Email No Nos Guide

This document provides guidance for marketers and designers on email design best practices. It outlines 10 common mistakes to avoid, such as relying too heavily on graphics that may be blocked by email clients. Designers should create emails that look good with or without images. Call-to-actions and critical information should be in text, not graphics, to ensure they are visible. Alt text for images should provide value if the image is blocked, not just say how to view it. The preview pane area should attract readers to open the email with a compelling call-to-action or teaser, not just graphics.