This document discusses sales management trends. It notes that sales management focuses on applying sales techniques and managing a firm's sales operations, which are important business functions that drive commercial business. Emerging trends in sales management include technological revolution, globalization, customer relationship management, sales force diversity, e-selling, and team-selling approaches. The document then provides further details on some of these trends, such as how technology innovation helps increase sales efficiency and reduce costs, and how a global market requires developing a global sales perspective.
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
Retail Marketing and Advertising
Retail Marketing Strategies;
Strategic Positioning;
Retail marketing mix;
Customer relationship management;
Direct marketing;
Micro marketing in retailing, and
Advertising in retailing.
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
This presentation is all about marketing and its concepts. It has detailed explanation of marketing and the functionalities. The marketing concept is explained with clear examples and diagrams for easy understandability. This presentation will answer the questions of what, how and when in the marketing.
Definition and Scope of Retailing;
Retailing Scenario – Global;
Retailing Scenario-India;
Prospects of Retailing in India;
Trends in Retailing;
Retailing formats;
Retail Strategies.
Characteristics of Retailing, Scope of Retailing, Functions of Retailing, History of Retailing In India, Trends in Retailing, Emerging Trends In Retail, Retailing Formats
Steps involved in developing a retail strategy,
This presentation is all about marketing and its concepts. It has detailed explanation of marketing and the functionalities. The marketing concept is explained with clear examples and diagrams for easy understandability. This presentation will answer the questions of what, how and when in the marketing.
Voice of the Customer: The Key to Winning In Tech Sales with N3, CallMiner an...n3marketing
Join CallMiner, N3, and special guest SiriusDecisions as we explore Voice-of-the-Customer technologies that help you understand and quickly adjust to the rapidly changing marketplace dynamics. Through this webinar, you will learn how to:
-Gain a scientific understanding of your customers to help drive and optimize future conversations
-Develop a dynamic, customer-centric approach to gathering, mining, analyzing and interpreting customer input and
-Use customer insights and sentiments to sell more technology and beat your competition
Outlook Email Recovery Tool for corrupt, lost, deleted and damaged PST files restoration. PST Recovery Tool can easily restore all PST items such as journals, notes, tasks, contacts, calendar items, attachments, distribution lists and can rum easily in all windows operating system.
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Customers do not need sales people who are highly product driven and focused to make the next sale, so they look good in front of their peers. They need intelligent people who add consistent and relevant value to the organisation. This is all that counts. See my article on page 4.
It helps to know about what is digital marketing, How To Learn Digital Marketing, Benefit of Digital Marketing, Advantage of Digital Marketing, Scope of Digital Marketing, Job opportunities in Digital Marketing, Salary in Digital Marketing.
Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...Nextgen Marketing School
Find top 8 business improvement benefits for small to large level business, promote your business digitally, also know how digital marketing course is beneficial by learning it for students, job seekers, freshers, and working professionals.
Crucial play of digital commerce in your businesseTailing India
Today’s marketplace is filled with demanding consumers who hold high expectations when it comes to brand experiences, making it critical for companies to not only have the right strategy in place, but also the expertise and capacity of resources to deliver these relevant and personalized experiences.
Technology has dramatically transformed the direct selling industry, enabling businesses and individual sellers to reach wider audiences with greater efficiency. From sophisticated MLM software that streamlines sales processes and network management to digital marketing tools that enhance customer engagement, technology fosters growth, improves operational efficiency, and opens up new opportunities for innovation in direct selling.
1. SUBJECT : SALES MANAGEMENT
MADE BY : BHAKTI BHARDWAJ
COURSE : BBA 4TH SEMESTER
SECTION : B
ROLL NO. 9347566
2. Sales management is a business discipline
which is focused on the practical application
of sales techniques and the management of
a firm's sales operations. It is an important
business function as net sales through the
sale of products and services and resulting
profit drive most commercial business.
4. Innovation in the processing and transformation of
the information have increased the capabilities of
both the sales force and consumers. Today
consumers can collect information of product and
services, compare prices by different suppliers and
place orders through the internet.
In order to compete successfully, sales department
must adopt the latest technology.
These technological innovation helps to increase
the efficiency and reduce the cost of sales efforts.
5. The company faces competition not only
from domestic companies but also from the
companies abroad, sales management must
meet foreign competition. They must also
improve personal selling efforts in other
countries. Companies selling goods and
services in the global market, faces new
challenges due to differences in culture,
languages, lifestyle etc. Sales mangers must
develop a global perspective.
6. It is the outcome of the combination of relationship marketing &
information technology. Relationship marketing seems to build long-term
& mutually satisfying relationships with the key customers, distributors &
suppliers. Information technology enables a company to provide excellent
customer service, by meeting the individual needs of each customer.
Creating new customers is more costly as compare to retaining them. The
challenge before sales management is to identify the market segments who
will respond to CRM.
7. Sales Force is becoming more and more
diverse in terms of age , caste, religion,
nationality and other demographic
characteristics. Today , the sales people are
better educated and the needs and the
expectations of a diverse sales force is
different.
8. E-selling is known as electronic commerce which
means buying and selling online by using internet. A
lot of companies are beginning to sell product and
services online. E-commerce are the part of e –
marketing where promotion and selling are done
through the internet. It enables the co. To build
relationships with the target audience.
9. In the recent years most of the companies have started
using a team selling approach, the purpose is to build long
– term and mutually beneficial relationship with the
customers having high sales and profits potential. This
approach is also used to see complex products services
to the prospective customer. The selling team usually
consist of a similar executive technical experts, sales
person and a sales representative. It is a challenging task
to design and effective compensation plan for the selling
team.
10. SOME NEW EMERGING TRENDS :-
Good knight made a technological
updating from coil to fast card which
promises of fast mosquito killing and
low smoke and cost.
Revolutionary change in automotive
industry of changing the old gear shift
to auto shift now there is no need to
change gear according to speed car will
do itself it promises less breakage of
clutch plate and break shoe and a
comfort full drive.