The document provides guidance for a two-day workshop on using Facebook and Twitter strategically for NGOs. Day 1 focuses on Facebook strategies and includes sessions on why Facebook is useful for NGOs, setting up Facebook pages and custom tabs, and using Facebook analytics and best practices. Participants will have hands-on time to set up their own organization's Facebook page. Day 2 covers developing Facebook engagement strategies and introduces Twitter strategies, with hands-on time for participants to set up Twitter profiles and develop content plans for both platforms. The goal is for participants to learn how to effectively use Facebook and Twitter to support their organization's social media strategy plan.
This document provides information about a training module being developed for the Diocese of Trenton on using Facebook and Twitter. The purpose is to train youth ministers to better engage youth through social media. It includes a needs assessment which found current training was ineffective due to lack of social media knowledge. The desired performance is for trainees to be able to create and manage Facebook and Twitter accounts, make posts, use hashtags and privacy settings. The training module aims to bring all trainees to a minimum level of social media skills before a workshop focusing on its use in youth ministry.
This document discusses Melissa Sotto's learning preferences and experiences using social technologies in her class. At the beginning of class, her learning preference scores were highest for active, visual, and global learning. Through activities using social media like Twitter and WiseEarth, she realized the value of different learning styles and how to apply her preferences. She found iPads and microblogs most accommodated her active and visual learning, and enjoyed predicting, using, and evaluating new technologies.
The document outlines a campaign strategy that includes launching a website by March 23rd, promoting the campaign through assemblies starting March 26th using a PowerPoint, putting up posters around the school by March 22nd, launching a Facebook page by March 26th, and releasing a TV advert on YouTube by March 23rd. Key members are assigned responsibilities like Parnyan designing the website and poster, Zahra organizing the assembly promotion, Sara setting up the Facebook page, and George creating the TV advert. The goal is to inform students and track engagement through multiple channels by certain launch dates.
This document outlines a campaign strategy that includes creating a website, promoting through assemblies, posters, a Facebook page, and a TV advert. Key elements include:
1) The website, Facebook page, and TV advert must be completed by March 22nd to be included in other promotional materials.
2) Promotional activities will take place between March 26th-30th, including presentations in all school assemblies and posters around the school.
3) Individuals are assigned responsibilities like Parnyan designing the website and poster, Zahra organizing assembly promotions, and George creating the TV advert.
Com 427 Social Media for Communications #NewhouseSM4 Syllabus Fall 2013Dr. William J. Ward
This document provides information about a social media course titled "Social Media for Public Communicators" taught in the fall of 2013. It outlines the course details including instructors, times, location, description, objectives, required text and materials, assignments, grading scale, schedule, expectations, and policies regarding academic integrity, disabilities, and student work. The main goals of the course are for students to understand social media strategy and gain hands-on experience using various social media platforms for professional purposes in public communications.
E-Mediat Workshop 1 - Social Media and Networked NGOs (PowerPoint)madhavi2011
This document outlines a 3-day workshop on using social media and networking to support civil society goals. Day 2 focuses on creating a social media strategy plan. Participants will learn about setting SMART objectives, identifying target audiences, integrating social media into programs, and developing engagement strategies through conversation starters. They will work in pairs to apply these concepts and brainstorm ideas. Measurement and staffing needs will also be discussed to support implementation of social media plans. The goal is for participants to understand how to complete a social media strategy plan template.
Workshop 4 - Storytelling with digital video (PPT)madhavi2011
This two-day workshop teaches participants how to create effective digital storytelling and videos for NGOs. Day 1 focuses on storytelling frameworks, basic video shooting techniques using Flip cameras, and creating initial videos. Day 2 covers editing videos in Movie Maker, setting up YouTube accounts, and sharing/distributing videos online. The goal is for participants to leave with the skills to create and disseminate informative videos that further their organization's mission.
This document provides information about a training module being developed for the Diocese of Trenton on using Facebook and Twitter. The purpose is to train youth ministers to better engage youth through social media. It includes a needs assessment which found current training was ineffective due to lack of social media knowledge. The desired performance is for trainees to be able to create and manage Facebook and Twitter accounts, make posts, use hashtags and privacy settings. The training module aims to bring all trainees to a minimum level of social media skills before a workshop focusing on its use in youth ministry.
This document discusses Melissa Sotto's learning preferences and experiences using social technologies in her class. At the beginning of class, her learning preference scores were highest for active, visual, and global learning. Through activities using social media like Twitter and WiseEarth, she realized the value of different learning styles and how to apply her preferences. She found iPads and microblogs most accommodated her active and visual learning, and enjoyed predicting, using, and evaluating new technologies.
The document outlines a campaign strategy that includes launching a website by March 23rd, promoting the campaign through assemblies starting March 26th using a PowerPoint, putting up posters around the school by March 22nd, launching a Facebook page by March 26th, and releasing a TV advert on YouTube by March 23rd. Key members are assigned responsibilities like Parnyan designing the website and poster, Zahra organizing the assembly promotion, Sara setting up the Facebook page, and George creating the TV advert. The goal is to inform students and track engagement through multiple channels by certain launch dates.
This document outlines a campaign strategy that includes creating a website, promoting through assemblies, posters, a Facebook page, and a TV advert. Key elements include:
1) The website, Facebook page, and TV advert must be completed by March 22nd to be included in other promotional materials.
2) Promotional activities will take place between March 26th-30th, including presentations in all school assemblies and posters around the school.
3) Individuals are assigned responsibilities like Parnyan designing the website and poster, Zahra organizing assembly promotions, and George creating the TV advert.
Com 427 Social Media for Communications #NewhouseSM4 Syllabus Fall 2013Dr. William J. Ward
This document provides information about a social media course titled "Social Media for Public Communicators" taught in the fall of 2013. It outlines the course details including instructors, times, location, description, objectives, required text and materials, assignments, grading scale, schedule, expectations, and policies regarding academic integrity, disabilities, and student work. The main goals of the course are for students to understand social media strategy and gain hands-on experience using various social media platforms for professional purposes in public communications.
E-Mediat Workshop 1 - Social Media and Networked NGOs (PowerPoint)madhavi2011
This document outlines a 3-day workshop on using social media and networking to support civil society goals. Day 2 focuses on creating a social media strategy plan. Participants will learn about setting SMART objectives, identifying target audiences, integrating social media into programs, and developing engagement strategies through conversation starters. They will work in pairs to apply these concepts and brainstorm ideas. Measurement and staffing needs will also be discussed to support implementation of social media plans. The goal is for participants to understand how to complete a social media strategy plan template.
