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An RPO Case Study: Transitioning
  Your Recruiting Organization


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INTRODUCING RPOA


• We are a not-for-profit association serving RPO
  buyers and providers
• Our mission is “to educate the market about
  RPO”
• Visit us online at: www.rpoassociation.org
• Access the RPO Resource Center
• Subscribe to our RPO Blog
• Follow us on Twitter (@rpoassociation) and join
  our LinkedIn Group
INTRODUCING

       Lamees Abourahma
        • RPOA Executive Director
        • Founder and President of Webbright Services
        • Specializing in inbound marketing and generating qualified
        leads through website design, content marketing, social media
        and analytics.

       Jimmy Taylor
        •   Co-Founder of Novotus
        •   More than 20 years of experience in the staffing industry
        •   Founder of several staffing companies
        •   Board Member for Dallas/Fort Worth Staffing Mgmt Assoc


       Juste Turner
        • Novotus Director of Client Services
        • More than 10 years of recruiting experience
        • Manages teams responsible for recruiting across the U.S. and
        internationally.
Novotus
 Company
Background
NOVOTUS
Passionate about Recruiting Results


    • Located in Austin, Texas
    • Developing customized recruiting solutions for nearly
      10 years specializing in:
              •   Recruitment Process Outsourcing
              •   Contract Staffing
              •   Executive Search
              •   Recruiting Research and Candidate Generation
    • Recipient of 2010, 2011 and 2012 Best of Staffing
    • Founder of the RPOA – a great resource for buyers
The Client’s Story
2007 SITUATION
Growth Through Acquisition


    • Significant growth led to a fractured,
      decentralized recruiting structure
    • Very few standard metrics existed to measure
      recruiting results
    • Turnover was high
    • Non-standardized processes led to gaps in
      compliance and inefficiencies
    • Needed a unified technology platform to
      manage applicants
THEY NEEDED
THEY HAD EXPERTISE ON STAFF BUT...
THEIR HANDS WERE FULL
NOVOTUS
Relying on external expertise was key in identifying opportunities for improvement


     • Conducted a Comprehensive Organizational
       Recruitment Evaluation (CORE)




                Workforce    Recruiting                Assessmen
 Organization                              Sourcing                   Process        Metrics
                Planning    Technology                     t
RECOMMENDATIONS
The CORE assessment produced the following opportunities for improvement:


    • Reduce Attrition
    • Proactively Recruit
    • Develop Requisition Approval and Tracking
    • Implement Applicant Tracking System
    • Create Employment Brand Including Career Site
    • Develop Sourcing Strategies
    • Establish Standard Reporting/Metrics
DECIDING ON A RECRUITING MODEL
Choosing Your
Recruiting Model
RECRUITING MODELS
Your Options




   INSOURCE                                       OUTSOURC
     [Centralized]       CO-SOURCE                    E
    [Decentralized]         [Front-End]            [End-to-End
   [Hybrid/Blended]       [Overflow RPO]               RPO]
  [Shared Services]
                                                 [Project Solution]



 All Hiring Functions    A Combination of       All Hiring Functions
Conducted by Internal      Insourced and       Conducted by External
      Resources         Outsourced Solutions       RPO Provider
RECRUITING PRESSURES
What’s the Environment?


 Reduced Recruiting Staff                                   Reduce Cost Per Hire
 Increased Candidate Volume                                 Increased Strategic Demand
 Utilize Latest Recruiting                                  Achieve Diversity Targets
                               INTERNAL
 Techniques                   RECRUITING
                                               CORPORATE
                                                BUSINESS
                              PRESSURES         PRESSURE




                                       EXTERNAL
                                        MARKET
                                       PRESSURE




                          Increased Competition for Top Talent
                             Changing Sourcing Landscape
                             Lack of Qualified Candidates
STEPS TO SUCCESS
Questions to Ask

