The document discusses the evaluation of a film trailer project. It addresses how the trailer used and developed conventions of real media products by including aspects like pauses, visual comedy, and awkward silences. Creating an effective combination of action and comedy for an action-comedy trailer was challenging. Feedback from the target audience and peers helped improve the trailer by suggesting improvements at each stage of production. A variety of media technologies were used in the research, planning, production, and evaluation stages of the project, including software for storyboarding, editing footage, and uploading the finished trailer online.