Workshop 4 - Storytelling with digital video (PPT)madhavi2011
This two-day workshop teaches participants how to create effective digital storytelling and videos for NGOs. Day 1 focuses on storytelling frameworks, basic video shooting techniques using Flip cameras, and creating initial videos. Day 2 covers editing videos in Movie Maker, setting up YouTube accounts, and sharing/distributing videos online. The goal is for participants to leave with the skills to create and disseminate informative videos that further their organization's mission.
This document discusses various types of erosion including water erosion, wind erosion, and glacial erosion. Water erosion is mentioned most frequently and involves the wearing down of rock and soil by the force of moving water. Wind erosion and glacial erosion are also covered as additional forces that shape the natural landscape over time through the transport and deposition of materials.
This document discusses various types of erosion including water erosion, wind erosion, and glacial erosion. Water erosion is mentioned most frequently and involves the wearing down of rock and soil by the force of moving water. Wind erosion and glacial erosion are also covered as additional forces that shape the natural landscape over time through abrasion and transportation of materials.
This document contains images of common landforms labeled A through FF without any descriptions or captions for each image. It provides visual examples of different types of landforms but no identifying or explanatory information about what each one depicts. The document seems to be a set of unlabeled stock images intended to illustrate physical features found on the surface of the earth.
This document discusses various types of erosion including water erosion, wind erosion, and glacial erosion. Water erosion is mentioned most frequently and involves the wearing down of rock and soil by the force of moving water. Wind erosion and glacial erosion are also covered as additional forces that shape the natural landscape over time through abrasion and transportation of materials.
Workshop 5 -Mobile Strategy, Digital Photography, and Learning Culmination (PPT)madhavi2011
This two-day workshop focused on mobile strategy, digital photography, and learning culmination for NGOs. Day 1 covered an introduction to mobile tactics and basics of digital photography. Participants learned how to capture photos and gain tips for mobile strategy. Day 2 was for sharing lessons learned, including a video assignment. Attendees discussed social media strategy plans and had their remaining questions addressed. They also shared a social media impact story. The goal overall was to help NGOs integrate mobile technologies and digital photography into their communication strategies.
3 Tips For Building An Entertainment Empire...OnlineErik Heiberg
Build your entertainment empire by using the same processes used by companies such as Disney and Mattel. These tips are easily adaptable to any type of entertainment product, no matter what the size. So when you begin your next content ideation session, keep these tips in mind and a galaxy far, far away may be closer than you think.
This document contains images of common landforms labeled A through FF without any descriptions or captions for the images. It provides visual examples of different types of landforms but no identifying or explanatory information about what each image depicts.
What I learned during my summer break at DisneyErik Heiberg
Branding is no easy task, but being thrown into the deep end to swim with the master marketing teams at The Walt Disney Company during my graduate summer internship was a marketing course in and of itself. The Disney brand permeates throughout the organization, and while it's hard for most companies to ingrain their brand ideal across all levels, three of my favorite brand lessons I learned during my summer break will certainly.
Decisão de Celso de Mello de manter Moreira FrancoMiguel Rosario
1. O documento trata de um mandado de segurança impetrado contra a nomeação de Wellington Moreira Franco para o cargo de Ministro de Estado Chefe da Secretaria-Geral da Presidência da República.
2. O impetrante alega que a nomeação teria como objetivo obstruir investigações da Operação Lava Jato, por meio da prerrogativa de foro conferida ao ministro perante o STF.
3. O Presidente da República negou os pedidos do impetrante e sustentou a legalidade do ato de nomeação.
Denúncia do PGR contra Renan, Sarney e JucáMiguel Rosario
O documento descreve um pedido de inquérito pelo Procurador Geral da República para investigar possíveis obstruções à Operação Lava Jato por parte de políticos. O pedido menciona conversas gravadas que indicam um plano de Senadores para dificultar investigações e acordos de delação premiada com o objetivo de proteger outros políticos.
A pesquisa ouviu 2.020 eleitores brasileiros entre 12 e 15 de fevereiro de 2017 sobre temas atuais. A amostra foi estratificada por sexo, idade, escolaridade, renda e região. A margem de erro é de 2% para resultados gerais e maior para análises regionais.
This document provides a trainer's guide for a workshop on social media and networked NGOs. The workshop is divided into three days. Day 1 provides an introduction to social media best practices for civil society. Day 2 focuses on creating a social media strategy plan. Day 3 involves coaching NGOs in small groups on their plans and training them on an online learning community. The guide includes learning goals, agendas, materials, and tips for trainers, such as assessing participants' current social media maturity and experience levels using a "crawl, walk, run, fly" framework. The overall goal is to help NGOs improve their social media practices incrementally through the workshops and coaching.
This document provides guidance for workshop trainers on facilitating discussions about using social media and building an online presence for NGOs and non-profits. It includes sample agendas, learning objectives, and exercises for two workshops - one on listening and privacy, the other on websites and blogging. Trainers are given tips on introducing key concepts like using Google alerts to monitor online conversations and setting up basic blogs to act as an organizational "home base" online.
This document provides guidance for workshop trainers on conducting workshops about social media and networking for NGOs. It includes an overview of the workshop topics, detailed agendas for each day of the workshops, learning objectives, and supplemental materials like templates, worksheets and online resources. Specifically, this section focuses on a workshop for listening and web presence, providing guidance on setting up social media listening tools, conducting keyword searches, setting up an RSS reader dashboard, best practices for effective listening workflows, and creating an organizational blog.
Social Media Training for Academic organizationsStephen Dill
The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
This document provides guidance and best practices for using social media to engage member communities. It outlines a 5-step process for developing a social media plan, including determining goals, understanding audiences, allocating resources, learning relevant tools, and implementing a plan. The document also includes case studies of social media initiatives by professional associations to recruit new members and promote conferences. Resources are shared that chapters can use to learn about social media platforms and strategies.
The document outlines goals, strategies, and tactics for a mastery journey in instructional design. It includes goals such as applying course topics to work, creating engaging trainings, enhancing literacy in media/technology, integrating film/music/gaming in training, developing an instructional design model, learning design tools/software, creating a final project, and finding a mentor. Strategies include reading books/articles, improving skills in software/tools, researching techniques, and joining online groups. The goals and strategies indicate a focus on gaining diverse skills and knowledge across instructional design topics.
This document discusses various types of erosion including water erosion, wind erosion, and glacial erosion. Water erosion is mentioned most frequently and involves the wearing down of rock and soil by the force of moving water. Wind erosion and glacial erosion are also covered as additional forces that shape the natural landscape over time through the transport and deposition of materials.
