This document provides guidance for marketers and designers on email design best practices. It outlines 10 common mistakes to avoid, such as relying too heavily on graphics that may be blocked by email clients. Designers should create emails that look good with or without images. Call-to-actions and critical information should be in text, not graphics, to ensure they are visible. Alt text for images should provide value if the image is blocked, not just say how to view it. The preview pane area should attract readers to open the email with a compelling call-to-action or teaser, not just graphics.
Effective Email Marketing presented by Cara Friedman of Likeable Media. Email marketing is still an effective way to reach customers while integrating with social media efforts. Email has a high ROI and is the most powerful advertising channel according to marketing executives. The presentation covered topics like likeable design with templates, fonts, colors and mobile optimization; likeable content including curating existing content, unique content, calls to action and easy reading; choosing email platforms; increasing email impact through timing and sharing; and analyzing email marketing analytics. Custom training is also available from Likeable.
From PDFs to HTML Prototypes (Short Form)nathanacurtis
Interested in the long form presentation? It was presented as a Online Virtual Seminar from UIE.com. Learn more: http://www.uie.com/events/virtual_seminars/eightshapes_nc3/
Drawing static pictures and annotating them in a laborious, impenetrable Word document or PDF doesn’t cut it anymore. The richest communication tool is to depict an actual experience in prototype form. And for the web sites and applications we work on most, no form is closer to the real thing than the real thing: an HTML prototype.
Over the past two years, EightShapes has transformed it’s UX design practice to empower all designers – from information architects to visual experts – to utilize HTML prototypes as the leading, iterative communications device for a project. The learning curve is gentle for some, steep for others. But it’s made us all better designers and more effective communicators over time.
The student felt their preliminary magazine task was of low quality due to having no media skills or knowledge at the start of the course. Through completing the course, the student learned how to use software like Photoshop and InDesign, improved their research and planning techniques, and developed their photography, page layout, font and color usage skills. As a result, the student was able to create a higher quality final magazine product that they felt proud of and demonstrated their learning progression.
This document summarizes upcoming web design trends for 2016. It discusses how trends are moving towards user experience (UX) and mobile-first design. Material design is highlighted as an alternative to flat design that incorporates layers and animation. Typography and imagery will continue advancing to improve readability on mobile. Content will be organized using cards instead of tiles to allow for interactivity. Sites will focus on dynamic storytelling and greater integration of social comments.
April Edwards, lead Digital Strategist + Designer + Owner of { ae } Design Co. walks you through the basic principles of positioning, creating engaging, goal-oriented designs, establishing brand guidelines for consistency and efficiency, email marketing fundamentals and helpful resources to help you truly nail your next project!
Teresa Curlin is seeking a new position and lists her relationship status as in a relationship. She provides details about her background, interests, skills and work history. Her work history includes positions in graphic design, flooring sales, mortgage processing and administration, and she provides examples of her achievements and strengths in increasing productivity and efficiency.
Engage Clients Meaningfully in the Process Of DesignAlan Colville
The document discusses various techniques for meaningfully engaging clients in the design process, such as experience mapping, storytelling, and sketching. It emphasizes explaining processes simply using plain English rather than design jargon. It also stresses the importance of understanding the client's perspective and goals through techniques like empathy mapping. The document advocates spending time collaborating with clients during ideation and early design phases to gain their buy-in and ensure the final product meets their needs.
Effective Email Marketing presented by Cara Friedman of Likeable Media. Email marketing is still an effective way to reach customers while integrating with social media efforts. Email has a high ROI and is the most powerful advertising channel according to marketing executives. The presentation covered topics like likeable design with templates, fonts, colors and mobile optimization; likeable content including curating existing content, unique content, calls to action and easy reading; choosing email platforms; increasing email impact through timing and sharing; and analyzing email marketing analytics. Custom training is also available from Likeable.
From PDFs to HTML Prototypes (Short Form)nathanacurtis
Interested in the long form presentation? It was presented as a Online Virtual Seminar from UIE.com. Learn more: http://www.uie.com/events/virtual_seminars/eightshapes_nc3/
Drawing static pictures and annotating them in a laborious, impenetrable Word document or PDF doesn’t cut it anymore. The richest communication tool is to depict an actual experience in prototype form. And for the web sites and applications we work on most, no form is closer to the real thing than the real thing: an HTML prototype.
Over the past two years, EightShapes has transformed it’s UX design practice to empower all designers – from information architects to visual experts – to utilize HTML prototypes as the leading, iterative communications device for a project. The learning curve is gentle for some, steep for others. But it’s made us all better designers and more effective communicators over time.
The student felt their preliminary magazine task was of low quality due to having no media skills or knowledge at the start of the course. Through completing the course, the student learned how to use software like Photoshop and InDesign, improved their research and planning techniques, and developed their photography, page layout, font and color usage skills. As a result, the student was able to create a higher quality final magazine product that they felt proud of and demonstrated their learning progression.
This document summarizes upcoming web design trends for 2016. It discusses how trends are moving towards user experience (UX) and mobile-first design. Material design is highlighted as an alternative to flat design that incorporates layers and animation. Typography and imagery will continue advancing to improve readability on mobile. Content will be organized using cards instead of tiles to allow for interactivity. Sites will focus on dynamic storytelling and greater integration of social comments.
April Edwards, lead Digital Strategist + Designer + Owner of { ae } Design Co. walks you through the basic principles of positioning, creating engaging, goal-oriented designs, establishing brand guidelines for consistency and efficiency, email marketing fundamentals and helpful resources to help you truly nail your next project!
