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Using APIs for Success in Government
The document presents an overview of APIs and their significance in government digital communications, highlighting how they enable efficient data exchange between systems. It details the features and benefits of the GovDelivery API, including various success stories from public sector organizations that have used it to enhance their communication strategies. The presentation concludes with an invitation to a related upcoming event focused on digital government and communications.
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Using APIs for Success in Government
- 1. Using APIs forSuccess in Government Richard Fong, Technical Implementation Consultant September 13, 2012 1
- 2. Agenda • What’s an API? • Why do APIs matter? • GovDelivery API • Success Stories • Questions 2
- 3. Setting the Stage • Get to the Web because that is where your customers are! • “The web browser is no longer the exclusive gateway”* • People access the content with different devices… − Smartphones − Tablets − Intelligent devices *What is an API – 3scale.com 3
- 4. What is anAPI? • Application Programming Interface APIs • “API is specification intended to be used as an interface by software components to communicate with each other” - Wikipedia • Software-to-software • Applications communicate with each other • Facilitates the exchange & integration of data between different systems • Extend the platform 4
- 5. What is anAPI? Not new and many types *What is an API – 3scale.com 5
- 6. What is anAPI? High level view Requester Provider API 6
- 7. What is aWeb API? • REpresentational State Transfer architecture −REST • Accessible over HTTP • Operations −GET, POST, PUT, DELETE • Messaging via XML or JSON • Collection of resources −URIs 7
- 8. APIs In TheNews! 8
- 9. Real World Examples • Examples include • Weather.com • Global forecast • Current conditions • Weather alerts • Amazon.com • Product information • Fulfillment • Payment • Google Maps • Location based • Mobile apps • Visualized spatial data 9
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- 11. Overview of DigitalCommunication Management Messaging Reach more people GovDelivery Network Cross-promote for more impact Social Drive deeper engagement Automation Enable tight integration Mobile Communicate anytime, anywhere Analytics & Filtering Measure the impact Emergency Notification Keep the public safe and informed 11
- 12. How the PublicUses DCM 1. Citizens see 2. Citizens select only 3. Personalized messages 4. Citizens share opportunity to the types of are sent automatically message with friends stay engaged with information they want via email, text and acquaintance organization of to receive. message, or RSS and reach of original interest communication is extended. 12
- 13. How You UseDCM 1. Identify existing 2. Simply point 3. GovDelivery 4. GovDelivery creates content – web GovDelivery to proactively monitors and sends formatted, pages, RSS the content sources for changes multi-channel feeds, social or updates messages to media accounts subscribers (or a draft and/or document is created for your files. approval) 13
- 14. Deep experience –Substantial scale • More than 550 public sector organizations manage their digital communications though GovDelivery • More than one billion messages are sent quarterly by government agencies through GovDelivery • 30,000 people sign up every day through GovDelivery to receive digital messages from the government • Client messages have an industry-leading deliverability rate greater than 99% • Clients typically grow the base of people they reach by 75% in the first year 14
- 15. GovDelivery Web API • Representational State Transfer (REST) architecture − Industry standard • All requests goes through SSL − Secure • Messaging via XML • Client implementations using − JAVA − .NET C#, ASP, VB − PERL − php • Open the GovDelivery platform to solve problems 15
- 16. GovDelivery API • Exposed resources (URIs) 16
- 17. GovDelivery API Create subscribers Manage topics Send bulletins GovDelivery Platform GovDelivery API 17
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- 19. GovDelivery API –Examples U.S. Census Bureau Mobile Application • Provides access to key economic indicators about the U.S. economy • Allow subscribers to get alerts to 13 different economic indicator topics • Android and iOS • Extend their reach 19
- 20. GovDelivery API –Examples Health Resources and Services Administration (HRSA) • Subscriber and Subscriber Topics call • Create and update subscribers • Assign and update subscribers to more than 15 grants topics • Daily batch process to sync internal grantees database with GovDelivery • Automate process and reduce staff resources 20
- 21. GovDelivery API –Examples U.S. Federal Aviation Administration • Bulletins APIs • Provide airworthiness information for all parts of an airplane • Provide critical updates on equipment to keep public safe & inform stakeholders 21
- 22. GovDelivery API –Examples Internal Revenue Service • Check on refund status • Access easy-to-understand tax tips • Get tax tips email alerts • Subscriber API • Increase reach and capture many new subscribers 22
- 23. GovDelivery API –Examples National Weather Service • Automate tsunami Warning Messages • Near real-time alerts • Email and SMS • Send bulletin call • Automate the delivery of messages • Life-saving, critical information with high deliverability guarantee 23
- 24. GovDelivery API –Examples National Heart Lung and Blood Institute (NHLBI) • Category and Topics API • Customized subscription form • Offers greater control over agency branding 24
- 25. GovDelivery API –Examples City of Fullerton, CA • Subscriber API • Crime alert updates • Offers quick subscribe capability to specific police district via mapping tool or address match • Greater integration across various databases, helps keep citizens safe & informed 25
- 26. GovDelivery API –Examples Medicines and Healthcare products Regulatory Agency, UK • Bulletins API • Ensure medicines and medical devices work • Effectively communicate accurate and timely information 26
- 27. GovDelivery API –Examples Pure Michigan -- Michigan’s Official Travel Site • Subscriber and Subscriber Topics call • Create and update subscribers • Assign subscribers to Fall Colors Updates • More flexibility in integrating to existing forms 27
- 28. GovDelivery API –Examples Bay Area Rapid Transit • Send bulletin call • Near real-time alerts • Services disruptions • Elevator issues • Email and SMS • Proactive communications for riders to increase/ maintain satisfaction 28
- 29. Questions? Richard Fong Technical Implementation Consultant richard.fong@govdelivery.com 29
- 30. Upcoming Event: DigitalGovernment & Communications Keynote Speaker: Peter Sims, author of Little Bets: How Breakthrough Idea Emerge from Small Discoveries Location: Grand Hyatt, 1000 H Street NW, Washington D.C. 20001 Date/Time: Tuesday, October 16, 2012, 7:30am – 12:30pm Cost: There is no charge for government employees, officials, and contractors – breakfast is included Register online at http://bit.ly/GovComms1016 30