Interactive Powerpoint_How to Master effective communication
Empathy map
1. Stakeholder: Johana
• She is a girl of 21 years old.
• She is the oldest of three sons.
• She is studying a bachelor in preschool education.
• Her father is a preschool director, and that’s one of the reasons she
decides to study that bachelor.
• She is in the last year of her bachelor.
• She loves working with kids.
2. 1. Now that I am in my last year of college, I feel actually worried about what I’m going to do after the college.
2. I don’t know what I’m going to do, but I would like to travel to another country, maybe as an au pair.
3. If is possible, I would like to start working as soon as I finish, but I know that is almost impossible,
4. It’s very hard to get a job, at least in the government, because in my city there is only five vacant each year, so
the other option is start working for a private school.
5. I don´t think that the college have teach all that I need to succeed after I finish. In fact, I think that I don’t have
the liberty to learn of topics that maybe will allow me to search for another options besides of being a
preschool teacher.
6. It seems that all what they want is dictate class and then, you are on your own.
7. I love working with kids, but in my practices, I have to deal with a lot of parents that don’t understand what my
job is about, and they expect that I became a teacher exclusively for their kids.
8. The job of my dreams is one where I can work with a lot of kids but I don’t have to deal with the parents, jajaja.
9. Maybe I could do something like research or something like that, where I can be with the kids I search for
better ways to develop their potentials.
10. In the school I didn’t learn anything about research, except for one teacher that talk about the research in
psychology, but nothing “official”.
11. Now that I think about it, maybe I could study psychology in the meantime.
12. Maybe with two bachelors I could obtain a job more easily.
3. 1. At the beginning of the interview, she is smiling.
2. When she is talking, she moves a lot her hands.
3. When she talks about traveling to another country, she gets up and imitates
an airplane and laughs a lot.
4. But then she talks about star working, and she sits and became very serious.
5. While she is speaking about her college, she talks slower and makes a pause
every now and then.
6. Before she responds to the questions, she makes a pause and look to the sky,
like thinking what to answer.
7. When she talks about the kids, she gets very excited, and her smile gets even
bigger.
8. But, when she talks about the parents, she put her head down and lower her
voice.
9. She gets very excited again when she talks about studying another bachelor
degree.
4. She thinks that:
1. The parents don’t understand how difficult her job is.
2. The school doesn’t worries about their students once they
obtain their bachelor degree.
3. She is only skilled for working in a kindergarten.
4. She could work as au pair, at least after she finish her
career.
5. There are other options with working with kids, besides
teaching.
6. Research is something in what she can work.
7. She needs to obtain another bachelor degree in order to
obtain a job.
8. There are little job opportunities.
5. 1. Uncertainty about their future.
2. Anxious about working with the parents.
3. Concern for her education.
4. Stress when she thinks about the parents
5. Curiosity about research
6. Love for the children.
7. Insecure about her skills.
6. Problem statement (PS): Is it generative?
• Johana needs to structure her life plan in a way that permit her to
achieve her dreamed job.
7. Insight
• She wants to travel.
• She loves children.
• She wants to start working and not worry about the parents.
• She is interested in research.
• Starting a NGO that works with the orphan children.