Teresa Curlin is seeking a new position and lists her relationship status as in a relationship. She provides details about her background, interests, skills and work history. Her work history includes positions in graphic design, flooring sales, mortgage processing and administration, and she provides examples of her achievements and strengths in increasing productivity and efficiency.
Engage Clients Meaningfully in the Process Of DesignAlan Colville
The document discusses various techniques for meaningfully engaging clients in the design process, such as experience mapping, storytelling, and sketching. It emphasizes explaining processes simply using plain English rather than design jargon. It also stresses the importance of understanding the client's perspective and goals through techniques like empathy mapping. The document advocates spending time collaborating with clients during ideation and early design phases to gain their buy-in and ensure the final product meets their needs.
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
Great digital experience happen when we engage clients, not just users, meaningfully in the process of digital design.
This workshop describes techniques, which not only demonstrate the value of UX, but build better client / designer relationships.
The document discusses the importance of user experience in software architecture. It argues that user experience is often not prioritized and provides several potential reasons for this. It then presents a new framework for architects to think about user experience, focusing on personas, purposes, and prototyping. Architects are encouraged to understand users' needs through personas and create early prototypes to get feedback on meeting purposes. The document emphasizes evaluating applications based on whether they were designed for real users.
ZealousWeb is a web design and development company founded in 2002 that offers total solutions for projects from concept to completion. They serve small and medium businesses across several countries. Their primary services include website design, development, graphics design, search engine optimization, internet marketing, and content writing. They emphasize meeting deadlines, clear communication, fast turnaround times, and ensuring client satisfaction. They have technical competencies across web design, development, and marketing. Their process involves an initial quote request, project evaluation, and formal proposal and agreement.
This document is Cameron Brown's multimedia resume, which he created using various multimedia tools like Premier Pro and Photoshop to showcase his skills. Brown has experience with freelancing on platforms like oDesk and Elance, taking online courses to expand his skills in Adobe software and multimedia creation. He is looking for new project opportunities involving video creation, animation, or media editing and provides links to samples of his past work.
The document compares the author's preliminary task to their final product, noting several ways their skills have improved. They learned to use software like Photoshop and Quark Xpress more proficiently. Images, graphics, and layouts were of higher quality. An understanding of codes and conventions helped the final product appear more polished and "like a real music magazine."
1. Email marketers face challenges with rendering across different email clients and devices that can disrupt design elements and the intended message.
2. Testing emails on different platforms is essential to ensure the message and call to action appear as intended for recipients.
3. Following best practices like using text alternatives for images, inline CSS, and table-based layouts can help maximize proper rendering.
Seventy percent of readers immediately delete emails that render poorly or require a lot of pinching and scrolling. On the other hand, responsive emails, designed to automatically adjust to any screen size, receive a 21% higher click-to-open rate than conventional emails. Here's how to design them and pitfalls to avoid.
You send emails to customers and prospects every day, but have you ensured that from design to deployment your emails are the best they can be? With so many components that contribute to an effective email, it can sometimes be hard to decide where to begin when you’re looking to improve them.
Watch Marketo Champion and MSCA, Grace Brebner, walk us through “The Email Circle of Life”, sharing tips on how to optimize your email strategy right from the early design stages all the way through to the post-send analytics.
You'll Learn:
-Which elements make up an effective email
-How to utilize customizable email templates
-Email deliverability and testing best practices
Get response increase-your-emails-impactbakor Balla
This document provides guidance on effectively structuring email content according to industry best practices. It discusses optimizing the preheader, header, content, and footer sections of emails. The preheader should entice readers to open the email with a call to action. The header above the email preview pane should clearly communicate the purpose and main offer using the logo, navigation, and compelling call to action. The content should focus on selling the key benefits rather than just products. Testing different section designs is recommended to improve open and click-through rates.
This document summarizes the key findings from an eye tracking study of over 50 emails. The study identified 10 important drivers of email engagement: 1) Creating engaging first impressions, 2) Using effective email anatomy and design structure, 3) Providing digital signposting to drive actions, 4) Optimizing call to action design, 5) Including added value content, 6) Leveraging the power of words, 7) Mastering digital salesmanship through product presentation, 8) Utilizing graphic assets strategically, 9) Exploiting small important spaces to increase clicks, and 10) Considering peripheral vision through element placement. The document provides techniques and examples for each driver.
The document discusses the design process for an email marketing campaign manager. It outlines conducting secondary research on email marketing and user research. The methodology involves taking a systems approach to study email marketing. Key areas identified include information overload from emails and the need for effective campaign design. User research found expectations around features, reporting, support and pricing. Next steps involve further user research, creating user personas, analyzing findings, and wireframing the interface.
1. This document discusses various aspects of graphic design including branding, images, job aides, styles, layout, design research, software, and concept realization.
2. Key topics covered include using consistent branding elements to build recognition and loyalty, using graphics to support tasks rather than distract, creating job aids and flowcharts to clearly document processes, and designing layouts with a consistent look and feel.
3. The importance of research, idea exploration, and finding creative solutions to design problems is also emphasized.
1. This document discusses various aspects of graphic design including branding, images, job aides, styles, layout, design research, software, and concept realization.
2. Key topics covered include using consistent branding elements to build recognition and loyalty, employing graphics that support the user's task rather than distracting from it, using visual language such as icons and symbols to communicate information, and employing design research and concept development techniques.
3. The document provides guidance on tools and techniques for graphic designers including using templates, flowcharts, styles, research, and software to realize creative concepts and solutions.
