Marco has struggled to find a job for two years despite having a master's degree and project experience. He feels insecure in interviews and doubts his ability to find employment. Marco applies for only high-paying jobs and a limited number of positions each week. He thinks he may never find work due to a poor networking strategy and inability to project the right image as a prospective employee. Marco is unsure whether to continue job searching or pursue a PhD, and feels disappointed, frustrated and insecure about his situation.

1. Empathy Map
Say
I always have problems in the
final recruitment process
I feel insecure in an interview
with my potential employer
finding a job for me have been
so tough
I m not sure if find a job or get
a phd
Do
He applies only for job with high salaries
He applies for a few number of jobs per
week
Think
Maybe I will never find a job
In the past i did not create a good
networking
I do not project the right image of
me
I am not a good prospective
employee
Maybe I need to focus on starting a
phd program
Feel
disappointed
Frustrated
insecurity
Dont know what to do

2. Problem Statement
• MARCO NEEDS A WAY TO IMPROVE HIS PROCESS OF THINKING
IN ORDER TO FACE INTERVIEWS FROM A BETTER WAY.
• MARCO NEEDS A WAY TO DECIDE WHAT HE REALLY WANTS TO
DO IN ORDER TO FOCUS HIS ENERGY ON IT.
• MARCO NEEDS A WAY TO CHANGE HIS PERSONAL IMAGE IN
ORDER TO IMPROVE THE POSSIBILITIES TO FIND A JOB
Stakeholder: Marco is graduated from college since 8 years ago and he has no found a job since 2
years ago. He has a master degree and he has a a lot of experience in project. He is a very smart guy.