Knauf Insulation manages websites for over 20 countries with Drupal as their content management system. Drupal provides a flexible platform to reduce costs while maintaining a common brand structure across sites. Each country site is individually managed but uses a shared Drupal framework and common templates. Custom modules were developed, like one for centralized job posting across sites. The modular Drupal approach allows for local content with global oversight at an economical scale.

1. Knauf Insulation Websites Adrien Fonzé Drupal Evangelist Emakina

2. About Knauf Insulation Member of the Knauf group Fastest-growing insulation manufacturer in the world 5.000 employees active in 50 countries 20 manufacturing sites

3. Issues and Objectives Issues Manage 25+ country websites One to four languages for each website Numerous contributors Different CMS Licence fee Low flexibility Objectives Flexible platform  reduce costs Lower « time to market » for major content udpates More freedom allowed to subsidiaries BUT a common structure  coherence in the brand position

5. THE solution…Drupal! Open-Source Content Management Solution International references : Warner Bros., New York Observer, Universal, NASA, Barack Obama, PIAS, Teleroute… Quick implementation, flexible deployment Multi-language feature Wide range of « Web 2.0 » add-ons No license fee

6. Modular approach Drupal Framework Global Dev Country Instance Specific Dev Country Instance Country Instance Specific Dev Specific Dev …

7. The power of a community International platform supported by hundreds of developers Thanks to the Open-Source philosophy, new add-ons are constantly added to the original Drupal platform Free access to the code  total transparency (no « black box »)

8. Global scope, local content Same template and structure for all country websites Every local website uses the same engine but manages its own content and has its own URL (e.g. www.knaufinsulation.be, .es, .it…) One or more content administrators per country One « super admin » as single point of contact for the subsidiaries

9. Custom modules: example Centralized management of job ads Custom-made development by our Drupal team All the job ads can be posted on Knauf Insulation.com by the recruitment team Can be integrated to the country websites (RSS) Automated workflow : if an application is rejected, the candidate is directly informed by e-mail

12. The added value of a mutualized approach As all the local websites run on the same Drupal platform, Knauf Insulation is able to set economies of scale Cost of development is reduced Taylor made maintenance packages Easy addition of new features: local or global The same goes for the bug fixing  The right balance between maintanability and flexibility

13. Support process EMAKINA SPOC EMAKINA RESOURCES KI EUROPE SPOC KI COUNTRY New request, FAQ , Drupal using questions Bugs, Technical questions, Drupal using questions JIRA Answer, Problem resolution, …

14. Business Benefits More flexibility at lower cost Stronger brand consistance : design, structure,content Evolutive platform that can accept further developments and additional features Fast deployment to minimise the time to market

15. Emakina Intervention Corporate website (.com) +20 country sites Custom modules Minisites Local training User support & applications maintenance

17. Thank you! Any questions?