Adele's typical audience is 20-30 year old females who have disposable income to shop at expensive high street brands and buy albums. The document proposes targeting a more aspirational audience through "expensive" and "sexy" costumes for Adele to appeal to and idolize her. This aspirational audience would be "Rah and Trendie" urban tribes who consume creative advertising in magazines like Vogue and Elle. Advertising in shops, bus shelters, and television would be most effective for reaching this commuting and social audience.

2. Our typical audience member
Adele’s audience ranges from the ages of 20-30 this is
quite a large age range. The average 20-30 year old
female is quite up to date with fashion has a small 2
bedroom flat with her boyfriend, with minimal
furnishings, likes music whilst cooking her pizza, in full
time work thinking about having children but still has a
reasonably disposable income has a cd player and
prefers to buy albums than cheap 99p songs from itunes
with poor sound quality on her phone. She reads
magazines on the train on her way to work like take a
break with real life stories than generic gossip columns.

3. So…..
Our audience with their disposable income are more likely to shop in expensive
high street brands, buy albums, real life story magazines.
Adele typically appeals to mainstream audiences we would like to challenge the
typical Adele audience and aim at a more aspirational market as it would make
modern audiences aspire and idolize the artist through “expensive” and “sexy”
costume.
Based on Maffesoli’s urban tribe research my audience will be in the Rah and
Trendie category as aspirant mainstreamers. The majority of the media they
consume will be creative advertising like in Vogue and Elle magazines. Although
internet advertising results in a big proportion of album sales, advertising in
shops and bus shelters would be more effective for my commuting and sociable
audience and television advertising for when they are relaxing on a evening after
work.