This document discusses various types of erosion including water erosion, wind erosion, and glacial erosion. Water erosion is mentioned most frequently and involves the wearing down of rock and soil by the force of moving water. Wind erosion and glacial erosion are also covered as additional forces that shape the natural landscape over time through abrasion and transportation of materials.
This document contains images of common landforms labeled A through FF without any descriptions or captions for each image. It provides visual examples of different types of landforms but no identifying or explanatory information about what each one depicts. The document seems to be a set of unlabeled stock images intended to illustrate physical features found on the surface of the earth.
This document discusses various types of erosion including water erosion, wind erosion, and glacial erosion. Water erosion is mentioned most frequently and involves the wearing down of rock and soil by the force of moving water. Wind erosion and glacial erosion are also covered as additional forces that shape the natural landscape over time through abrasion and transportation of materials.
Workshop 5 -Mobile Strategy, Digital Photography, and Learning Culmination (PPT)madhavi2011
This two-day workshop focused on mobile strategy, digital photography, and learning culmination for NGOs. Day 1 covered an introduction to mobile tactics and basics of digital photography. Participants learned how to capture photos and gain tips for mobile strategy. Day 2 was for sharing lessons learned, including a video assignment. Attendees discussed social media strategy plans and had their remaining questions addressed. They also shared a social media impact story. The goal overall was to help NGOs integrate mobile technologies and digital photography into their communication strategies.
3 Tips For Building An Entertainment Empire...OnlineErik Heiberg
Build your entertainment empire by using the same processes used by companies such as Disney and Mattel. These tips are easily adaptable to any type of entertainment product, no matter what the size. So when you begin your next content ideation session, keep these tips in mind and a galaxy far, far away may be closer than you think.
This document contains images of common landforms labeled A through FF without any descriptions or captions for the images. It provides visual examples of different types of landforms but no identifying or explanatory information about what each image depicts.
What I learned during my summer break at DisneyErik Heiberg
Branding is no easy task, but being thrown into the deep end to swim with the master marketing teams at The Walt Disney Company during my graduate summer internship was a marketing course in and of itself. The Disney brand permeates throughout the organization, and while it's hard for most companies to ingrain their brand ideal across all levels, three of my favorite brand lessons I learned during my summer break will certainly.
Decisão de Celso de Mello de manter Moreira FrancoMiguel Rosario
1. O documento trata de um mandado de segurança impetrado contra a nomeação de Wellington Moreira Franco para o cargo de Ministro de Estado Chefe da Secretaria-Geral da Presidência da República.
2. O impetrante alega que a nomeação teria como objetivo obstruir investigações da Operação Lava Jato, por meio da prerrogativa de foro conferida ao ministro perante o STF.
3. O Presidente da República negou os pedidos do impetrante e sustentou a legalidade do ato de nomeação.
Denúncia do PGR contra Renan, Sarney e JucáMiguel Rosario
O documento descreve um pedido de inquérito pelo Procurador Geral da República para investigar possíveis obstruções à Operação Lava Jato por parte de políticos. O pedido menciona conversas gravadas que indicam um plano de Senadores para dificultar investigações e acordos de delação premiada com o objetivo de proteger outros políticos.
A pesquisa ouviu 2.020 eleitores brasileiros entre 12 e 15 de fevereiro de 2017 sobre temas atuais. A amostra foi estratificada por sexo, idade, escolaridade, renda e região. A margem de erro é de 2% para resultados gerais e maior para análises regionais.
This document provides a trainer's guide for a workshop on social media and networked NGOs. The workshop is divided into three days. Day 1 provides an introduction to social media best practices for civil society. Day 2 focuses on creating a social media strategy plan. Day 3 involves coaching NGOs in small groups on their plans and training them on an online learning community. The guide includes learning goals, agendas, materials, and tips for trainers, such as assessing participants' current social media maturity and experience levels using a "crawl, walk, run, fly" framework. The overall goal is to help NGOs improve their social media practices incrementally through the workshops and coaching.
This document provides guidance for workshop trainers on facilitating discussions about using social media and building an online presence for NGOs and non-profits. It includes sample agendas, learning objectives, and exercises for two workshops - one on listening and privacy, the other on websites and blogging. Trainers are given tips on introducing key concepts like using Google alerts to monitor online conversations and setting up basic blogs to act as an organizational "home base" online.
This document provides guidance for workshop trainers on conducting workshops about social media and networking for NGOs. It includes an overview of the workshop topics, detailed agendas for each day of the workshops, learning objectives, and supplemental materials like templates, worksheets and online resources. Specifically, this section focuses on a workshop for listening and web presence, providing guidance on setting up social media listening tools, conducting keyword searches, setting up an RSS reader dashboard, best practices for effective listening workflows, and creating an organizational blog.
Social Media Training for Academic organizationsStephen Dill
The document discusses the need for social media training for various groups. It argues that as social media becomes more influential, graduating students, faculty, and staff at academic institutions will benefit from understanding how to use social media to promote themselves and their work. It provides an overview of courses offered by SRD Interactive to provide social media training, including introductory lectures, extended introductions, and half-day or full-day boot camps. These courses aim to help participants develop social media strategies and skills to represent their college or organization online.
Social Media Training for Corporate organizationsStephen Dill
The document discusses the need for social media training for organizations. It argues that with the rise of social media, employees, especially those in leadership and client-facing roles, need to be comfortable using social media to engage with customers and stakeholders. The author, Stephen Dill, provides social media training through his company, SRD Interactive. He offers introductory lectures, extended classes, and bootcamps to help organizations and individuals develop social media strategies and learn how to use key tools. The goal is to help clients immediately apply lessons to benefit their organization rather than having to learn skills over time.
This document provides guidance and best practices for using social media to engage member communities. It outlines a 5-step process for developing a social media plan, including determining goals, understanding audiences, allocating resources, learning relevant tools, and implementing a plan. The document also includes case studies of social media initiatives by professional associations to recruit new members and promote conferences. Resources are shared that chapters can use to learn about social media platforms and strategies.
The document outlines goals, strategies, and tactics for a mastery journey in instructional design. It includes goals such as applying course topics to work, creating engaging trainings, enhancing literacy in media/technology, integrating film/music/gaming in training, developing an instructional design model, learning design tools/software, creating a final project, and finding a mentor. Strategies include reading books/articles, improving skills in software/tools, researching techniques, and joining online groups. The goals and strategies indicate a focus on gaining diverse skills and knowledge across instructional design topics.
The document outlines goals and strategies for a mastery journey in instructional design. It includes goals related to developing skills in areas like media integration, learning management systems, and assessment techniques. Strategies include reading books and research articles, improving skills through online courses, and joining professional groups. The overall goal is to combine knowledge and skills into a final capstone project demonstrating mastery of instructional design. Potential mentors are also listed who could provide guidance, with attributes like experience, commitment, and a willingness to share both successes and failures.
