How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
Increase Engagement through High Impact background branding Video Ads. Capture the attention of your target audience through high-impact video ads plugin.
B2B Online Video Marketing: key trends and planning approachJodie Collins
We look at key trends in 2018 video planning for B2B businesses, break down the different types of video content relevant at different stages of the purchase journey, and key points to think about as you plan your digital video strategy.
Record, Store, Search, and Share All Your Business Video - Panopto Enterprise...Panopto
Panopto makes it easy to record, share, and search video–in a single solution that requires zero new hardware and zero specialized training.
Panopto’s video content management system automatically standardizes almost any video camera, then automatically encodes and uploads to a secure, searchable “Enterprise YouTube” of video content that can be shared internally or with partners and customers.
For more, visit www.Panopto.com or call 855.PANOPTO today.
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
Presentation: The CorporateTube Revolution
Presented by: Aaron Wald, Director of Customer Success, Enterprise, Kaltura
Enterprises are witnessing a growing trend these days. While all forms of media are still used to engage and inform employees and customers, the demand is clearly shifting towards more concise and engaging communications. Video is rapidly becoming the next PowerPoint, and for a good reason. For many companies, taking the steps towards an enhanced video communications plan is not simple. Join us to learn how you could transform your video communications plan successfully and cost-effectively.
www.bdionline.com
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Insider's Guide to Value-Exchange Video Advertising - Understanding the Brand...Grant Gudgel
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to the format. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
Insider's Guide to Mobile Video Pre-caching - Building a better mobile user e...Grant Gudgel
Mobile users hate ads that slow down their mobile experience. This insider's guide to video pre-caching explains how new technologies are making slow loading ads a thing of the past.
The value of simulations via the Capital Market Simulator. Providing a tool for corporations and universities to engage in stock and other market simulations in the classroom.
Increase Engagement through High Impact background branding Video Ads. Capture the attention of your target audience through high-impact video ads plugin.
B2B Online Video Marketing: key trends and planning approachJodie Collins
We look at key trends in 2018 video planning for B2B businesses, break down the different types of video content relevant at different stages of the purchase journey, and key points to think about as you plan your digital video strategy.
Record, Store, Search, and Share All Your Business Video - Panopto Enterprise...Panopto
Panopto makes it easy to record, share, and search video–in a single solution that requires zero new hardware and zero specialized training.
Panopto’s video content management system automatically standardizes almost any video camera, then automatically encodes and uploads to a secure, searchable “Enterprise YouTube” of video content that can be shared internally or with partners and customers.
For more, visit www.Panopto.com or call 855.PANOPTO today.
IIL Media is a full service video production firm. From concept to execution IIL Media is your one-stop shop for development, pre-production, production, and post production services for streamlining and actualizing your goal to inform, educate, or entertain your targeted audience.
Presentation: The CorporateTube Revolution
Presented by: Aaron Wald, Director of Customer Success, Enterprise, Kaltura
Enterprises are witnessing a growing trend these days. While all forms of media are still used to engage and inform employees and customers, the demand is clearly shifting towards more concise and engaging communications. Video is rapidly becoming the next PowerPoint, and for a good reason. For many companies, taking the steps towards an enhanced video communications plan is not simple. Join us to learn how you could transform your video communications plan successfully and cost-effectively.
www.bdionline.com
This presentation consists of the most basic understanding and elements of video content marketing and what it all entails, in terms of brands. Video content is the future of communication and the branding environment.
Insider's Guide to Value-Exchange Video Advertising - Understanding the Brand...Grant Gudgel
Value-Exchange video is quickly becoming known as the highest performance mobile ad format. 84% of mobile users are actually favorable to the format. But it remains one of the most misunderstood ad formats around. This insider's guide seeks to cut through the mystery and help advertisers make informed decisions.
Insider's Guide to Mobile Video Pre-caching - Building a better mobile user e...Grant Gudgel
Mobile users hate ads that slow down their mobile experience. This insider's guide to video pre-caching explains how new technologies are making slow loading ads a thing of the past.
The value of simulations via the Capital Market Simulator. Providing a tool for corporations and universities to engage in stock and other market simulations in the classroom.
A presentation on MOOCs both academic and corporate given at ATD-NYC Jan 14 2015
What is a MOOC?
How companies are using MOOCs
Success Stories
Nuts and Bolts (technology, transitioning from ILT/elearning)
Trends and Future directions.
CapitalWave's experience
This paper delivers an analysis of the top megatrends ANZ business and IT leaders believe disruption of their orgs and how they're using data to prepare.
- By Tech Research Asia sponsored by NetApp Australia
Grasshopper.com presents a comprehensive research review (research by TrendsSpotting) on entrepreneurs:
We provide facts about entrepreneurs: profiles, inspirations, home based statistics, incomes and revenues.
We explore the influence of the recession on new jobs, profits, and the establishment of new businesses.
We look at the future and suggest a lookout on the main trends influencing entrepreneurs' activity in 2010 and beyond.
