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SUMMER INTERNSHIP
PROJECT
Presented By : Neha Parekh (151430)
MBA (FT) SEC-D
 Vision: To be a one stop solution for all media and
entertainment marketing needs and to change the face of the
entertainment industry forever.
 Mission: To provide innovative branding and marketing
solutions to their clients and be the trendsetters in this
continuously evolving industry.
 Services:
• Media buying and selling
• Co-branding with Bollywood and Hollywood films
• In-film placements
• Branded Content
EMC Solutions Worldwide
Private Limited

Project Title : Branded Content, In-
film Placement & Co-Branding
 Co-Branding
They create co-branded campaigns for brands with the latest
Bollywood and Hollywood films by finding a perfect connect
between the brand message and the film.

Co-Branded TVC

Contd…
 In-Film Placement
In-film placement is a form of advertisement, where branded
goods or services are placed in a film as part of the plot or
environment.

Projects During Internship
Movies
In-film
Half
Girlfriend
Tadka
Mera
Bharat
Mahan
Co-
branding
Housefull
3
Warcraft
Angry
Birds
Secret Life
of Pets

 Business-to-Business
• Agency that works as a link between production houses and
different brands
• Buying media spots from channels and selling it to brands
Business Model

 Agency fees in terms of certain percentage of total deal amount
 Defined packages for amplification and making co-branded
TVC
Revenue Model
Learning

Mailing

 Customizing the power point presentations as per the
requirements of the clients.
Presentations

Live Calls
Improved soft skills...

 Spykar for in-film with “Half Girlfriend”
 Meeting with the production house for “Mera Bharat
Mahan”
 Hindustan Unilever for amplification of “Bru Café”
 “Crystal Cook” for movie Tadka
Meetings

Patience and Importance of
Follow Up
 When I get a reply  When the client hears the budget
Thank You

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EMC_Final presentation_Neha