The document outlines an agenda for a workshop on becoming a networked NGO, including introducing the concept of a networked nonprofit, mapping networks using social media, developing a social media strategy and policy, and designing action learning projects. Participants will learn practical tips for using social media effectively through presentations, exercises, and peer sharing to help strengthen their communications strategies and networks. The goal is for NGOs to implement small social media pilots and share learning to better leverage relationships and amplify impact.
This document outlines an intermediate training program for arts nonprofits to develop social media strategies. The program will take place over 6 months and includes 5 webinars, 3 in-person sessions, 5 coaching calls, and approximately 6 hours per month of homework. Participants will develop a written social media strategy plan and present it at a culminating workshop in October. They will complete a social media audit, benchmark their current efforts, and develop strategies and tools for each platform. Coaching sessions will help participants fill out sections of the strategy template and apply learnings. The goal is for participants to leave with a comprehensive social media plan and $10,000 grant to implement it.
Social Media Event Hosting Guide: TechSoup and NetSquaredNetSquared
This guide is designed to help partners, organizations and individuals host Social Media related events that seek to mobilize network participation and engagement through the use of…you guessed it, Social Media!
Inside this guide you’ll find pre-packaged community resources, conversation starters, and suggested activities meant to frame, inspire, and facilitate a number of social media driven engagement, on and offline.
Learning program design of vet4ei inclusion projectFundación Esplai
This training curriculum was developed for trainers of e-facilitators to teach them skills for their daily work promoting digital competences. The curriculum contains 10 modules covering various technical and pedagogical skills. It was tested through e-learning trainings. Module 1 focuses on building a network culture and introduces key concepts of networking. The units guide students to participate in online discussions and reflect on their experience with networks. The training aims to help students develop skills for collaborative work and managing networking tools.
The document summarizes a pilot program called WeLearn that used social media and social learning principles to provide continuing professional development for public health nurses. The 6-week pilot had 62 participants and aimed to develop skills in using social media for work, sharing work, and celebrating work. Participants completed modules on Twitter, blogs, and social media tools. Evaluation found enhanced knowledge, applications of learning to practice, and potential for WeLearn to support revalidation through social media-based learning networks. Areas for improvement included reducing daily task times and increasing flexibility. The pilot demonstrated how social media can facilitate professional development and connections beyond the pilot participants.
The National Wildlife Federation is developing a social media strategy to support its mission and objectives. It aims to reach targeted audiences and support its internet strategy through social media tactics like listening, engaging, sharing stories, generating buzz, and using social networks. Key metrics like mentions and followers will be used to track objectives over time. The strategy involves first implementing a small pilot project, tracking its implementation, and determining success before fully launching the social media program.
This document describes a learning module on building a network culture. The module is aimed at professionals with experience as e-facilitators and consists of 5 units delivered over 4 weeks. The units cover introductions to networking concepts, elements of online networks, Web 2.0 tools, and analyzing network examples. Students are evaluated through tasks, discussions, and a final exam. The goal is to help students develop skills in collaborative technologies and applying networks in social organizations.
This document describes a learning module on building a network culture. The module is aimed at professionals with experience as e-facilitators and consists of 5 units delivered over 4 weeks. The units cover introductions to networking concepts, elements of online networks, Web 2.0 tools, and analyzing network examples. Students are evaluated through tasks, discussions, and a final exam. The goal is to help students develop skills in collaborative technologies and applying networks in social organizations.
1. The document discusses how social media can be used to engage with conferences and digital badges. It notes that 73% of online adults use social networking and the growth in faculty using social media in teaching.
2. The author outlines how social media provides quick access to tools and breaks down virtual walls by bringing the outside in and taking discussions outside of class.
3. Advice is given on setting goals for using social media before, during, and after a conference to develop your online presence, build your network, and continue conversations after sessions.
This document outlines the agenda and assignments for an educational webinar on applying social media. It includes 4 projects for candidates to complete: 1) Designing and implementing a professional development module on using social media for instruction; 2) Creating a personal social media plan and reflection; 3) Designing a public service campaign to promote digital citizenship; and 4) Researching and developing an acceptable use policy for social media. The projects are designed to help candidates learn how to incorporate social media into teaching and learning, while ensuring its safe, legal and ethical use. The document provides due dates between December 6-20 for submitting the completed assignments.
This document outlines the syllabus for a social media course titled "Social Media for Communicators" taught in spring 2014. The course will be held on Mondays and Wednesdays from 2:15-3:35 pm in Newhouse 1 Room 102. Students will learn about using social media professionally through hands-on assignments and a final team presentation. Topics include the history of social media, professional social media engagement, content creation and strategy. Assessment is based on in-class and online participation, attending events, weekly assignments, and a final team presentation.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
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1. TRAINER’S GUIDE: WORKSHOP 3
Strategic Social Network Use for
NGOs: Facebook & Twitter
Based on workshops,
blog posts, and other
material created by
Beth Kanter
http://www.bethkanter.org
1|Page
2. Table of Contents
Overview: E-Mediat Workshops ................................................................................................................... 3
Participant Agenda ........................................................................................................................................ 5
Day 1: Facebook Strategies for NGOs ..................................................................................................... 5
Day 2: Facebook Engagement & Twitter Strategies for NGOs................................................................. 6
Detailed Trainer‟s Outline & Worksheets ...................................................................................................... 7
Day 1: Facebook Strategies for NGOs ..................................................................................................... 7
Day 2: Facebook Engagement & Twitter Strategies for NGOs............................................................... 13
Appendix ..................................................................................................................................................... 20
Facebook Content Management Worksheet .......................................................................................... 20
2|Page
3. Overview: E-Mediat Workshops
Workshop Description
Workshop 1: Social Media & Networked Day 1 is an overview of social media and examples.
NGOs Overview and Strategic Planning Day 2 provides a framework for creating a social
Day 1: Introduction to social media for civil media strategy plan. Day 3 is focused on coaching
society and networked NGOs: Principles of NGOs on their plans in addition to training on the
best practices in social media Online Learning Community.
Day 2: Creating your social media strategy plan
Day 3: Coaching in small groups and one-on-one
for NGOs and CSOs: Training on how to use
OLC
Workshop 2: Listening and Web Presence Day 1 shares techniques and tools for scanning and
Day 1: Listening, security, and privacy listening on social media channels, including how to
Day 2: Strategic internet presence: Blogs set up and use a simple listening dashboard. Day 2
and/or websites focuses on how to improve an existing web presence
and/or setting up a blog, so they serve as an online
home base for the NGO and links to the social media
strategy plan.