       Identify Internal                    Identify Corporate
1      Recruiting Pressures          2      Pressures                       3      Identify External
                                                                                   Recruiting Pressures
    Operating with Reduced               Increased Strategic Demand             Increased Competition for
    Recruiting Staff                     of HR                                  Top Talent
    Difficulty Managing Increased        Need to Increase Quality of Hire       Quickly Changing Sourcing
    Candidate Volume                                                            Landscape/Channels
                                         Need to Achieve Organization
    No Recruiting Technology             Diversity Targets
    Platform                                                                    Insure Compliance with
                                                                                Regulated Activities
    Outdated Recruiting/Sourcing         Need to Increase Hiring
    Techniques & Channels                Manager Satisfaction                   Changing Economy Makes
                                                                                Future Unpredictable
    Create/Improve Employment            Need to Reduce Time to Fill
    Branding                                                                    Lack of Available Skills in
                                         Need to Reduce Cost per Hire           Market
    Increase Candidate
    Satisfaction/Experience              Need for Scalability to meet
                                         fluctuating hiring demands
    Need to Create Consistent
    Recruiting Process Across Org        Justification for Recruiting
                                         Department Size
    Need to implement metrics &
    reporting                            Develop Formal Employee
                                         Referral Program
    No time to be Strategic (too
    bogged down in tactical tasks)       Increase New Hire Retention
    High Personnel Costs
STEPS TO SUCCESS




     Evaluate recruiting model       Analyze Organizational
 4   options                     6   Alignment to Corporate
                                     Values or Philosophy

     Consider Cost/Benefit of
 5   Each Model                  7   Outcome is your vision of
                                     success – a “game plan”
CLIENT’S CHOICE
Shifting from decentralized to centralized recruiting structure
Best Practices and
Lessons Learned
STRENGTH IN NUMBERS
Positive Results Come from Quality HR Partnerships




    • HR support and buy-in is key


    • Data drives change


    • Success promotes utilization
REQUISITION APPROVAL & TRACKING
Promotes Knowledge and Awareness of Needs



    • Compliance
    • Visibility
    • Accountability
    • Decision Support
    • Financial Recognition
    • Efficiencies
ATS, ATS, ATS............
Technology and Reporting




    • Deployed Applicant Tracking System


    • Created centralized reporting and executive
      dashboards
TALENT IS EVERYWHERE
Where do you find the best talent?


                    RPO MULTI-CHANNEL
                   RECRUITING STRATEGY


 Competitor                                                       Social
 Recruiting                                                       Media




       Channel
                                                             Job Boards
      Networking
                                     Career
                        Referral               Traditional
                                      Portal
                       Marketing                 Media
                                     Website
Results
RESULTS


    • RPO utilization among Business Units has
      doubled in the last year. Compliance grows
      with that utilization.
    • Created a recruitment program that has scaled
      up and down with business needs.
    • Talent pool and energy footprint continues to
      grow
    • Recruitment cost is 50% lower then the
      industry standard (Staffing.org)
    • HR has a broader knowledge of the needs,
.     challenges and cost associated with
RESULTS


 • Support Hiring Managers in the field with a broader
   selection of candidates during the recruiting
   process. The effect was a reduction in attrition
   caused simply by a better selection.




 Turnover is 21% lower among business units utilizing RPO.
Conclusions
CONCLUSIONS


 • Unique opportunity and challenge was
   present
 • Partnered with an Enterprise RPO to
   customize and deliver a world class program
 • Modernized the Talent Acquisition function
 • Significantly drove down costs to acquire
   talent
 • Decreased turnover
 • Data now exists to make appropriate business
   decisions
WHAT’S NEXT
Continuous Improvement



   • Work with HR to provide and empower them
     with the critical data to enhance business
     decisions
   • Broaden Customer Satisfaction Measurements
   • Scalability – Working with HR to “right-size” our
     team for 2012 and beyond
   • Recently launched Competency Based
     Interview Guides and Training to Hiring
     Managers
Questions?
Lamees Abourahma
                                           Executive Director
                                           Phone: 804-638-4448
                                           Email:
                                           lamees@rpoassociation.org