The document provides tips for designing the perfect email newsletter, including using HTML templates for colors and graphics, including both text and HTML versions, keeping layouts simple, prominently placing logos and calls to action, testing designs with different email clients, and testing newsletter content and templates to improve performance. Graphics and images should be relevant, words can become links, and consistency across newsletters and websites increases brand awareness. Designs also need to avoid triggers for spam filters.
The document provides guidelines for creating emails that will display properly across different email clients and avoid spam filters. It covers best practices for email size, HTML coding, calls to action, CSS, images, tables, fonts, links, special characters, videos, and common code fixes. Guidelines include using inline styles over CSS, limiting image and file sizes, avoiding divs and background images, and ensuring short clear calls to action. It also lists spam triggers to avoid and tips for proper email timing.
The document discusses common email mistakes and their solutions, including:
1) Including only a large picture in an email, without text, as most email clients will not automatically display the picture and users may delete or mark it as spam.
2) Placing JavaScript code in an email, which is likely to cause the email to be flagged as spam.
3) Using CSS positioning tricks intended for webpages, as emails have limitations on supported CSS.
4) Including absolute paths to images that will break when the email is uploaded to a server.
5) Generating HTML using programs like FrontPage or Word, as they produce "junk code" not optimized for emails.
The document provides guidance on email design for digital marketers. It discusses how email design impacts results and brand awareness and that email design has its own rules due to differences in how email clients display content. It recommends using a clear and simple graphical format with text and limiting content, instead providing links to additional information on a website. It also provides examples of common effective email newsletter layout elements like preheaders, headlines, calls to action, and footers.
Part C Developing Your Design SolutionThe Production Cycle.docxsmile790243
Part C Developing Your Design
Solution
The Production Cycle
Within the four stages of the design workflow there are two distinct parts.
The first three stages, as presented in Part B of this book, were described
as ‘The Hidden Thinking’ stages, as they are concerned with undertaking
the crucial behind-the-scenes preparatory work. You may have completed
them in terms of working through the book’s contents, but in visualisation
projects they will continue to command your attention, even if that is
reduced to a background concern.
You have now reached the second distinct part of the workflow which
involves developing your design solution. This stage follows a production
cycle, commencing with rationalising design ideas and moving through to
the development of a final solution.
The term cycle is appropriate to describe this stage as there are many loops
of iteration as you evolve rapidly between conceptual, practical and
technical thinking. The inevitability of this iterative cycle is, in large part,
again due to the nature of this pursuit being more about optimisation rather
than an expectation of achieving that elusive notion of perfection. Trade-
offs, compromises, and restrictions are omnipresent as you juggle ambition
and necessary pragmatism.
How you undertake this stage will differ considerably depending on the
nature of your task. The creation of a relatively simple, single chart to be
slotted into a report probably will not require the same rigour of a formal
production cycle that the development of a vast interactive visualisation to
be used by the public would demand. This is merely an outline of the most
you will need to do – you should edit, adapt and participate the steps to fit
with your context.
There are several discrete steps involved in this production cycle:
Conceiving ideas across the five layers of visualisation design.
Wireframing and storyboarding designs.
Developing prototypes or mock-up versions.
219
Testing.
Refining and completing.
Launching the solution.
Naturally, the specific approach for developing your design solution (from
prototyping through to launching) will vary hugely, depending particularly
on your skills and resources: it might be an Excel chart, or a Tableau
dashboard, an infographic created using Adobe Illustrator, or a web-based
interactive built with the D3.js library. As I have explained in the book’s
introduction, I’m not going to attempt to cover the myriad ways of
implementing a solution; that would be impossible to achieve as each task
and tool would require different instructions.
For the scope of this book, I am focusing on taking you through the first
two steps of this cycle – conceiving ideas and wireframing/storyboarding.
There are parallels here with the distinctions between architecture (design)
and engineering (execution) – I’m effectively chaperoning you through to
the conclusion of your design thinking.
To fulfil this, Part C presents a detailed breakdown of the many design
.
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
Great digital experience happen when we engage clients, not just users, meaningfully in the process of digital design.
This workshop describes techniques, which not only demonstrate the value of UX, but build better client / designer relationships.
The document discusses the importance of user experience in software architecture. It argues that user experience is often not prioritized and provides several potential reasons for this. It then presents a new framework for architects to think about user experience, focusing on personas, purposes, and prototyping. Architects are encouraged to understand users' needs through personas and create early prototypes to get feedback on meeting purposes. The document emphasizes evaluating applications based on whether they were designed for real users.
ZealousWeb is a web design and development company founded in 2002 that offers total solutions for projects from concept to completion. They serve small and medium businesses across several countries. Their primary services include website design, development, graphics design, search engine optimization, internet marketing, and content writing. They emphasize meeting deadlines, clear communication, fast turnaround times, and ensuring client satisfaction. They have technical competencies across web design, development, and marketing. Their process involves an initial quote request, project evaluation, and formal proposal and agreement.
This document is Cameron Brown's multimedia resume, which he created using various multimedia tools like Premier Pro and Photoshop to showcase his skills. Brown has experience with freelancing on platforms like oDesk and Elance, taking online courses to expand his skills in Adobe software and multimedia creation. He is looking for new project opportunities involving video creation, animation, or media editing and provides links to samples of his past work.
The document compares the author's preliminary task to their final product, noting several ways their skills have improved. They learned to use software like Photoshop and Quark Xpress more proficiently. Images, graphics, and layouts were of higher quality. An understanding of codes and conventions helped the final product appear more polished and "like a real music magazine."