Workshop 3: Social Networks In workshop 3, participants will learn how to use
Day 1: Using Facebook strategically for NGOs Facebook and/or Twitter and link to their social
Day 2: Using Twitter strategically for NGOs media strategy plan. If Twitter is not relevant for the
participants, the Facebook workshop can be
delivered in two days – with hands-on time and
shoulder-to-shoulder learning.
Workshop 4: Storytelling with Digital Video This hands-on workshop will teach participants how
Day 1: How to use simple video tools to support to use storytelling principles to create compelling
your social media strategy plan (Part I) videos that can be part of a content strategy for a
Day 2: How to use simple video tools to support blog, website, or Facebook. Participants will learn
your social media strategy plan (Part I) how to use simple video tools including FLIP camera,
editing software, and YouTube.
Workshop 5: Mobile Strategy Workshop 5 will provide an overview to mobile tools
Day 1: An overview of text messaging campaign and the mobile generation. As the last workshop,
and the mobile generation participants will have the opportunity to showcase
Day 2: Sharing social media strategy plans and their social media strategy plans and share what they
learning have learned.
3|Page
4. For each Workshop Day, the Trainer’s Guide will include:
1. Participant Agenda: This one page handout is a simple version of the agenda which includes times
and session titles. This document can easily be printed and distributed to participants.
2. Trainer’s Agenda/Outline: This section will be a detailed version of the participant agenda and
include learning goals, times/titles, and the following detailed information:
- Learning goals
- Content to share
- Timing
- Instructions for the trainer on how to facilitate a discussion or lead an exercise
- Description of materials, such as checklists, PowerPoint decks, or additional resources
3. Workshop Materials:
- PowerPoint Deck: The entire workshop will be in one PowerPoint deck. Additional detailed notes
about what to say and points to cover will be included in the notes section of the slide. You should
print a notes version of the PowerPoint, which will include talking points and additional
instructions for your presentations.
- Templates & Worksheets (If word document, this will follow the trainer‟s outline)
- Online Resources (http://emediat.wikispaces.com/Tool+Box) and the Online Learning
Community (OLC)
4|Page
5. Participant Agenda
Day 1: Facebook Strategies for NGOs
Learning Objectives
To learn how to use Facebook effectively to support NGO‟s social media strategy plan
To learn how to use Facebook tools and applications to achieve results
Schedule
9:00 – 9:30 Introduction, agenda review and icebreaker
9:30 – 10:00 Why Facebook?
10:00 – 11:00 Facebook features: Page or group?
11:00 – 11:15 Break
11:15 – 12:30 Facebook features: Nuts and bolts
12:30 – 1:30 Lunch
1:30 – 3:00 Hands-on time: Set up Facebook pages and custom landing tabs
3:00 – 3:15 Break
3:15 – 4:30 Facebook best practices: Metrics & benchmarking
4:30 – 5:00 Reflection exercise
5|Page
6. Day 2:Facebook Engagement &Twitter Strategies for NGOs
Learning Objectives
To learn Facebook engagement strategy
To learn to use Twitter effectively to support NGO‟s social media strategy plan
To learn how to use Twitter best practices to achieve results
Schedule
9:00 – 9:30 Reflections and agenda review
9:30 – 10:30 Facebook engagement strategy
10:30 – 10:45 Break
10:45 – 12:00 Hands-on time: Developing content and engagement plans
12:00 – 1:00 Lunch
1:00 – 2:30 Introduction to Twitter
2:30 – 3:00 Hands-on time: Setting up Twitter profiles
3:00 – 3:15 Break
3:15 – 4:00 Twitter best practices
4:00 – 4:30: Small group work: Developing content and engagement plans
4:30 – 5:00 Reflection and closing
6|Page
7. Detailed Trainer‟s Outline & Worksheets
Day 1: Facebook Strategies for NGOs
Learning Objectives
To learn how to use Facebook effectively to support NGO‟s social media strategy plan
To learn how to use Facebook tools and applications to achieve results
9:00-9:30Introduction, agenda review and icebreaker
1) Provide introduction and give an overview of the program
Introductions
Review of Workshop 3 agenda
2) Exchange ideas through share pairs
Ask participants to find partners in the room and answer the following question below.
Remember, when you raise your hand, participants should stop interacting.
What is one thing you already know or want to learn about Facebook for your NGO?
9:15-9:45Why Facebook?
Facebook provides a great platform for organizations to promote their brand, raise
money, increase visibility, organize campaigns and have conversations with their
communities and networks.
You can engage more people through Facebook than your websites and blogs.
There are more than 10,000 Facebook pages for nonprofits. You can browse all
nonprofits pages at: http://www.facebook.com/pages/browser.php.
SMART Intent for your Facebook Page: The participants have a huge advantage
because they have already done the hard work of figuring out their communications
strategy, audience, and message discipline in Workshop 1. Next step is to identify some
SMART social objectives that support these and align to their communications strategy.
o SMART social objectives can come in three types: results, tactics, and capacity.
o The process begins with identifying intent for your social channel. Next, make it
specific by adding quantifiable measurements: numbers, percentages,
increases/decreases and dates. Some nonprofits find it hard to do this because it
requires taking a step back and pausing. Also, there may be a feeling that one is
getting “graded” if they don‟t make the deadline or hit the target number. SMART
7|Page
8. objectives can be revised along the way. A couple of generic examples are included
in the slides.
o Include a screen capture your E-Mediat Facebook page and discuss your intention
and process for making it SMART.
10:00-11:00Facebook features: Page or Group?
1) Advantages of Pages
Pages and Groups have URLs, but Pages‟ URLs are more search-engine friendly and
better for branding because they show the name of your Page, i.e. the name of your
organization, campaign or issues.
You can send updates to all Fans, no matter how many you have. With Groups,
messages can be sent only to as many as 5,000 members.
You can reach Fans with updates, whereas Group messages go to the Inbox with all
other Facebook notifications
You can display your logo or visual identity much more prominently on a Page.
You can add ready-made applications to a page or develop your own. Groups have some
applications but you can‟t add more.
Pages can help you create targeted ads using the demographic information of your fans.
Pages‟ connection with Insights (Facebook metric tool which will be discussed later in
workshop) allows you to access analytical information about page views, etc so that you
can optimize your Page‟s effectiveness.
Pages allow you to restrict access based on age, country and other criteria. You can also
publish or unpublish your Page.
2) Advantages of Groups
Groups give you the option of controlling who can or can‟t view content or even whether
the Group is visible to Facebook members at all.
Messages to Group members go directly to their Inbox while Pages messages to Fans go
to Updates.
