Wirenode is a mobile marketing platform that allows users to easily create and manage mobile websites and portals. The platform supports all mobile phones and provides features such as simple page creation, mobile advertising landing pages, and analytics. It detects devices and optimizes content for any mobile phone. Wirenode was founded in 2004 and is based in Prague, with a team of 8 engineers. It serves over 500,000 mobile pages daily.

1. Wirenode Mobile Marketing Platform July 2008

2. Content The 7th mass medium Mobile marketing Mobile website Wirenode platform What we offer About the company References

3. The 7 th Mass Medium Print (books & newspapers) - late 1400s Recording - late 1800s Cinema - from about 1900 Radio - from about 1910 Television - from about 1950 Internet - from about 1990 Mobile - from about 2000

4. Mobile is the “7 th mass media”, which is “as different from the Internet as television was to radio”. Tomi Ahonen , author of Digital Korea

5. Mobile Marketing Interactive - Personal - Measurable Always-on - Mobile Web - SMS

6. Mobile Website Small website optimized for mobile phones, used for marketing purposes. Logo & Header Image Text Menu (links) Click to call Instant feedback … more features

7. Wirenode in Brief Wirenode provides a platform for rapid development of mobile pages and mobile portals for marketing purposes. Our solution is based on our Anypage engine with advanced device detection and page rendering.

8. Platform Flow Manager creates the page on his computer. Page is processed by Wirenode platform. Page is displayed in a friendly way to any mobile phone.

9. Key Features of the Platform Very simple page creation and administration. Tested on more than 10000 mobile pages. Supports all mobile phones. 3 years of development and experience collected.

10. Value Proposition Platform for Mobil e Pages Development and Operation Mobile portal builder Mobile advertising landing pages Customer information messaging system Advertising Voting Content distribution

11. Technology Overview Fully hosted solution. No integration costs. Service Level Agreement - 99.9% uptime Software as a Service license deal. Detects and supports all mobile phones.

12. What we Offer We offer outsourcing of creating mobile pages. Our professionals might make mobile sites for you. We provide license for using Wirenode platform. You will be able to create mobile sites for yourself.

13. Campaign example 1/4 Client is doing campaign for new Ford Kuga car and wants to have mobile website about the new car, describing its features.

14. Campaign example 2/4 Account manager creates mobile website about Ford Kuga on his computer.

15. Campaign example 3/4 Mobile website is accessible at http://fordkuga.wirenode.mobi SMS short code is placed into printed advertisements. Mobile banners are placed into operators portal.

16. Campaign example 4/4 Various data are collected during the campaign. Phone numbers of people who requested a test drive. Name & address of people who wanted to receive printed catalog. Phone number of people who used SMS short code. Total number of visitors on the portal. … many different statistics are available

17. About Wirenode Company founded in 2004 Currently team of 8 engineers Based in Prague, CZ Technology background

18. References Serving more than 500.000 mobile optimized pages per day.

19. Customers’ Quotes The Wirenode is a provider of value added mobile services in the GSM and 3G networks. They have created tens of applications for O2 Active mobile portal. Cooperation with them is very innovative. Bohumil Voháňka; O2 Active portal manager, Telefónica O2 Czech Republic The payment tool Pipay.cz, created by Wirenode, is an unique M-Payment solution. Thanks to their long-tail services many small internet websites can use micro payments. Vít Šoupal; Head of PSMS, T-Mobile Czech Republic The Wirenode company has created technical solution for customers satisfaction surveys and fulltext search engine for Vodafone CZ mobile portal YourMode. The company is one of biggest mobile portal services partner too. Regina Chládková; Mobile Portal manager, Vodafone Czech Republic

20. Thank you! For more information, please, contact: Tomas Orlik [email_address] Tel: +420 602 833 116 Or Tomas Zeman [email_address] Tel: +420 723 552 787 Company Address: Wirenode s.r.o. Seifertova 9 130 00 Prague 3 Czech Republic