1. Email marketers face challenges with rendering across different email clients and devices that can disrupt design elements and the intended message.
2. Testing emails on different platforms is essential to ensure the message and call to action appear as intended for recipients.
3. Following best practices like using text alternatives for images, inline CSS, and table-based layouts can help maximize proper rendering.
Seventy percent of readers immediately delete emails that render poorly or require a lot of pinching and scrolling. On the other hand, responsive emails, designed to automatically adjust to any screen size, receive a 21% higher click-to-open rate than conventional emails. Here's how to design them and pitfalls to avoid.
You send emails to customers and prospects every day, but have you ensured that from design to deployment your emails are the best they can be? With so many components that contribute to an effective email, it can sometimes be hard to decide where to begin when you’re looking to improve them.
Watch Marketo Champion and MSCA, Grace Brebner, walk us through “The Email Circle of Life”, sharing tips on how to optimize your email strategy right from the early design stages all the way through to the post-send analytics.
You'll Learn:
-Which elements make up an effective email
-How to utilize customizable email templates
-Email deliverability and testing best practices
Get response increase-your-emails-impactbakor Balla
This document provides guidance on effectively structuring email content according to industry best practices. It discusses optimizing the preheader, header, content, and footer sections of emails. The preheader should entice readers to open the email with a call to action. The header above the email preview pane should clearly communicate the purpose and main offer using the logo, navigation, and compelling call to action. The content should focus on selling the key benefits rather than just products. Testing different section designs is recommended to improve open and click-through rates.
This document summarizes the key findings from an eye tracking study of over 50 emails. The study identified 10 important drivers of email engagement: 1) Creating engaging first impressions, 2) Using effective email anatomy and design structure, 3) Providing digital signposting to drive actions, 4) Optimizing call to action design, 5) Including added value content, 6) Leveraging the power of words, 7) Mastering digital salesmanship through product presentation, 8) Utilizing graphic assets strategically, 9) Exploiting small important spaces to increase clicks, and 10) Considering peripheral vision through element placement. The document provides techniques and examples for each driver.
The document discusses the design process for an email marketing campaign manager. It outlines conducting secondary research on email marketing and user research. The methodology involves taking a systems approach to study email marketing. Key areas identified include information overload from emails and the need for effective campaign design. User research found expectations around features, reporting, support and pricing. Next steps involve further user research, creating user personas, analyzing findings, and wireframing the interface.
1. This document discusses various aspects of graphic design including branding, images, job aides, styles, layout, design research, software, and concept realization.
2. Key topics covered include using consistent branding elements to build recognition and loyalty, using graphics to support tasks rather than distract, creating job aids and flowcharts to clearly document processes, and designing layouts with a consistent look and feel.
3. The importance of research, idea exploration, and finding creative solutions to design problems is also emphasized.
1. This document discusses various aspects of graphic design including branding, images, job aides, styles, layout, design research, software, and concept realization.
2. Key topics covered include using consistent branding elements to build recognition and loyalty, employing graphics that support the user's task rather than distracting from it, using visual language such as icons and symbols to communicate information, and employing design research and concept development techniques.
3. The document provides guidance on tools and techniques for graphic designers including using templates, flowcharts, styles, research, and software to realize creative concepts and solutions.
The document provides tips for designing the perfect email newsletter, including using HTML templates for colors and graphics, including both text and HTML versions, keeping layouts simple, prominently placing logos and calls to action, testing designs with different email clients, and testing newsletter content and templates to improve performance. Graphics and images should be relevant, words can become links, and consistency across newsletters and websites increases brand awareness. Designs also need to avoid triggers for spam filters.
The document provides guidelines for creating emails that will display properly across different email clients and avoid spam filters. It covers best practices for email size, HTML coding, calls to action, CSS, images, tables, fonts, links, special characters, videos, and common code fixes. Guidelines include using inline styles over CSS, limiting image and file sizes, avoiding divs and background images, and ensuring short clear calls to action. It also lists spam triggers to avoid and tips for proper email timing.
The document discusses common email mistakes and their solutions, including:
1) Including only a large picture in an email, without text, as most email clients will not automatically display the picture and users may delete or mark it as spam.
2) Placing JavaScript code in an email, which is likely to cause the email to be flagged as spam.
3) Using CSS positioning tricks intended for webpages, as emails have limitations on supported CSS.
4) Including absolute paths to images that will break when the email is uploaded to a server.
5) Generating HTML using programs like FrontPage or Word, as they produce "junk code" not optimized for emails.
The document provides guidance on email design for digital marketers. It discusses how email design impacts results and brand awareness and that email design has its own rules due to differences in how email clients display content. It recommends using a clear and simple graphical format with text and limiting content, instead providing links to additional information on a website. It also provides examples of common effective email newsletter layout elements like preheaders, headlines, calls to action, and footers.
Part C Developing Your Design SolutionThe Production Cycle.docxsmile790243
Part C Developing Your Design
Solution
The Production Cycle
Within the four stages of the design workflow there are two distinct parts.
The first three stages, as presented in Part B of this book, were described
as ‘The Hidden Thinking’ stages, as they are concerned with undertaking
the crucial behind-the-scenes preparatory work. You may have completed
them in terms of working through the book’s contents, but in visualisation
projects they will continue to command your attention, even if that is
reduced to a background concern.
You have now reached the second distinct part of the workflow which
involves developing your design solution. This stage follows a production
cycle, commencing with rationalising design ideas and moving through to
the development of a final solution.