Users are more familiar with Groups and the link to create them is much easier to find.
They are also easier to browse
3) Converting your Group to Page
Create Facebook Page
Note both your Group and Page URLs
Go to http://www.facebook.com/help/contact_generic.php
Enter your group URL and your Page URL
Typically, the conversion will be complete in 4-8 hours
4) Resources
http://www.facebook.com/nonprofits
http://www.thegogglesdonothing.com/archives/2008/01/facebook_groups_vs_pages.shtm
l
8|Page
9. 11:00-11:15 Break
11:15-12:30Facebook features: Nuts & bolts
1) Administrators (“Admins”)
These individuals control the membership and content of a group. Admins can edit the group
description and settings. They can add more admins to a group. Any admin can also remove or
ban current members and other admins.
After creating a group, you will automatically be listed as an admin and see the "Edit
Group" link on the right side of the group page.
Any group member or admin can make posts in a group using the options at the top of
the group. When a post is made, members are notified on Facebook and by email, and
they can respond with comments. Members can change their notification settings, but
they will always see new posts when they visit the group. Group admins can‟t send
private messages to all members of a group. The best way to reach all members at once
and start a discussion is to make a post in the group.
Only current admins can add more admins to a group. To add an admin, follow these
steps below:
o Add or approve the potential new admin as a member of the group
o On the right side of the group, click "Edit Group”
o Select the Members tab on the left
o Find a member by entering a name in the search box
o Click "Make Admin" under the name of the member you wish to add as admin
Keep in mind that admins can remove members or admins, add new admins, and edit the
group description and settings. You should only add a member as an admin if you
already know and trust them.
2) Wall
The Facebook wall is a space on each profile page that allows fans/group members to post
messages for others to see while displaying the time and date the message was written. Wall
posts will show up in the individual‟s News Feed.
3) Status updates
Facebook has a feature called "status updates" (also referred to simply as "status") which allows
users to post messages for all fans/members to read. These updates appear on the Wall. In turn,
fans/friends can respond with their own comments and can also press the "Like" button to show
that they enjoyed reading it.
4) Notifications
These are the more important activities, for example, someone sharing a link on the user's wall or
commenting on a post the user previously commented on. Notifications briefly appear for a few
seconds in the bottom left as a popup message (if the user is online), and a red counter is
updated on the toolbar at the top, thus allowing the user to keep track of all the most recent
notifications.
9|Page
10. 5) Events
Facebook events are a way to let fans/members know about upcoming events in their community
and to organize social gatherings. Events require an event name, network, host name, event
type, start time, location, and a guest list of friends invited. Events can be public or private.
Private events cannot be found in searches and are by invitation only.
6) Comments
To comment on something:
Click the "Comment" link under the post or in the white box that says "Write a comment..." if it
displays.
Type your comment.
Press enter or return to publish it.
7) Polls
To poll a group:
At the top of the group, select "Question".
Enter your question.
Add poll options if you wish.
Click "Ask Question" to share it with the group. Only group members can answer questions or
vote on polls that appear in a group.
8) Applications
Facebook allows Page/Group Admins to add several apps for sharing photos, linking Flickr and
Twitter with Facebook and conducting discussions. To add apps to your page:
On you „Profile‟ page click „Edit‟ in the „About‟ segment
You can edit your settings, basic information and profile picture on this page
„Resources‟ on the page allow you to send „Updates‟, link your Facebook to Twitter and use
other social plugins
„Apps‟ allow you to edit photo and video settings and add Flickr to Facebook.
12:30-1:30Lunch
1:30-3:00 Hands-On Time: Set up Facebook pages and custom landing tabs
You can use the following link to get the participants started:
http://www.facebook.com/pages/create.php
Participants will work on setting up their organization‟s Facebook Page and creating custom
landing tabs.
Use Pagemodo or any other app that your in-country social media advisor knows how to use well.
Participants will need to have visuals, logos, or photos available to create the custom tab.
They should also think through page objectives, value at a glance and a call to action. You may
want to create a couple of examples for them ahead of time.
10 | P a g e
11. Resources: Custom tabs can be created with free apps
o Tunisia team used: http://www.socialshaker.com/
o The easiest free application to use is: http://www.pagemodo.com/
Finding and Favoriting Similar pages
o Have participants spend time searching on Facebook.
o They can use social mention and focus it on Facebook to identify and favorite similar
pages. In advance of the workshop, you can favorite a lot of pages for your E-Mediat
page.
3:00-3:15Break
3:15-4:30 Facebook best practices: Metrics & benchmarking
Note: Best Practice information and links to resource posts with lots of tips can be found at
http://www.bethkanter.org/facebook-smartly/this post would be good pre-read to send to
participants or post on OLC
Measurement
It is important to think about your measurement approach from the beginning. If you‟ve set
measurable objectives, it will be a matter of collecting data. For the most part, you will be
counting how many comments per post or the number of fans. There are two free tools to use:
export.ly and the Facebook analytics program called Insights.
Post Feedback
You‟ll find this data under “Interactions” in your Page Overview section. It measures the number
of “Likes” and comments made on the posts in your News Feed. What to do with this
data: Really, you‟re looking for the percent increase month-over-month here. If engagement and
two-way feedback are among your goals, this is a key statistic to track. What‟s more, don‟t forget
to check out the number of “Likes” and “Comments” throughout the month. Where were your
spikes? Did they occur where you wanted them to occur? Did the number of “Likes” and
comments on a certain post surprise you?
Monthly Active Users
This metric represents the number of folks who have interacted with (Liked or commented) or
viewed (don‟t have to be fans) your page or its posts. What to do with this data: First, look at
the percentage growth or decline month-over-month–that should give you a good indication of
how many people are visiting and interacting with your page compared to the last couple months.
Then, look at the number against the “Lifetime Likes” number directly to the left–how does it stack
up? Remember, the Monthly Active Users number doesn‟t just reflect fans–it also picks up non-
fans. So, again, if one of your goals is engagement, this comparison is a good one to grab–and it
should be a pretty high ratio.
11 | P a g e
12. Page Views
This number represents the total hits to your Facebook page–and it includes fans and non-fans
(including those who aren‟t logged it to Facebook). You can find it in the Users tab under
“Activity.” What to do with this data: Here‟s where you can really see what days of the week
people are hitting you page and how the spikes correspond with your content. It might make
sense to overlay this chart with the days you post. It is also a great way to determine which posts
might be encouraging fans to click on your actual page (remember, this isn‟t about News Feed
views–it‟s about actual Facebook page views).
