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Video technology uses for social media
The document discusses the increasing significance of video in social media and marketing, highlighting its impact on customer engagement, conversion rates, and brand loyalty. It provides guidelines for effective video communication, including technical aspects and strategies for leveraging video in marketing and client interactions. Additionally, it emphasizes the importance of understanding the customer life cycle in relation to video content creation and distribution.
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Video technology uses for social media
- 1. The Next Waveof Social Media (Answer: Video) Potent Tools for Online and In-Person Meetings, Marketing, Presentations and TrainingNew York Social Media MeetupOctober 4, 2011
- 2. Awareness Test –What are you missing?
- 3. Online Marketing withVideoIntroduction – Why VideoApplicationsCommunicationConferencingMarketing WebinarsHow Video Impacts the Customer Life CycleBrand Awareness: Driving Traffic to Your SiteEngagement: Keeping Visitors on Your SiteEvaluation: Turning Visitors into ProspectsPurchase: Turning Prospects into CustomersLoyalty: Turning Customers into Advocates
- 4. Online Marketing withVideoKey components of Content Know Your MessageTell A StoryBe AuthenticMake it PersonalTechnical AwarenessCamera LightingAudioEnvironment -- sights/sounds/emotions/colors (all senses)Scripting (does not mean reading a script –practice a coherent message)Branding/Logo (does it match the message you are attempting to convey)Who is Lengthen Your Stride! and Bryant Nielson
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- 6. Impact of Video2billion + Videos are watched daily on: 41 Million people watch video on Facebook
- 7. Harnessing the Powerof VideoIn a recent study conducted by permission TV of 400+ senior-level decision makers it was determined that:71% believe that online video can help build brand awareness.
- 8. 47% expect onlinevideo to increase engagement for their business.
- 9. 41% see thatonline video will convert customers.
- 10. 44% believe onlinevideo will improve customer loyalty.
- 11. 67% identified onlinevideo as a primary focus of their ‘2012 digital marketing campaigns.How To Vote via TextingEXAMPLEStandard texting rates only (worst case US $0.20)We have no access to your phone numberCapitalization doesn’t matter, but spaces and spelling doTIPS
- 12. What technology toolsare you currently using?
- 13. Applications Ways touse Video to engage your customers and clients:Client CommunicationProduct Review(s)Marketing / InfomercialDirect SalesParodyTraining
- 14.
- 15. EyeJot – ½video ½ email
- 16. Example: Marketing /Infomercial
- 17. The Customer LifeCycle
- 18. The Customer LifeCycle
- 19. The Customer LifeCycle: Awareness Video perpetuates brand awareness
- 20. Empowersyour customers
- 21. Ubiquitouslydistributes content across the Web5. LOYALTY3. ENGAGEMENT4. PURCHASE
- 22. Awareness: Sharing &Syndication
- 23. Awareness: Viral MarketingWOM(word of mouth)Twitter
- 24.
- 25. Personal blogsAUDIENCE REACHIndustrybuzzTrade blogs
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- 28. Customer Life Cycle:EvaluationA. Corporate Messaging Introductions
- 29.
- 30. Demos5.LOYALTY2. EVALUATION3. ENGAGEMENT4. PURCHASE
- 31. Evaluation: Corporate Messaging Company Bios
- 32. ProductHighlights
- 33. InternalmessagingCustomer Life Cycle: EngagementVideo directly engages customers, giving them an opportunity to express their brand sentiments publicly5. LOYALTY2. EVALUATION3. ENGAGEMENT4. PURCHASE
- 34.
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- 36. Customer Life Cycle:PurchaseVideo can help convert prospects into customers with product videos, which increase conversion rates.5. LOYALTY2. EVALUATION3. ENGAGEMENT4. PURCHASE
- 37. Purchase: Product VideosCustomersthat watch videos convert at twice the rate of customers who do not.- David Witzig, Manager of E-Commerce at ShopNBC.comOnline videos produce “a substantial lift,” in sales.-William Lynch, EVP of Marketing at HSN.com
- 38. Customer Life Cycle:Loyalty5. LOYALTY2. EVALUATIONVideo plays a significant role in social media and person to person communication3. ENGAGEMENT4. PURCHASE
- 39. Loyalty: User CommunitiesOnlinecommunities help companies connect with their audience thereby enhancing site stickiness with increased number of visits and length of stay.
