2. Empathy Map
• Challenge: To transition from school to work
• Stakeholders:
– Students
– Educators
– Counselors
– Human Resources
– Hiring Managers
– Recruiters
3. Empathy Map (contd..)
• Feedback from Josh (Finance major looking for
a job):
• SAY:
– I got a great education from Georgetown; I don’t
know why it’s so difficult to get a job
– Maybe the market conditions need to improve
further
4. Empathy Map (contd.)
• Do:
– I have sent out my resume to several companies in
the finance sector like Citi, Bank of America, Merill
Lynch
– I have attended seminars that focus on finance
and have tried networking with like-minded
professionals
5. Empathy Map (contd.)
Feel
– I feel I don’t have the necessary skills to get a
particular kind of job
– I don’t know enough people in the industry
– I don’t know what kind of salary I should be asking
– I don’t know what kind of people I will work with
6. Empathy Map
• Think:
- Did I make the right career choice?
- Should I be doing anything different that what
I am doing now?
7. Problem Statement
• Josh is a Finance Major from Georgetown. He
is on the threshold of entering a career in
finance or Banking. He needs to find a job that
resonates with what he has learnt the past 4
years in college.