The term cycle is appropriate to describe this stage as there are many loops
of iteration as you evolve rapidly between conceptual, practical and
technical thinking. The inevitability of this iterative cycle is, in large part,
again due to the nature of this pursuit being more about optimisation rather
than an expectation of achieving that elusive notion of perfection. Trade-
offs, compromises, and restrictions are omnipresent as you juggle ambition
and necessary pragmatism.
How you undertake this stage will differ considerably depending on the
nature of your task. The creation of a relatively simple, single chart to be
slotted into a report probably will not require the same rigour of a formal
production cycle that the development of a vast interactive visualisation to
be used by the public would demand. This is merely an outline of the most
you will need to do – you should edit, adapt and participate the steps to fit
with your context.
There are several discrete steps involved in this production cycle:
Conceiving ideas across the five layers of visualisation design.
Wireframing and storyboarding designs.
Developing prototypes or mock-up versions.
219
Testing.
Refining and completing.
Launching the solution.
Naturally, the specific approach for developing your design solution (from
prototyping through to launching) will vary hugely, depending particularly
on your skills and resources: it might be an Excel chart, or a Tableau
dashboard, an infographic created using Adobe Illustrator, or a web-based
interactive built with the D3.js library. As I have explained in the book’s
introduction, I’m not going to attempt to cover the myriad ways of
implementing a solution; that would be impossible to achieve as each task
and tool would require different instructions.
For the scope of this book, I am focusing on taking you through the first
two steps of this cycle – conceiving ideas and wireframing/storyboarding.
There are parallels here with the distinctions between architecture (design)
and engineering (execution) – I’m effectively chaperoning you through to
the conclusion of your design thinking.
To fulfil this, Part C presents a detailed breakdown of the many design
.
The document discusses seven strategies for refreshing email marketing campaigns: 1) Focus on basics like subject lines and alt text, 2) Grow the email list through opt-ins, 3) Enhance design impact with visuals and preheader text, 4) Ensure emails are relevant, 5) Include interactive elements, 6) Analyze email analytics, and 7) Automate workflows. It provides examples and tips for each strategy, such as writing compelling subject lines that convey offers, including valuable preheader text, and making opt-ins easy to find and complete. The goal is to engage subscribers and maximize email marketing returns.
This is a quick reference guide to help you plan and design your next email campaign.
It covers getting your core message across, design tips, fonts to use and avoid, copy writing tips and it also helps you tick off the legal stuff.
Samples - web design, blog posts, and infographicsErik Boman
This document provides tips for designing effective emails and content for responsive websites. It discusses keeping email designs simple to ensure compatibility across different email clients. When designing for mobile, it's important to use small viewports, concise copy, and limit images. For responsive websites, it recommends using images that scale well at different sizes, ensuring good contrast for varying lighting, and tight, scannable copy to accommodate different screen widths. Content needs to be designed with a wide range of devices and contexts in mind.
The document provides a summary of the applicant's work experience and educational background. It includes:
1) Work experience as a graphic designer for various companies including creating marketing materials, designing events, overseeing promoters, and being responsible for creative communications.
2) Educational background including a Bachelor of Fine Arts degree in Advertising and various short courses in graphic design applications.
3) Job responsibilities as a graphic designer including conceptualizing, layout, design, and production of book covers and marketing kits on tight deadlines using software like Photoshop and PageMaker.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
GraphRAG for Life Science to increase LLM accuracy
Email No Nos Guide
1. Email Design No-No’s Guide for Non-Designers
Introduction: The Top Ten Things Both Marketers and Designers
Need to Know
Graphic designers are experts for a reason – through training
and experience they have developed an eye for what is visually 1. Don’t give up on graphics, but know that many of your
appealing and what draws a reader in. But knowledge of attrac- recipients just won’t see them.
tive design and what works for email are two different things.
Many email clients block images by default. So unless a user
Many designers are unfamiliar with the quirks and limitations
specifically turns images on – either for all emails or just one
of designing for email, and it’s your job as a marketing manager
at a time – they’ll simply see empty boxes where your images
to provide the direction to steer them away from the common
should be.
mistakes that affect delivery and response.
You don’t need to eliminate graphics, but your designer should
While many of the recommendations in this guide are about
know that blocked images are a fact of email life. When review-
graphics, we’re not suggesting that you eliminate all of the
ing email layouts ask the designer to show two versions – one
graphics in your email designs. People are visual creatures
with images visible and one with the images blocked. Both
and graphics make a positive impact. Just be sure that your
need to work equally well.
designer knows how to make graphics work for your emails
and not against them. One design trick that can help eliminate the empty-box
syndrome is to set graphics as background images instead of
This paper will provide:
regular images. Email clients simply don’t show these images
1. An overview of the design elements that are the most when graphics are disabled, without putting empty boxes in
effective in email campaigns their places. However, it’s important to note that Outlook
2007 always blocks background images, even when images are
2. An explanation of why traditionally “good design” from
turned on. So you should never set critical images as back-
print and postal mail do not translate to email
ground images, especially if you are a B2B marketer whose
email subscribers are likely to rely on Outlook.
3. What marketers should look for when reviewing an
email design
Your designer may just assume that since the world and the
Web are becoming more graphics-based and that because
4. How to look for email-design resources and advice
browsers are faster, they can push the envelope in email design
by using image-heavy messages. Be prepared to proactively
direct your designer in this area and ask for emails that work
in all scenarios.