Weekly Metrics Monitoring
Set aside an hour a week in order to learn from your data and reflect on how to improve. Mom‟s
Rising does something called “Joyful Funeral” because they understand that not everything is
going to be successful. By reviewing their metrics, they know what isn‟t working and give
themselves permission to stop doing it. They also have a “Metrics Monday” where everyone
looks at their metrics and comes to a meeting to discuss how to improve. Consider showing the
video of their talking about the process: http://www.youtube.com/watch?v=-Vo4M4u5Boc.
4:30-5:00Reflection exercise
Do a series of “Share Pairs” where people ask and answer these questions:
o What did you learn today?
o What is still isn‟t clear?
o What do you need to move forward?
o What is the most important thing you want to learn tomorrow?
Then gather in a circle, and have everyone share one word about how they are feeling and why.
12 | P a g e
13. Day 2: Facebook Engagement &Twitter Strategies for NGOs
Learning Objectives
To learn Facebook engagement strategy
To learn to use Twitter effectively to support NGO‟s social media strategy plan
To learn how to use Twitter best practices to achieve results
9:00-9:30 Reflections and agenda review
Discuss overnight reflections about Facebook features
Review agenda for the day: Facebook engagement and Twitter strategies
1) Overnight reflection: As participants arrive at the training, give them a sticky note and ask them
to write down the answer to this question: What was your takeaway from yesterday?
Ask people who are interested in sharing their thoughts with the group to share
Summarize the key points
Address any concerns
2) Share pairs: Do a series of share pairs. Ask people to find a partner in the room and share the
answers to the question below. Use a bell or “raise your hand” and be quiet technique.
What is one thing you already know or want to learn about Twitter?
9:30-10:30 Strategic online presence
1) Ladder of love: Scaffolding by depth of relationship is a familiar framework for many nonprofits –
whether it is donors or activists, everyone has tactics that move people up the “Ladder of
Engagement.” This is how it plays out on Facebook: you want to get people from passive
attention to “loving” your Facebook page so they will tell other people about your work. The
example in the PowerPoint deck is the Minneapolis Museum of Art but please feel free to localize
the example.
2) Get attention, engage, convert to action, and fall in love: Slides in the PowerPoint showcase
different tactics to get people to the next level on the “Ladder of Love.” Localized examples are
included.
13 | P a g e
14. 3) How to get attention
Custom Landing Tab
Cross Promote Through All Channels
Text and Print
Facebook Ads
4) Resources
Custom Landing Pages
http://www.bethkanter.org/facebook-tab/
15 Creative Ways To Get Your Facebook Attention
http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
Facebook Ad Case Study
http://www.epolitics.com/2011/06/22/case-study-how-facebook-ads-defeated-a-florida-ballot-
initiative/
Facebook Ads Tips
http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
5) Engagement
The big mistake that many organizations make is that they don‟t pay attention after
people click the “like” button. What you want to do is grow an army of “super fans,” or
brand ambassadors who will spread your brand and messages across Facebook and to
their neighbors. To bring your fans higher up on the ladder of love – to loyalty, leadership,
and evangelism – takes consistent engagement and relationship building.
The secret to success is to engage people by posting good questions.
“ABC: Always Be Commenting” on your Facebook page. You need to comment quickly,
often, and respond to everyone. And, remember, you don‟t have to live on Facebook for
this to be effective. Another tip is to repeat the proven stuff. Not all your fans will read
everything you post and if you are tracking per post interaction, you‟ll have a sense of
what resonates. Simply repeat it.
Finally, research shows that posting shorter posts, posts with photos and after hours also
works to drive up engagement. It is also important NOT to automate your posting
because this gets in the way of interaction because Facebook‟s algorithm, Edgerank,
tends to hide automated posts from the newsfeed.
6) Content to Serve
Start with an inventory of your content – things that you already have on your website,
etc. Then figure out what your outside sources are. You need to have a mix of content
that you create and content that you find from other people. This is where the listening
skills will be very useful.
Make sure participants recognize the range of content they can post to their Facebook
page. Refer to Facebook Content Management worksheet for details.
Resources
o http://www.bethkanter.org/facebook-smartly/
o https://spreadsheets.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dGhDM2Fk
WDBsRWswODh0WHJxcFFfRXc&authkey=CISFj78K&hl=en_US#gid=0
14 | P a g e
15. 10:30-10:45 Break
10:45-12:00 Hands-on time: Developing content & engagement plans
Spend this time brainstorming content to post onto Facebook. Once comfortable, participants can
begin uploading content. These can be posts from their website/blog, photos from their program,
status updates, etc. They should also start to use the “Like” feature. Use this as an opportunity to help
participants get their Facebook page really filled up!
The following points will help participants develop their content engagement plans. Review the
following points before participants begin developing content.
Create a Voice
One of the most important things a non-profit should do is create a distinct voice. Content needs
to have a human voice, not sound like it‟s from a marketing department.
Program Your Page
Organizations have to determine what the right amount of posts are, but definitely plan to post
regularly so fans/members know what to expect and look forward to coming back for the latest
content.
Create Exclusive Content and Programs
This example is rather self-explanatory. Launching new content on Facebook first helps boost
engagement on your page, and gives fans a sense of preferential treatment. Your fans have
“raised their hand” to say they support your cause, so you should reward them with exclusive
content.
Push and Pull
Yes, you‟re sending out messages and content to your fans, but your goal is also to “pull”
responses back from them. Why? Most importantly because that‟s what Facebook is all about,
two way dialogue. Also, boosting engagement on your posts helps your non-profit‟s EdgeRank,
aka how prominently your content shows up in the Facebook Newsfeed. So start asking
questions, post polls, and ask for feedback from your fans.
Engage Other Groups and Organizations
Do you have a celebrity or well-known individual on your board of directors? Ask them to engage
with your page or post content. Do you partner with other non-profits? Set up a plan to engage
on each other‟s pages so you can share audiences. The key here is to think about your network
and how you can utilize it to help spread the word.
Know Your Supporters
This point ties into number one on the list. Know your supporters and their expectations. Ask for
feedback. Have supporters shape your content strategy. The closer you are to your supporters,
the better success you will see on Facebook.
15 | P a g e
16. 12:00-1:00 Lunch
1:00-2:30Introduction to Twitter
1) Icebreaker to introduce Twitter: Show Twitter page on screen and explain it as a social network
to keep people connected by using short messages not exceeding 140 characters.
Demonstrate how it works by typing in this tweet: #emediat Today we learn how to tweet!
Explain what a hashtag is – a way to create a group conversation about a particular topic.