5 Tips to Supercharge Your Video Content in 2018LinkedIn
Most B2B organizations know how crucial video content is to their marketing strategies. One of the top challenges around video that we’ve heard from B2B marketers is that they don’t know what types of videos work best in engaging their audience. We’ve got 5 actionable tips to help you build video content that resonates with your audience.
Applied ways to make your webinar effective and successfulHariom Sharan
Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
Our Video Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. At Demand Metric, we define Video Marketing as the strategies, processes and technologies employed by an organization to generate interest in their brand, company and products through the use of relevant, engaging video content.
Businesses utilize videos to provide information, education, advice and/or entertainment to their target audience. These videos include a powerful combination of elements – audio, cast/speaker(s), images, graphics and text – that are exceptionally appealing and effective at promoting messages.
Video Marketing encompasses a wide variety of activities, including program planning, the alignment of target audience & video content, video production, content distribution, video optimization & monetization and program analysis.
The main goals of a Video Marketing program are to develop brand awareness, to provide attention-grabbing content for clients & prospects and to generate qualified, captivated leads.
This study covers the following sections:
- Executive Summary
- What is Video Marketing?
- Benefits of Video Marketing
- Video Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Video Marketing Solutions Landscape
- Video Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
The popular social networking site YouTube not only lets you broadcast videos to the world but with the right strategy you can use this free tool to market your business. YouTube is the third most visited site on the Internet and for little to no cost you can be participating in this viral community. Users view, comment, share, educate themselves and embed millions of videos a day. In this presentation we will talk about creating an effective YouTube Strategy, making a branded YouTube Channel for your company, how to get started and how to find content for your videos.
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Unlocking Potential of Video Marketing Creative Strategies for Captivating A...bigbunkochi
Creative strategies for video marketing
Creative strategies for captivating audience
Create successful video marketing campaigns with creative strategies
Enterprise Video is an effective way to empower internal communication in the corporate sphere.
The following presentation sums up the role, trends and some key findings of Videos in this context.
Make sure to understand the usage of this tool to be able to implement it correctly to your organization.
Video marketing is flooding on social media outlets and website. Here are a few reasons why video marketing should be a part of B2B marketing strategy.
Similar to Video technology uses for social media (20)
IHRDC 2015 Houston - Technology as a Key Differentiator for TrainingThe Blockchain Academy
The role of technology enabled learning tools as a game changing attribute for corporate learning and development. MOOCs, simulations, and self-directed learning.
How the MOOC (Massive Open Online Course) market is impacting corporate training? This presentation provides 13 Megatrends that CapitalWave believes will be the trends and impact of the MOOC market on corporate training, recruiting, and skills development.
Recruit select develop and retain - a how-to guide to corporate training whi...The Blockchain Academy
In today's tough environment, training departments may need to "pitch in" when it comes to the human resources function even more than ever before. In this series, we will examine the role of training in major HR functions, such as recruiting, employee selection, developing employees, and retention.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
1. The Next Wave of Social Media (Answer: Video) Potent Tools for Online and In-Person Meetings, Marketing, Presentations and Training New York Social Media Meetup October 4, 2011
3. Online Marketing with Video Introduction – Why Video Applications Communication Conferencing Marketing Webinars How Video Impacts the Customer Life Cycle Brand Awareness: Driving Traffic to Your Site Engagement: Keeping Visitors on Your Site Evaluation: Turning Visitors into Prospects Purchase: Turning Prospects into Customers Loyalty: Turning Customers into Advocates
4. Online Marketing with Video Key components of Content Know Your Message Tell A Story Be Authentic Make it Personal Technical Awareness Camera Lighting Audio Environment -- sights/sounds/emotions/colors (all senses) Scripting (does not mean reading a script –practice a coherent message) Branding/Logo (does it match the message you are attempting to convey) Who is Lengthen Your Stride! and Bryant Nielson
13. Applications Ways to use Video to engage your customers and clients: Client Communication Product Review(s) Marketing / Infomercial Direct Sales Parody Training
36. Customer Life Cycle: Purchase Video can help convert prospects into customers with product videos, which increase conversion rates. 5. LOYALTY 2. EVALUATION 3. ENGAGEMENT 4. PURCHASE
37. Purchase: Product Videos Customers that watch videos convert at twice the rate of customers who do not. - David Witzig, Manager of E-Commerce at ShopNBC.com Online videos produce “a substantial lift,” in sales. -William Lynch, EVP of Marketing at HSN.com
38. Customer Life Cycle: Loyalty 5. LOYALTY 2. EVALUATION Video plays a significant role in social media and person to person communication 3. ENGAGEMENT 4. PURCHASE
39. Loyalty: User Communities Online communities help companies connect with their audience thereby enhancing site stickiness with increased number of visits and length of stay.