                   Thank You

Jimmy Taylor                 Juste Turner
Co-Founder                   Director of Client Services
Phone: (817) 845-1414        Phone:
Email: jtaylor@novotus.com   Email: jturner@novotus.com

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An RPO Case Study Transitioning Your Recruiting Organization

  • 1. & presents An RPO Case Study: Transitioning Your Recruiting Organization Please standby. The webinar will begin shortly.
  • 2. INTRODUCING RPOA • We are a not-for-profit association serving RPO buyers and providers • Our mission is “to educate the market about RPO” • Visit us online at: www.rpoassociation.org • Access the RPO Resource Center • Subscribe to our RPO Blog • Follow us on Twitter (@rpoassociation) and join our LinkedIn Group
  • 3. INTRODUCING Lamees Abourahma • RPOA Executive Director • Founder and President of Webbright Services • Specializing in inbound marketing and generating qualified leads through website design, content marketing, social media and analytics. Jimmy Taylor • Co-Founder of Novotus • More than 20 years of experience in the staffing industry • Founder of several staffing companies • Board Member for Dallas/Fort Worth Staffing Mgmt Assoc Juste Turner • Novotus Director of Client Services • More than 10 years of recruiting experience • Manages teams responsible for recruiting across the U.S. and internationally.
  • 5. NOVOTUS Passionate about Recruiting Results • Located in Austin, Texas • Developing customized recruiting solutions for nearly 10 years specializing in: • Recruitment Process Outsourcing • Contract Staffing • Executive Search • Recruiting Research and Candidate Generation • Recipient of 2010, 2011 and 2012 Best of Staffing • Founder of the RPOA – a great resource for buyers
  • 7. 2007 SITUATION Growth Through Acquisition • Significant growth led to a fractured, decentralized recruiting structure • Very few standard metrics existed to measure recruiting results • Turnover was high • Non-standardized processes led to gaps in compliance and inefficiencies • Needed a unified technology platform to manage applicants
  • 9. THEY HAD EXPERTISE ON STAFF BUT...
  • 11. NOVOTUS Relying on external expertise was key in identifying opportunities for improvement • Conducted a Comprehensive Organizational Recruitment Evaluation (CORE) Workforce Recruiting Assessmen Organization Sourcing Process Metrics Planning Technology t
  • 12. RECOMMENDATIONS The CORE assessment produced the following opportunities for improvement: • Reduce Attrition • Proactively Recruit • Develop Requisition Approval and Tracking • Implement Applicant Tracking System • Create Employment Brand Including Career Site • Develop Sourcing Strategies • Establish Standard Reporting/Metrics
  • 13. DECIDING ON A RECRUITING MODEL
  • 15. RECRUITING MODELS Your Options INSOURCE OUTSOURC [Centralized] CO-SOURCE E [Decentralized] [Front-End] [End-to-End [Hybrid/Blended] [Overflow RPO] RPO] [Shared Services] [Project Solution] All Hiring Functions A Combination of All Hiring Functions Conducted by Internal Insourced and Conducted by External Resources Outsourced Solutions RPO Provider
  • 16. RECRUITING PRESSURES What’s the Environment? Reduced Recruiting Staff Reduce Cost Per Hire Increased Candidate Volume Increased Strategic Demand Utilize Latest Recruiting Achieve Diversity Targets INTERNAL Techniques RECRUITING CORPORATE BUSINESS PRESSURES PRESSURE EXTERNAL MARKET PRESSURE Increased Competition for Top Talent Changing Sourcing Landscape Lack of Qualified Candidates
