The document discusses how hotel telephone systems have evolved over time from improving reputation to increasing revenue to costing money. It notes that current guest experiences involve using multiple devices like IPTV and smartphones. The presentation proposes providing guests a personalized portal interface on an always-on screen to control their environment and have a unique experience. This next generation communication system would offer guests an experience at their fingertips using the openness of application pods, reliability of desk phones, and experience of smartphones to captivate guests.

1. Next Generation Communications
For New Guest Experience
Stanislas Corporeau

2. All Rights Reserved © Alcatel-Lucent 2007
In 1910 it would have improved your
reputation
In 1980 it would have increased your
revenue
Since 2000 it has done nothing
but cost you
What did your telephone system do for your hotel?
2 | Presentation Title | Month 2007
How will it benefit in
2010 ?

3. All Rights Reserved © Alcatel-Lucent 2007
The Guest Experience nowadays
3 | Presentation Title | Month 2007
Guest barely navigate
the IPTV portal except for TV
programs and Pay TV
Guests use their Smartphone to
place phone calls and search
for local information
Need to interact with
multiple devices

4. All Rights Reserved © Alcatel-Lucent 2007
What if…
4 | Presentation Title | Month 2007
… you could offer a personal portal
experience to your guests ?
… you could bring them a unique
interface to control their environment ?
… you would have an always-on screen
to display information ?
… you could differentiate by offering
a unique experience ?
… you could captivate your guests and
make them interact ?

5. All Rights Reserved © Alcatel-Lucent 20075 | Presentation Title | Month 2008
Unique guests experience at their fingertips

6. All Rights Reserved © Alcatel-Lucent 2007
The leading edge of a next generation architecture
Application Pod openness
Desk Phone reliability
Smartphone experience

7. All Rights Reserved © Alcatel-Lucent 2007
Up to you to imagine…
7 | Presentation Title | Month 2007

8. All Rights Reserved © Alcatel-Lucent 20078 | Presentation Title | Month 2007
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9. All Rights Reserved © Alcatel-Lucent 20079 | Presentation Title | Month 2007
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