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Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
2. Email Design No-No’s Guide for Non-Designers
2
It’s a good idea to make call-to-actions stand out using text-
2. Alt tag copy is an art.
based HTML that’s tricked out with fonts, borders, colors
An alt tag is an HTML tag that provides alternative text when
or even background images. You should avoid placing them
non-textual elements like graphics cannot be displayed. In
into graphics that may be blocked. Use graphics to reinforce
other words, alt tags provide visible copy on top of blocked
messaging, not for messaging itself.
images, so you can explain what the reader isn’t seeing.
The same goes for your masthead if you are designing a news-
Since graphics are often blocked, why not use this as an
letter. It should be designed in such a way that the name of
opportunity to make the email effective even without them?
your company and your newsletter are visible whether or not
Many marketers settle for alt tag copy that simply tells the
graphics are enabled, to ensure readers have the information
reader how to turn the images on. In today’s environment,
they need to open and read it.
you can rest assured that most email users know how to do
this. Instead, why not consider giving the customer a benefit 4. Make sure the reading pane contains a call-to-action,
to turning the image on to see what it is? Try describing the not just graphics.
product if the image is a picture of something for sale. Or
Your designer might want to put your company logo or your
selling the event or service through copy if the image is not
newsletter masthead or another eye-catching element in the
product-related.
top left hand corner of your email. This is what works best
For example, you may want to use alt tag text that reads “50% in traditional mediums like postal mail and print advertising.
off our best-selling cameras” if your linked image is the call- And, quite frankly, it looks like it belongs there.
to-action for a camera sale. We’ve also seen inventive use of alt
However, with the high adoption rate of preview and reading
tags where the sender used humor to compel action. One such
panes, the top-left section of your email might be all the reader
email used an alt tag that read, “See what you’re missing by
sees in their email inbox. The preview pane or reading pane is
right-clicking here. C’mon, you know the suspense is killing
basically the tiny portion of the body of your email that can
you.”
be seen automatically, before a user opens your email, displays
The one thing you should be aware of with alt tags is that some in full view or scrolls. The exact amount of real estate varies
email clients, such as Hotmail, do not display them all. So from email client to email client, but you basically only have
don’t assume that all of your readers can read your alt tags. For 2-4 inches of space to tell your story and persuade viewers to
some of your readers, blocked images are just that – completely open your email.
blocked, without any alt tag text to support them.
Think of the preview pane as your teaser area – a place to grab
the reader’s attention and entice them to either scroll down or
3. Make sure your graphics don’t depress response.
to fully open the email. Don’t put anything in that area that
Because your email graphics may not be seen, it is vital to
isn’t a benefit to your readers. E-newsletters should include
refrain from placing calls to action into a graphic. Let’s say
headlines or “in this issue” content teasers. Promotional emails
your “click now” button or phone number is beautifully dis-
should summarize or highlight the key value proposition and
played in an eye-catching graphic. If the recipient has blocked
call-to-action. And definitely do not put any administrative
images, you’ve just sent an email with the call-to-action totally
items like unsubscribe or “add us to your email address book”
hidden from view.
in this space at the top of your email.
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
3. Email Design No-No’s Guide for Non-Designers
3
When it comes to graphics, keep in mind that your company’s name of your publication. Or you can add a specific brand
logo and other such graphics won’t entice readers to open, name to your promotional email, so that the combination of
because it doesn’t tell them what this particular email is about. the sender name, email address and subject line reinforces who
And if images are blocked, you are literally filling the most you are and what you sell.
important section of your email with empty space.
In addition, think of your subject line as the equivalent of an
By using the top area of the email to highlight the most vital envelope teaser in postal mail. When planning an email, put
information, the rest of the content will naturally flow from yourself in the shoes of the recipient. What do you need to
there. Any graphics or images should appear beneath this see to know the offer is worth reviewing? And don’t forget to
initial call-to-action or value proposition, or to the right of it. check the length of your subject lines. A good subject line has
to tell the story and get a recipient to open the email in 50
5. Use your subject lines, sender name and “From”
characters or less.
address to their best advantage.
6. Know what pre-headers and snippet text are and how
In today’s email-heavy environment, most recipients wade
to use them as response-oriented tools.
through the often overwhelming volume in their email box by
performing “email triage” – quickly deleting any messages that In the inbox, many email clients supplement the subject line
are not worth their time or money. They usually decide this by with what’s known as pre-header or snippet text. Here are a
seeing who sent the email and what the subject line has to say. couple of examples of how pre-header or snippet text is used:
This means that the most critical design element is the plain
• Outlook: In AutoPreview mode, readers see a short line
text that appears in the inbox … before readers even open
of text directly beneath your subject line.
your message and see what your email actually looks like.
• Gmail: PC users see a shaded bit of text after a truncated
There are three critical places to brand your email, so that
subject line. (Just sender, subject line and date sent show
readers instantly know who you are: the sender name, your
up in the Macintosh version.)
From address and the subject line.
• Yahoo!: Renders as a pop-up when readers mouse over
The sender name should include the name of your company
the subject line in the inbox preview on their Yahoo!
or brand, not the name of an individual. For example, your
home page.
email should come from Awesome Company or Brand Name,
not Jane Doe. This tiny but significant part of your email message can help
tilt the balance in your favor when readers are zipping through
Some email clients, such as AOL, display your actual from
their inboxes, looking for which messages to open and which
email address, instead of a sender name. So you should use an
to delete.
email address that makes it clear who you are and what you
do, such as offers@company.com or newsletter@company.com, So where do these email clients get the pre-header or snippet
not jane.doe@company.com. text? It’s generally whatever’s in the first line or two of
your email.