  • 17. STEPS TO SUCCESS Questions to Ask Identify Internal Identify Corporate 1 Recruiting Pressures 2 Pressures 3 Identify External Recruiting Pressures Operating with Reduced Increased Strategic Demand Increased Competition for Recruiting Staff of HR Top Talent Difficulty Managing Increased Need to Increase Quality of Hire Quickly Changing Sourcing Candidate Volume Landscape/Channels Need to Achieve Organization No Recruiting Technology Diversity Targets Platform Insure Compliance with Regulated Activities Outdated Recruiting/Sourcing Need to Increase Hiring Techniques & Channels Manager Satisfaction Changing Economy Makes Future Unpredictable Create/Improve Employment Need to Reduce Time to Fill Branding Lack of Available Skills in Need to Reduce Cost per Hire Market Increase Candidate Satisfaction/Experience Need for Scalability to meet fluctuating hiring demands Need to Create Consistent Recruiting Process Across Org Justification for Recruiting Department Size Need to implement metrics & reporting Develop Formal Employee Referral Program No time to be Strategic (too bogged down in tactical tasks) Increase New Hire Retention High Personnel Costs
  • 18. STEPS TO SUCCESS Evaluate recruiting model Analyze Organizational 4 options 6 Alignment to Corporate Values or Philosophy Consider Cost/Benefit of 5 Each Model 7 Outcome is your vision of success – a “game plan”
  • 19. CLIENT’S CHOICE Shifting from decentralized to centralized recruiting structure
  • 21. STRENGTH IN NUMBERS Positive Results Come from Quality HR Partnerships • HR support and buy-in is key • Data drives change • Success promotes utilization
  • 22. REQUISITION APPROVAL & TRACKING Promotes Knowledge and Awareness of Needs • Compliance • Visibility • Accountability • Decision Support • Financial Recognition • Efficiencies
  • 23. ATS, ATS, ATS............ Technology and Reporting • Deployed Applicant Tracking System • Created centralized reporting and executive dashboards
  • 24. TALENT IS EVERYWHERE Where do you find the best talent? RPO MULTI-CHANNEL RECRUITING STRATEGY Competitor Social Recruiting Media Channel Job Boards Networking Career Referral Traditional Portal Marketing Media Website
  • 26. RESULTS • RPO utilization among Business Units has doubled in the last year. Compliance grows with that utilization. • Created a recruitment program that has scaled up and down with business needs. • Talent pool and energy footprint continues to grow • Recruitment cost is 50% lower then the industry standard (Staffing.org) • HR has a broader knowledge of the needs, . challenges and cost associated with
  • 27. RESULTS • Support Hiring Managers in the field with a broader selection of candidates during the recruiting process. The effect was a reduction in attrition caused simply by a better selection. Turnover is 21% lower among business units utilizing RPO.
  • 29. CONCLUSIONS • Unique opportunity and challenge was present • Partnered with an Enterprise RPO to customize and deliver a world class program • Modernized the Talent Acquisition function • Significantly drove down costs to acquire talent • Decreased turnover • Data now exists to make appropriate business decisions
  • 30. WHAT’S NEXT Continuous Improvement • Work with HR to provide and empower them with the critical data to enhance business decisions • Broaden Customer Satisfaction Measurements • Scalability – Working with HR to “right-size” our team for 2012 and beyond • Recently launched Competency Based Interview Guides and Training to Hiring Managers
  • 32. Lamees Abourahma Executive Director Phone: 804-638-4448 Email: lamees@rpoassociation.org Thank You Jimmy Taylor Juste Turner Co-Founder Director of Client Services Phone: (817) 845-1414 Phone: Email: jtaylor@novotus.com Email: jturner@novotus.com

Editor's Notes

  1. Busy keeping up with the daily pace.
  2. In 2007 we had around 15 people working in the HR department to service 4800 employees so we didn’t have the resources to devote to this…. What solutions were out there for recruiting….. So as we discussed earlier in the case study ……
  3. Time Out - We need to decide how we are going to manage this….. We need a solution.
  4. Juste- Several options……
  5. Juste
  6. Juste-
  7. Some or insourced some or outsourcedCookies and Cake approach
  8. Juste- Speak to the importance of a strong HR partnership- Compliance
  9. Juste- Speak to the need of Req Approvals and how the client had nothing
  10. Juste- Share the Importance of ATS
  11. Juste-
  12. Juste-
  13. Juste-