50. Why Conduct Webinars? Why does your company conduct webinars? Generate Leads 69% Build Loyalty 57% Drive Website visits 40% Drive offline business 28% Increase brand awareness 69% Build in-house database 37%
51. Webinar Effectiveness? Companies conducting 6+ Webinars per year find them more effective in generate quality leads and higher customer satisfaction than those how conduct fewer webinars. MarketingProfs 2010
52. Top 7 Benefits of Webinars Live Presentations Become recognized as an expert Building long-term relationships Pre-sell your products Repurpose your webinar to generate more profits Training courses Upsell your products
53. How many of you are going to try this technology?
60. Technical Awareness Camera– Look to use a camera that records HD Lighting– Lighting is paramount to professionalism Audio– You need to be understood and heard Environment-- Sights/sounds/emotions/Colors (all senses) Scripting(does not mean reading a script –practice a coherent message) Branding/Logo (does it match the message you are attempting to convey) A great resource for the technical aspects of recording a video is available in this book
61. Next Steps…. Is an online video solution right for you and your business? Identify your target audience Develop your online video strategy Create a YouTube Channel Create a Facebook Fan Page Buy a flip camera Be sure to name your video Create a description Use your video link to share Upload/Share your video on Facebook Rinse and Repeat
62. Webinar Tools – Broadcast Delivery Tools The Learning Pyramid – Current Learning Questions?Bryant Nielson, bryant.nielson@CapitalWave.comt: 917-477-3221
63. How to Reach Bryant Nielson http://www.linkedin.com/in/bryantnielson http://www.facebook/capitalwave http://twitter.com/#!/capitalwave Bryant Nielson CEO & Managing Directorbryant.nielson@capitalwave.com http://www.yourtrainingedge.com CapitalWave, Inc. bryant.nielson Delivering Innovative Training Solutions
Editor's Notes
The Customer Life Cycle is the progression of steps a customer goes through when considering a product or service.
Sharing & SyndicationViral Marketing
Videos, unlike photos or audio, have built-in social functions allowing viewers to redistribute your videos from within the content itself. Email sharing, embed codes, and permalinks empower your customers to become your personal viral distribution points, and Word Of Mouth ambassadors.Another key element of viral video marketing is Video SEO in the form of Titles, Descriptions, and Tags which are attached to each unique video and pushed out to the web via Media RSS. With a few simple clicks your content can be syndicated out to all the major search engines, and posted onto any social site.
Viral propagation really heats up going on the web. Do the basic blocking and tackling that ensures appropriate social media outlets know and understand your program. With contests, tune-in to the most likely finalists and make outreach to their local media part of your plan. Spread the most promising entries to your social media contacts and through Social Networks and other social tools. Craft a story for national coverage, and pitch your most inspiring entries to national media.
Video helps potential customers evaluate your products and services through introductions, reviews, and demos either with proprietary content or user generated content (UGC).
Corporate messaging is an especially effective form of communication, offering an engaging way for prospects to be introduced to your company and brand.
Video ContestComparison Videos
Video contests bring your site to life. There are three distinct value propositions you should consider: 1) Traffic - Contests will drive tens of thousands of people to interact with your brand, site, and products on your site. 2) Leads - Contests enable you to capture more demographic information than most programs...take advantage. 3) Content - Your customers will create inspiring videos that feature your brand in the best light...use them on your site, at conferences, and to approach media. • Video used to directly engagecustomers on your site• An End-to-End solution, includingvideo upload and storage• Entertaining and valuable UGC – your customers making commercials with your brand• Thousands of highly qualified leads• Highly effective email list multiplier• As close of a relationship as you canget with your customers online
Another engaging use of video is Comparison Videos. Edmunds plasters the CarSpace blog with auto comparison videos helping the customer to feel as if they are actually sitting in and driving the cars. Video is the next best thing to actually holding or testing a product in person. There’s not a stronger, more compelling experience on the Web than combining pictures with sound. It used to be that the main barrier to entry for publishers of video content was the production costs. But today, companies like TurnHere, StudioNow, EyeView have significantly lowered the cost of production allowing anyone to create highly engaging video online.
A recent eMarketer report states that the number of online shoppers who watched retail videos grew by 40% last year. They went on to say that a product video or demo can give consumers a sense of how an item actually works, and ecommerce videos can reduce abandoned shopping carts and increase sales.
ShopNBC uses video to virtually place products in the customer’s hands again reinforcing the sentiment that there’s no better experience other than actually holding and playing with the product itself. ShopNBC has hundreds of product videos offering deep, rich experiences with laptops, desktops, printers, and cell phones which increase sales and promote site stickiness.
Video is part of the foundation of a growing, thriving customer experience which occurs directly on your site and keeps users coming back. Video can be used enhance user communities, offer on-site assistance via training videos, help and how-to’s.
Facebook has seen a significant uptick in its users online usage since adding video. Their users are able to post videos, comment on them, rate them, and engage in one-to-one or one-to-many conversations increasing time spent on site, the number of page turns, and brand loyalty.