Presentation by Adam Richardson, creative director at frog design and author of Innovation X, given at the eMarketing Conference 2010 in San Francisco.
An mHealth Prescription: What We Can Learn from the Developing Worldfrog
An mHealth Prescription: What We Can Learn from the Developing World
by frog Creative Director Kate Canales, presented at the World Congress on mHealth in Cambridge.
Presented as part of ad:tech uni Sydney, November 2011
Engineering for social sharing
The competition for attention
What are social objects
How insights help to deliver optimized content
The role of third party content
How influencers can help maximize engagement
Real time versus past tense tracking
Advanced - what is Facebook's edge rank algorithm?
An mHealth Prescription: What We Can Learn from the Developing Worldfrog
An mHealth Prescription: What We Can Learn from the Developing World
by frog Creative Director Kate Canales, presented at the World Congress on mHealth in Cambridge.
Presented as part of ad:tech uni Sydney, November 2011
Engineering for social sharing
The competition for attention
What are social objects
How insights help to deliver optimized content
The role of third party content
How influencers can help maximize engagement
Real time versus past tense tracking
Advanced - what is Facebook's edge rank algorithm?
Open Value Chains in Politics, Economy, Society & Science Peter Parycek
Die Organisations- und Kommunikationskraft und -fähigkeit der Gesellschaft hat durch die fortschreitende Digitalisierung und Technologisierung eine noch nie dagewesen Dimension erreicht und stellt damit die bisherigen Organisationskonzepte in Verwaltung Politik und Wirtschaft in Frage. Die Spannungslinien der Veränderungsprozesse verlaufen durch bestehende Geschäfts- und Machtmodellen und sind vielfach Treiber der aktuellen politischen und wirtschaftlichen Diskussionen.
Der Vortrag zeigt, wie Kooperationsmodelle und Wertschöpfungsketten in Wirtschaft, Verwaltung und Politik mit der Gesellschaft gestaltet werden können; welche Geschäfts- und Verwaltungsmodelle transformiert werden müssen; wie offene Innovationskonzepte in die Wertschöpfungskette integriert werden können; wie und wo die Organisationen Transparenz strategisch einsetzen können.
Presentation in Social Business Forum Milan 2012 about success stories of the use of Enterprise Social Networks in companies that evolve towards business 2.0, towards social business
Open Value Chains in Politics, Economy, Society & Science Peter Parycek
Die Organisations- und Kommunikationskraft und -fähigkeit der Gesellschaft hat durch die fortschreitende Digitalisierung und Technologisierung eine noch nie dagewesen Dimension erreicht und stellt damit die bisherigen Organisationskonzepte in Verwaltung Politik und Wirtschaft in Frage. Die Spannungslinien der Veränderungsprozesse verlaufen durch bestehende Geschäfts- und Machtmodellen und sind vielfach Treiber der aktuellen politischen und wirtschaftlichen Diskussionen.
Der Vortrag zeigt, wie Kooperationsmodelle und Wertschöpfungsketten in Wirtschaft, Verwaltung und Politik mit der Gesellschaft gestaltet werden können; welche Geschäfts- und Verwaltungsmodelle transformiert werden müssen; wie offene Innovationskonzepte in die Wertschöpfungskette integriert werden können; wie und wo die Organisationen Transparenz strategisch einsetzen können.
Presentation in Social Business Forum Milan 2012 about success stories of the use of Enterprise Social Networks in companies that evolve towards business 2.0, towards social business
The 50-plus population in the United States consists of close to 100 million consumers. Between now and 2030, this demographic will expand by over 34%. Additionally, by 2030 roughly 1 in 5 Americans will be 65 years of age and older, for a total of 72 million seniors.
In general, we are living longer and with more health complications. Even so, most of us want nothing more than to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.
This presentation explores the transformative impact that great design and emerging technologies will have on creating sustainable, supportive, and connected communities for the aging population and those who care for them.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
Envisioning the Balance: The Dyanmic Role of Design in Entrepreneurshipfrog
What is the expanding role of design in entrepreneurship? What is the interplay between them? David Sherwin, an Interaction Design Director at frog, shares his personal take on this subject from a designer's point of view, with principles you can use to drive sustainable growth and beneficial cultural change within your businesses, as well as approaches for creating valuable new products, services and business models with your customers and communities. This talk was delivered on March 5 at Think Big Partners in Kansas City as part of Kansas City Design Week 2014.
SXSW: Designing Smart Objects for Emotional Peoplefrog
Wearable technology, smart meters, and networked devices have generated an environment of abundant digital chatter. It’s now socially acceptable to compete with your FuelBand, send a text to your thermostat, and argue with Siri. Our eagerness to communicate with objects as we would a friend points to a new criterion for designing intelligent products. We want our technology to be smart, but also deeply personal. This presentation outlines the opportunities and risks associated with designing smart objects for emotional people. Through stories of emerging products and experimental research endeavors, it highlights the fine line designers must walk between enhancing the emotional intelligence of individuals, and replacing it.
Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.
frogs from around the world predict the 15 most significant technology trends you will see in 2014. Check out the list and cast your votes on what you think is Likely or Not Likely: http://fro.gd/1ksg2iS
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
Is This Progress? More Meaning in Our Digital Lifefrog
VP of Creative Paul Pugh moderated the panel "Is This Progress? More Meaning in Our Digital Life" at SXSW Interactive 2013.
IT advances have created a mass transformation comparable to the Renaissance and the Industrial Revolution. As we use digital tools to create new connections and experiences, what is the impact on our analog realities? Consider:
1. The collective memory of our online activities far exceeds our human capacity to remember; we struggle with information overload and privacy concerns instead of treasuring our digital legacy.
