to work on a Monday morning.
There are a dozen reasons why CiRBA has been recognized as the #1 virtualization vendor to
watch in 2008. Your gusto, big-picture vision and tactical skill could be reason 13.
24. The counter argument
Now we’re swamped with resumes
Some positions are just dull
Our process will be slowed down
I’m not a professional writer These girls are
pretty smart!
25. Why your career page should show your human side
I prefer a side of
hummus, frankly.
26. Show it off
Scare the
competition
Attract
customers
Perception
You are your career page
30. Specific outline about your company
Concrete examples of why your employees are the best
Tell the company story
Post your current job openings with full job descriptions
Personalized contact information
Google StreetView
Career page ‘must-haves’
These were all
my ideas
39. Where do you go from here?
The changing role of HR
Build a business case for strategic recruiting
Social media tools and how you use them
Stay tuned. Our next workshop will have more! Are we
done yet!
40. Resources
It’s not you, it’s me: A blind date guide to job descriptions that don’t suck
By Trevor Stafford: http://www.redcanary.ca/view/its-not-you-its-me-a
Employer brands and why your foosball table doesn’t matter
By Kristina McDougall: http://www.redcanary.ca/view/employer-brands-and
Twitter Search: http://search.twitter.com
TweetDeck: http://www.tweetdeck.com
Innovative HR Bloggers: http://www.blogging4jobs.com
Google Alerts: http://www.google.com/alerts
Red Canary: http://www.redcanary.ca
The Laudi Group: http://www.laudi.com