- 40. The Purpose andLife Cycle of Video
- 41. 15 Minute Break5ways to make it effective:Introduce your self to 5 new people
- 42. Write down notesto yourself
- 43. Take a 5minute power walk
- 44. Drink a glassa water before your cup of coffeeVideo Technology Tools
- 45. New Technology forVideo CommunicationVideo Tools
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- 48. What is yourWebinar Experience?
- 49. Webinar Tools –Broadcast Delivery Tools
- 50. Why Conduct Webinars? Whydoes your company conduct webinars?Generate Leads 69%Build Loyalty 57%Drive Website visits 40%Drive offline business 28%Increase brand awareness 69%Build in-house database 37%
Editor's Notes
- #16 The Customer Life Cycle is the progression of steps a customer goes through when considering a product or service.
- #17 Sharing & SyndicationViral Marketing
- #18 Videos, unlike photos or audio, have built-in social functions allowing viewers to redistribute your videos from within the content itself. Email sharing, embed codes, and permalinks empower your customers to become your personal viral distribution points, and Word Of Mouth ambassadors.Another key element of viral video marketing is Video SEO in the form of Titles, Descriptions, and Tags which are attached to each unique video and pushed out to the web via Media RSS. With a few simple clicks your content can be syndicated out to all the major search engines, and posted onto any social site.
- #19 Viral propagation really heats up going on the web. Do the basic blocking and tackling that ensures appropriate social media outlets know and understand your program. With contests, tune-in to the most likely finalists and make outreach to their local media part of your plan. Spread the most promising entries to your social media contacts and through Social Networks and other social tools. Craft a story for national coverage, and pitch your most inspiring entries to national media.
- #21 Video helps potential customers evaluate your products and services through introductions, reviews, and demos either with proprietary content or user generated content (UGC).
- #22 Corporate messaging is an especially effective form of communication, offering an engaging way for prospects to be introduced to your company and brand.
- #23 Video ContestComparison Videos
- #24 Video contests bring your site to life. There are three distinct value propositions you should consider: 1) Traffic - Contests will drive tens of thousands of people to interact with your brand, site, and products on your site. 2) Leads - Contests enable you to capture more demographic information than most programs...take advantage. 3) Content - Your customers will create inspiring videos that feature your brand in the best light...use them on your site, at conferences, and to approach media. • Video used to directly engagecustomers on your site• An End-to-End solution, includingvideo upload and storage• Entertaining and valuable UGC – your customers making commercials with your brand• Thousands of highly qualified leads• Highly effective email list multiplier• As close of a relationship as you canget with your customers online
- #25 Another engaging use of video is Comparison Videos. Edmunds plasters the CarSpace blog with auto comparison videos helping the customer to feel as if they are actually sitting in and driving the cars. Video is the next best thing to actually holding or testing a product in person. There’s not a stronger, more compelling experience on the Web than combining pictures with sound. It used to be that the main barrier to entry for publishers of video content was the production costs. But today, companies like TurnHere, StudioNow, EyeView have significantly lowered the cost of production allowing anyone to create highly engaging video online.
- #26 A recent eMarketer report states that the number of online shoppers who watched retail videos grew by 40% last year. They went on to say that a product video or demo can give consumers a sense of how an item actually works, and ecommerce videos can reduce abandoned shopping carts and increase sales.
- #27 ShopNBC uses video to virtually place products in the customer’s hands again reinforcing the sentiment that there’s no better experience other than actually holding and playing with the product itself. ShopNBC has hundreds of product videos offering deep, rich experiences with laptops, desktops, printers, and cell phones which increase sales and promote site stickiness.
- #28 Video is part of the foundation of a growing, thriving customer experience which occurs directly on your site and keeps users coming back. Video can be used enhance user communities, offer on-site assistance via training videos, help and how-to’s.
- #29 Facebook has seen a significant uptick in its users online usage since adding video. Their users are able to post videos, comment on them, rate them, and engage in one-to-one or one-to-many conversations increasing time spent on site, the number of page turns, and brand loyalty.