Depending whether you‟ve introduced participants to Twitter, you may need to do a basic
demo using your E-Mediat program account as the example:
http://twitter.com/#!/EMediatLB/status/96879291702317056
2) Identifying SMART Objectives for Twitter: It is important to have a clear intent and SMART
objectives for Twitter. Include your E-Mediat Twitter stream as an example and identify an NGO
in your country to use as an example, ideally an organization that is in the E-Mediat project.
Twitter objectives can include the following:
Keep current supporters engaged
Inspire conversation to support communications goal
Create buzz around an offline event before, during, and after
Get new ideas and feedback on programs and services
Program support to clients
Drive traffic to website or blog
Recruit volunteers
Coordinate meetings with officials and policy leaders
Identify Influencers like journalists using Twitter and encourage them to use you as a
source
Identify and build relationships with allies & supporters
Tweet key points about your issue
Decide who will tweet
3) Tips and Tricks to Make Twitter Efficient:
Share: Share photos and behind the scenes info about developments in your field in your
country. Even better, give a glimpse of developing projects and upcoming events.
Remember, users come to Twitter to get and share the latest, so give it to them!
Listen: Regularly monitor the comments about your organization by following
individual/institutions associated with your cause and searching conversations by using
relevant hashtags. Also, monitor comments about social media in your country or any
other relevant information.
Ask: Ask questions of your followers to glean valuable insights and show that you are
listening, especially across field teams. You are also encouraged to “speak” directly to
other users by using their twitter handles. For example, you can appreciate
program/achievements of other organizations working on similar causes in your country
or globally.
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17. Respond: Respond to compliments and feedback in real time. This helps keep your
momentum going!
Follow: Follow other individual/organizations engaged with your cause in your
country/globally.
Demonstrate wider leadership and know-how. Reference articles and links about the
bigger picture as it relates to issues that interest your organization
Champion your stakeholders. Retweet and reply publicly to great tweets posted by your
followers.
Establish the right voice: Twitter users tend to prefer a direct, genuine, and of course, a
likable tone from your organization. Consider having one person designated to tweet in
order to develop this “voice.”
Use hashtags: It is imperative that you use hashtags in order for your tweets to become
displayed to a wider audience through searches. Use directly related and other relevant
hashtags
Trends: You can follow Twitter trends in your country or globally and participate in
relevant conversations
4) Resources
http://beth.typepad.com/beths_blog/2008/05/my-twitter-on-p.html
http://bethkanter.wikispaces.com/twitter_primer
http://manuals.makeuseof.com.s3.amazonaws.com/twitter-guide.pdf
2:30-3:00Twitter Best Practices
What You need to know about Twitter
Mentions: Once you've signed up and chosen a Twitter username, you and others can mention
an account in your Tweets by preceding it with the @ symbol
Message: If you want to privately Tweet to a particular user who's already following you, start
your Tweet with DM or D to direct-message them
Twitter Lists: create lists to organize the people you‟re following on Twitter or find new people.
Lists offer a way for you to bunch together other users on Twitter into groups so that you can get
an overview of what they‟re up to. You have the option of keeping these Lists private/public
TweetDeck: TweetDeck is your personal real-time browser, connecting you with your contacts
across Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. TweetDeck can be
downloaded at http://www.tweetdeck.com/desktop/ and simplifies tweeting directly from the
desktop with options to tweets from multiple profiles at the same time. You can use this once
you‟re comfortable with Twitter.
Twitter Followers: How to increase your Twitter followers
Initiate conversations with individuals who are experts in your field
Tweet relevant valuable non organization centric information
Network weave – follow groups and organizations involved in related fields
Promote your twitter account on other properties (web, cards, etc.)
Use hashtags frequently
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18. Types of tweets:
a. Retweet your followers
b. Share a link to news relevant to your field with a question
c. Share a link to news relevant to your field with a summary of best point
d. Inspirational quote
e. Something funny
f. Ask questions
g. Introduce people in your network
h. Ask an industry expert a question or retweet
i. Find an influencer in your network and be nice to them
Resources: The Hashtag for Advocacy Example
http://beth.typepad.com/beths_blog/2009/08/what-are-the-most-effective-ways-
nonprofitsfoundations-can-use-twitter-hashtags.html
3:00-3:15 Break
3:15-4:30Hands on time: Setting up Twitter profiles
Set up your Twitter Profile: Many organizations don‟t think through their profile and leave it
empty. It is important to have a branded, completely filled out profile.Use this time to help
organizations set up their own twitter accounts and profiles.
Basics of Twitter Profile: Your Twitter profile includes the following:
Location: Under the “Account” tab within the “Settings” area, enter your real name, city
and state. This way, people will be more likely to find you.
One line bio: Write a bio that‟s a brief elevator speech so people can get understand
your organization and follow you. Also, keep in mind this how the search people also pick
up Twitter IDS.
Short Url: Keep your web-site address short by using bit.ly You can also track who is
clicking through to your web site or landing page.
Logo: In the profile settings, you can upload your logo or photo as JPG, GIF, or PNG.
Maximum size: 700k.
Background Themes: You can use different background themes for your Twitter page -
http://www.twitip.com/custom-twitter-backgrounds/
Using Twitter: Spend some time doing the following exercises:
Search people
Follow people
Create lists
Start re-tweeing
Start conversations
Share news links
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19. 4:30-5:00 Reflection exercise
Do a series of “Share Pairs” where people ask and answer these questions:
o What did you learn today?
o What is still isn‟t clear?
o What do you need to move forward?
o What is the most important thing you want to learn tomorrow?
Then gather in a circle, and have everyone share one word about how they are feeling and why.
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20. Appendix
Facebook Content Management Worksheet
1. Existing Content
In order to have a dynamic Facebook page that will attract lots of visitors, you need to have a wide
range of content posted regularly. Start with an inventory of your content – things that you already
have on your website, blogs, photos, etc. Below, list some examples of content you already have.
Content 1
Content 2
Content 3
Content 4
2. Outside Sources
What content can you re-post from your followers? Are there any events or photos that you can post
onto your own site?
Content 1
Content 2
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21. 3. Make sure to use a range of content
Here is an example of Facebook content recently posted by the E-Mediat Morocco team:
Date Facebook Update Content Type
July 7 Social Media expert Beth Kanter chats with E-Mediat Morocco Content from Website/Blog
Q. How can I join the group
A.Thank you for your interest to join E-Mediat program in
Discussion with
June 29 Morocco. We would like to inform you that our program is…
Fans/members
Response:thanx a lot for the info :) ill be glad to learn from
you :)
June 27 Group photo from Workshop 1 in Meknes Photos
June 21 Awesome video about how technology has benefited NGOs Related News Content
Video of group game at the post lunch training session in
June 18 Video
Workshop 1
June 17 First E-Mediat Morocco training in AGEF Oriental starts today Event Update
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