Movies inspire and educate people but can also anger some. New technology and generations are changing the cinema experience, moving it towards Cinema 2.0 where viewers can participate in films from anywhere. The film industry is also changing as viewers become users. Four main drivers of this change are the rise of Web 2.0 for dynamic and shareable content, increased broadband allowing transmission of multiple media types, XML for flexible document structures, and decreased collaboration costs allowing more open source projects and user-generated content.

1. Movies inspire and awaken people they also educate but anger some.
There are Changes that are taking place in technology and different
minded generations of people are moving into Cinema ‘2.0’. This will be a
period of great change as people can now more or less experience film
where they are, themselves participating in it. The film industry is
alsochanging. Viewers can now become user.
Four big drivers:
Below I have listed the four main drivers. I have then found out a
bit about each of them via the web, then added a useful link:
• Web 2.0 –Helpful link (http://en.wikipedia.org/wiki/Web_2.0)
The second generation of the World Wide Web, especially the movement
away from static webpages to dynamic and shareable content and social
networking
• Broadband – Helpful link
http://www.learnthenet.com/english/html/88broadb.htm)
A type of data transmission in which a single medium (wire) can carry
several channels at once. Cable TV, for example, uses broadband
transmission. Broadband technology can transmit data, audio, and video all
at once over long distances.
• XML – Helpful link http://www.xml.com/pub/a/98/10/guide0.html
Extensible Markup Language; a flexible text format for creating
structured computer documents
Collaboration Cost – A cost “Greater than the cost of boundaries of
cooperation”. The rise of the internet and companies transformed into
networks. This cost dropping at such a considerable rate that Peers can
come together. 150,000 open source application projects. Creating our
own content not the internet creating it. Box office revenues are
declining and the people who visit the cinema are declining. The awful
thing for the industry is that even the numbers of people watching films
at home has dropped massively.
Nevertheless computer games are on the rise, and people are watching
films on personal media systems more than ever before.