This presentation outlines economy models that found themselves in the arts communities of Second LIfe

1. Emerging economic community models in virtual societies

2. Two Questions Are we are witnessing the birth of new ideas? Do emerging systems have a long term future?

3. New ideas? Socio-Economy: Observed trend in innovation systems (Tremblay, 2001)‏ During experimental innovation phase, a variety of agents from different communities animated by different ideologies coexists to test the potentials of this technology. - Some actors see virtual worlds as a marketing tool for their products . - Others are trying to establish non dominant social values

4. Long Term Potential? Second Life= communal aggregation becoming a culture voice with potential alternate community based social and economy framework mixed realities that combines multiple media= mixed philosophies

5. Mixed Reality Media? Mass one way (M-H)‏ pre-recorded broadcast content institution viewers passive viewer none none none Social n way (M-H)‏ pre-recorded mesh distribution institution-people personal interests co-creator and viewer of content cartesian representation virtual depository interests Media communication meaning by Aggregation Individual identity space Community Experiential n way (H-H)‏ Real Time experiences between people practices H co-creator of experiences avatar: Human body-mind actualization virtual commons practice synthetic n way (M-M)‏ Real Time experiences between machines economic interests M co-creator of experiences avatar: Machine body-mind actualization virtual commons practice Origin Presentation media Communication M Cybernetic

8. Each Group= Different Economy Commerce Cultural-Editorial Production goods Sale of Cultural products Commercial Good Money: Sale of Cultural Products Cultural Worker (Dan Coyote)‏ Galleries. Mass Media Stores, Museums Public Art Public sector knowledge Cultural Innovation Public Good Culture: Co-creation of Discourse Cultural agent (Judith Doyle)‏ ( Ars Virtua )‏ Museums Odyssey Art Metropole Industry Capital Economy Art value Artist Institutions Collectives Entrepreneur Compassionate Entrepreneur Personal skills Peer to Peer Service Contract Portfolio Good Sale of Production Skills Co-learning Freelance creative entrepreneur (Robbie Dingo)‏ Portals Virtual Artists Alliance

9. With Different Social Interactions Commercial Institutional Top-Down Isolated-Passive 1 way Institutional Personal Information dissemination Marketing Public Communities of Practice Social Communities N ways Professional Communities of practice Co-creation of Experiences Experiential Communities Model Hierarchy Individual Com Social Network Media Marketing Entrepreneurial Personal Networks Social Networks N ways Professional Personal Co-creation of content Word of Mouth Adapted from M. Gensollen (2007, p. 114)‏ Based on different definition of individuals and economy

12. AGI Economy: Cyber Service Economy The power of AGI to manipulate and create complex decision making instruments . To help human leaders to make sense of the increasingly bogglingly complex world. Economy – micropayments for knowledge (buy knowledge, capability, etc. for your agent)‏ – payment for tuition (send your virtual baby to school, etc.)‏ – companies hire virtual agents as employees .

13. Capitalist Industrial Frameworks Classic Competition Corporation Top-Down Passive human Passive agent Collective Collaboration and reciprocity Collectives Communities of practices Autonomous thinker brings experience back to an institution Learning AGI Model Progress Control Hierarchy Worker Agents Entrepreneurial Coopetition Individuals Communities of interests Hyper Autonomous in a social network Social Learning AGI Adapted from Boltanski & Chappellio, 2001