The subject line provides a third branding opportunity. For
example, you can set off the name of your newsletter with
brackets {Newsletter Name}, so readers get familiar with the
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
4. Email Design No-No’s Guide for Non-Designers
4
Outlook 2007 considers graphic images as snippet text and Why should you care? You should care because there were
includes the URL of the graphic image in the snippet, which is almost 270 million mobile phone users in 2008 – and that
why so many HTML emails now include a line of plain text at number is continuing to increase by at least 6% per quarter.
the very top of the message, directly above where any HTML By 2013, the number of mobile broadband users will double.
and images begin. If you don’t like this look, you can use white And chances are those mobile users will comprise the vast
text on a white background to minimize design clutter, and majority of your target audience.
still reap the benefits of snippet text.
So it’s generally a good idea to make sure that any navigation
A powerfully crafted snippet builds on your subject line and bars appear below your primary call-to-action, instead of at or
entices the reader to open your message. A common lost op- near the top of your email. That way, mobile readers can at least
portunity is using “Click here to see images” in the pre-header find out what your email is about before they get inundated
area, which is a lot less powerful than “Jane, get 20% off your with a string of really long URL links. You may also want to
favorite item.” experiment with a design that uses navigation bars sparingly,
toward the very end of your email.
If you optimize for the reading pane (see Tip #4), which
means putting your call-to-action or value prop in the top-left At the very least, you may want to reduce the number of
corner, you’ve already gone a long way to ensuring that your links in your navigation bars. Look back at the last six email
pre-header or snippet text will engage your readers. campaigns and see how many clicks each navigation bar link
actually receives. Navigation bar links that nobody’s clicking
7. Web-like navigation is a poor idea in today’s mobile
are good candidates for removal.
email environment.
Until recently, it was considered acceptable to have a home
page-like row of navigation links at the top of an email. After 8. Know what to do about Outlook 2007, Gmail and
all, this allows your email to look like your website and drive Cascading Style Sheets.
click behavior. However, with the skyrocketing popularity of
Cascading Style Sheets (CSS) is a language used by designers
mobile devices, this practice can turn good email design into
to describe the presentation of a document that will be be
several screens of mobile gobbledygook.
read via the Web or email. It’s most common use is to style
Many mobile devices do a poor job of rendering HTML. In Web pages or emails written in HTML. In the Web world,
fact, they transform your design into plain text. In the process, designers rely heavily on CSS to specify colors, fonts and other
they transform short, easy-to-read URLS such as “Buy Now” aspects of design and layout. But it doesn’t work the same way
into the full URL link, which may look more like “http:// for email and your designer may not even be aware of this.
yourlandingpage.com/c.html?rtr=on&s=3d2,148pj,2ed4,8bh
Before Outlook 2007 and the increase of Gmail adoption,
r,lz3o,czcx,c4cv.” Each URL may take up a significant part of
designers typically created an external CSS file with all the
the screen, causing users to scroll and scroll and scroll if you
layout information for an email and then linked it in the
have several URLs following one after the other in a naviga-
header area of the HTML code. However, Outlook 2007,
tion bar.
Gmail and a few other clients changed all that because they
now completely ignore CSS instructions that are coded in this
particular way.
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
5. Email Design No-No’s Guide for Non-Designers
5
Your designer will need to code all fonts, colors and other • Images - Are the graphics appropriately placed?
details inline – also known as Inline CSS. In other words, they
• Blocked images – Does your email still make sense when
must specify formatting instructions throughout the email,
images are blocked? Do alt tags support the images your
table cell by table cell, paragraph by paragraph to ensure the
readers can’t see with text?
email is viewed correctly. This is much more time-consuming
than linking to an external CSS file. But it is a necessity if • Fonts and link colors – Are your fonts displaying as
you want to guarantee against garbled, mangled emails in your designed? Are your links the right color? This is a
audience’s inbox. common area where different email clients display
different things, based on how your designer codes
9. It is vital to test your email with different email clients
your Inline CSS.
for rendering differences.
• Test every link – Do they work? Outlook 2007
Once you’ve paid attention to these tips and think the email is
sometimes experiences rendering issues when links
designed just right, don’t just assume it will render well in the
are clicked within your email, causing text around
real world. Different email clients, such as Outlook, Gmail,
certain links to temporarily disappear or to display in
Hotmail, Yahoo! and AOL, display HTML in slightly differ-
strange ways. Troubleshoot any issues you find.
ent ways. Your email can look great in your inbox, but look
absolutely crummy when viewed in a different email client. • Does anything else stand out?
Whenever you are launching a new email design or doing a Once you’ve fully tested a new or significantly revised design
major overhaul of an existing one, it is a good idea to send and are confident that it works, you can streamline your render-
yourself test emails using the major email clients your readers ing tests for future campaign sends. There are email-rendering
use. A quick scan of your list or database report should tell you tools, such as Lyris HQ Deliverability Tools, that allow you to
which email clients are popular with your audience. At the quickly double-check rendering across a wide variety of email
very least, send tests to Outlook 2007, Gmail and a mobile clients without sending emails to your own test accounts.
device, since these are the email clients most notorious for
10. How to find the best resources for email design and
mangling formatting.
implementation.
This test should examine:
With the information above and with the Lyris Email
• The sender name and “From” address – Do they read Design checklist (below), you’re armed with what you need
correctly and explain who you are? to give direction on email design. Then let your designers
demonstrate their expertise with layouts that get attention and
• The subject line – Is enough of it visible for it to be
support your brand while also functioning properly.
effective? Does it provide a reason to open?