2. News is omnipresent yet more compartmentalized than ever, as we invent siloes to absorb the deluge of information. We traded newspapers for online news feeds, but are we better informed, or more myopic?
3. Both human relationships and physical artifacts are decamping for the cloud. Is a Facebook friend truly nurturing? Is digital music as interesting as a hard-earned vinyl collection?
frog Interaction Designer Jennifer Dunnam explores the farmers’ market, technology, and the future urban environment. Presented at the Food, the City, and Innovation Conference in Austin, Texas.
The next big disruption in lifelong learning will be by design. We are innately trained and poised to have a global impact on how other people can survive and thrive, whether they are designers or not. In this talk from AIGA Seattle's Into the Woods 2012 conference, David Sherwin points out opportunities and shares tools he's gathered to encourage people to be better critical thinkers and problem solvers, using the activity areas of the Collective Action Toolkit as a frame (which at the time was still a work in progress).
Yes, it’s already that transitional time when our current year ends and another begins, and today and tomorrow are quickly changing hands. Rather than look back at significant trends of the past 366 days (2012 was a leap year, remember?), we asked a wide variety of technologists, designers, and strategists across frog’s studios around the world to take a look to the future. The near future, that is. “Near” in that 2013 is not only upon us, but also “near” in that these technologies are highly feasible, commercially viable, and are bubbling up to the surface of the global zeitgeist. We believe you’ll be hearing a lot more about these trends within the next 12 months, and possibly be experiencing them in some form, too.
Here's our second annual list of Tech Trend predictions for the coming year. There are 20 individual forecasts and, new for 2013, we've also related each prediction to larger waves in business, culture, and innovation.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. Adam Richardson
Innovation X: www.innovationxbook.com eMarketing Conference 2010
Twitter: @richardsona April 23, 2010
Blog: www.frogdesign.com/amphibious
April 23, 2010
2. We are a global innovation firm.
480 people / 32 nationalities / 40 years of experience
We help the world’s leading companies create and bring to market
meaningful products, services, and experiences that improve people’s lives.
Our multidisciplinary process reveals valuable consumer and market
insights and delivers lasting, humanizing solutions across multiple
technologies, platforms, and media.
Company overview April 23, 2010 2
12. “Our traditional research told us that there
was a total available world market of about
two million units for a $499 phone; we sold
over two million units in the UK alone.”
“If you want to be a leading company, you
have to create the products that create
your destiny.”
- Geoffrey Frost, former CMO, Motorola
Customers are getting less predictable
April 23, 2010 12
13. “A single story from one disgruntled
customer may be worth more than
reams of market research data simply
because, while the latter may identify a
problem, it is the former that can
suggest the solution.”
- Henry Mintzberg
April 23, 2010
14. Deep customer insight is required to
uncover the new opportunities
April 23, 2010 14
15. Customer Research
Trends Competitive Research
Logical But
Company Legacy Comparative Research
Unexpected Insights
Technology Brand
Retail
April 23, 2010 15
22. “For HD and Blue Ray DVD HDMI audio I do not
understand if any post-processing is done on the
5.1 Lossless PCM channels from these players.
Will DD PLIIx or THX 7.1 apply to these? What
are the limitations?
If I have a 1080P video stream going through the
unit with HDMI to my display device, how does
the OSD and Set up menu display?”
Customers seek help wherever they can
April 23, 2010 22
23. In a complex world, it is the job of the
marketer to listen to, educate and
support the customer at all points
April 23, 2010 23
Something we’ve tried to do with all aspects of mktg platform is to make it about open-ness, sharing, 2-way communication.As a company we have undergone a transformation – our marketing used to be shiny object focused, we have worked hard to change that in last 5-10 years. Creating a social marketing platform has both been an outgrowth of that change, as well as helped fuel the change in perceptions from the outside.That brings me to the main topic I want to talk about today, which is listening well, and being curious about the world around you.
Let me start with an odd question: “Why do you keep Barbies in your dishwasher?”Actually it’s a perfectly reasonable question when you meet someone who keeps Barbies in their dishwasher.People are really interesting, and do unexpected things for reasons that are not always obvious. The stories they tell you are not always accurate reflections of what they do and why they do it.
We used to talk about Walmart customers
And we used to talk about Porsche customers
But today those can easily be the same customer
As a result of the previous 2 trends, customers are getting less predictable
400 sticky notes, each containing one finding, from just 8 customer visits. Finding the opportunities takes time
Multi-vector research – connect the dots across vectors, don’t just rely on one path of research to uncover the big opportunities
Buying a tv used to be simple
Today they may all look the same, but there’s a lot more to consider. People are confused and feel under-equipped.
This is a framework from Innovation X – customer journey mapped to a touchpoints matrix. Align the touchpoints longitudinally across time…
But also align them within each stage, across touchpoint types.
It’s easier today to gather customer insight than ever.Still astonished how few companies are effectively bringing that intelligence in at the front end of the development process. It’s only being used to market stuff after it’s already been launched. This means your offerings will always be behind.
Understanding cannot truly happen without listening.Let me leave you with one parting thought…
Recent Supreme Court decision on corporations are people as far as free speech goes.But people are more and more treating companies and brands as people.So act like a person you’d like to spend time with. Don’t only talk about yourself, don’t exploit others, find out about what other people want and enjoy, help make them successful.
Sincerely seek out the outliers, not just the people you know about alreadyHave humility about what you don’t know, and don’t spend all the time talking about yourselfBe genuine and authentic – people’s bullshit meters are extremely sensitive these days.