When choosing a designer for an email program, ask
• Snippet text – Is it a true call-to-action or just
about some of the things on this list. If your designer or
mundane housekeeping?
agency doesn’t know how to answer “How do you handle
• Preview pane – Does it provide an incentive for readers pre-header or snippet text?” or “What can you do to
to open your email? Is your main call-to-action or ensure an email is effective when images are turned off?” you
value proposition visible? may do well to find a designer who does. If your designer
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
6. Email Design No-No’s Guide for Non-Designers
6
About Lyris
insists that using CSS is just fine, be wary. There may be more
informed designers who can and will do the job better.
Lyris HQ provides a single online marketing platform for the
integrated products today’s digital marketer needs: email mar-
Even with the right designer, it is very helpful to have resources
keting, deliverability tools, content creation, Web analytics,
to check email rendering and deliverability, and to predict
search marketing and mobile marketing.
response with online-marketing tools. An integrated online-
marketing tool can ensure that your marketing campaigns
produce the best results at the lowest cost.
Conclusion:
Use The Lyris Email Design Checklist included in this guide
before you launch your next email campaign. By using this
tool, along with the information in this guide, you can partner
with your designer to make sure every email you send has the
highest benefit and provides the best user experience. Your
subscribers will thank you with great response!
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
7. Email Design No-No’s Guide for Non-Designers
7
Lyris Email Design Checklist
Use this list of questions as a checklist when reviewing an email to ensure optimal design.
How does the design look when images are blocked?
• Make sure that your email design works with or without images turned on. With images turned off, what do you see?
• Does your email make sense without them?
How do your alt tags read with images turned off?
• Look at your email with the images turned off. Do the alt tags make up for the images your reader can’t see?
• Instead of telling a customer how to turn images on, is there copy that either describes the product being offered or
that restates your key message?
How does the call-to-action work when images are blocked?
• Check your “click now” button or any other call-to-action with images blocked. How do they read?
Are they invisible when images are disabled?
• Are your calls-to-action text-based, using HTML fonts, colors, borders or backgrounds to make them pop?
Calls-to-action built in this way are visible to all readers, even if graphics are disabled.
• How about vital information like contact phone numbers or Web-site URLs? Are they visible when images
are disabled?
• How about your newsletter masthead? Can you read the company or newsletter name when images are turned off?
Does the preview pane or reading pane spur readers to open your message?
• Is your main call-to-action or value proposition visible in the top-left corner, so readers previewing
your message have a reason to open it?
• Are logos and graphics to the right of or just below your primary call-to-action or value proposition?
This way, if images are blocked, your readers see something more enticing than an empty space.
• Are administrative actions like unsubscribe and “add us to your email address book” taking up this
valuable real estate? The preview pane is probably not the best place for housekeeping.
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
8. Email Design No-No’s Guide for Non-Designers
8
Are your subject lines, sender name and “From” address doing all they can?
• The inbox is your first and last chance to get a recipient to open and read your email.
Do the “From” address and sender names clearly explain who you are?
• Is your subject line exciting enough to get someone to open the email right here and now? Does it read well
when the email is received? Is it no more than 50 characters long?
Are the pre-headers and snippet text providing extra incentive for readers to open?
• Look at the first sentence in your email. Is it benefit and offer-oriented? Does it build on the subject line?
• Look at the email in Outlook Auto Preview, Gmail’s inbox and by mousing over it in Yahoo! to read the snippet text.
If Outlook is displaying a URL for a graphic image, you may need to add a line of plain text to the very top of
your email, before your HTML design starts.
Does the email use Web-like navigation?
• URLs often do not display appropriately on mobile devices. Web-like navigation bars fill mobile screens with page
after page of long URL links.
• Make sure that any navigation bars appear below your primary value proposition or call-to-action, so mobile readers
get to the point before they’re inundated with URLs.
• Consider shortening the number of links in your navigation bars.
• Consider moving your navigation bars near the bottom of your email.
Does the design use CSS? How does it work on Outlook 2007 and Gmail?
• Confirm with the designer that fonts, colors and other details are coded with inline CSS, not an external style sheet.
• Then test it in both Outlook 2007 and Gmail to ensure it can be read.
Does the email render well everywhere it is received?
• For new designs and major redesigns, send tests to email accounts you’ve set up with the most common email clients.
At the very least, send to Outlook 2007, Gmail and a mobile device.
- Do the sender name and from email address read correctly?
- Is enough of the subject line visible for it to be effective?
- Are you making good use of snippet or pre-header text?
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259
9. Email Design No-No’s Guide for Non-Designers
9
- Is your main call-to-action visible in the preview or reading pane?
- Are the graphics appropriately placed?
- Does your email make sense when images are blocked? Are the alt tags compelling?
- Are fonts and colors displaying as designed?
- Test every link – do they all work?
• For existing designs, use an email-rendering tool to quickly spot display issues in different email clients.
Did you have the right resources for email design?
• With all of these tests and using this checklist, did you email design pass? Were there problems and,
if so, what were they?
• How well did your designer understand the issues of design for optimum delivery?
If there were issues, consider finding a designer who is an expert in email or using an integrated internet-marketing tool like
Lyris HQ to help support your designer with testing and rendering tools. By using the right resources, your campaigns can
produce the best results with the highest impact at the lowest cost.
Lyris, Inc. | 5858 Horton Street, Suite 270 | Emeryville CA 94608 USA | www.lyris.com
Toll free 888.GO.LYRIS (465.9747) | International calls 510.844.1600 | Fax 510.844.1598 | Customer support 888.LYRIS.CS (597.4727) or 571.730.5259