The document discusses the design process for an email marketing campaign manager. It outlines conducting secondary research on email marketing and user research. The methodology involves taking a systems approach to study email marketing. Key areas identified include information overload from emails and the need for effective campaign design. User research found expectations around features, reporting, support and pricing. Next steps involve further user research, creating user personas, analyzing findings, and wireframing the interface.
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
Print and beyond insights high value marketing services in a high tech worl...Roger Christiansen
High value marketing services or commodotised print ? This presentation looks at the options facing Print Services Providers as they seek to introduce new marketing services
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
Developing the Guinness Online Community. From Social Media to CRM.
Presented by Richard Fraser, Regional MD for Proximity Asia during iStrategy Singapore 2010.
The science behind persuasive design: Capturing the emotional triggers that ...Kath Straub
Today, interactions with prospective customers start on the web. This means to be useful, a website must be more than usable. It must also be engaging and persuasive, like a charismatic salesman.
Persuasive designs do not „just happen“. They are derived through rigorous research identifying the emotional triggers that drive a customer to commit or fears that hinder a customer from acting.
Once key emotional responses are understood, organizations can develop content and messaging strategies which employ principles of social psychology to amplifying customers motivations and minimize their concerns.
By extending the traditional usability methods into the domains of emotional response and human decision making, designers can create content that transform exploration into commitment.
Event at the 120 Bloor Street - Toronto Innovation Centre Offices. The event was part of IBM's Centennial Celebrations. Non-profit organizations were invited to listen to presentations on the topics of Social Media, Collaboration and Web User Experience Design.
Print and beyond insights high value marketing services in a high tech worl...Roger Christiansen
High value marketing services or commodotised print ? This presentation looks at the options facing Print Services Providers as they seek to introduce new marketing services
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
Developing the Guinness Online Community. From Social Media to CRM.
Presented by Richard Fraser, Regional MD for Proximity Asia during iStrategy Singapore 2010.
This presentation takes a look at the new CRM. It details the previous thinking behind CRM strategy and what is new based on today's social customer environment.
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
Best AI Email Marketing Tools in 2024.pptxVanator Assist
AI Email marketing tools have now been established as a prominent medium for communication in marketing.
Most consumers now choose email as their preferred method of communication with brands, and it’s also one of the most basic methods to reach out to your audience directly.
It offers an amazing outcome for your business while minimizing are concerns for users.
It takes more than just writing copy and clicking send to effectively market emails. The finest AI email marketing tools are those that have undergone thorough classification, experiments, and optimization.
NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty.
NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty.
https://nidmindia.com/
DESIGNING IMPACTFUL CAMPAIGN:A PRACTRICAL GUIDE TO EMAIL MARKETINGWITH GETRES...Thobile THOMO
Welcome to "Designing Impactful Campaigns: A Practical Guide to Email Marketing with GetResponse, AWeber, and Moosend" – your definitive resource for creating visually stunning and highly effective email campaigns that leave a lasting impression!
**What This Guide Offers:**
🎨 **Visual Brilliance Unleashed:** Dive into the art of designing emails that captivate and convert. This guide provides a practical, hands-on approach to creating visually stunning campaigns with GetResponse, AWeber, and Moosend.
🚀 **Platform-Specific Design Strategies:** Unlock the unique design features of each platform. From customizable templates to dynamic content, learn how to leverage the design tools offered by GetResponse, AWeber, and Moosend to elevate your campaigns.
🔍 **Strategic Visual Storytelling:** Explore the impact of storytelling through visuals. Learn how to craft compelling narratives that resonate with your audience and drive engagement, all while maintaining a cohesive brand identity.
🎯 **Responsive Design Mastery:** Ensure your campaigns look flawless on every device. Dive into the nuances of responsive design, optimizing your emails for mobile, tablet, and desktop users to guarantee a seamless user experience.
🔧 **Practical Design Tips:** Receive actionable tips and tricks for creating eye-catching graphics, compelling CTAs, and impactful layouts. Whether you're a design novice or seasoned pro, this guide is designed to empower you with practical design insights.
📈 **Metrics-Driven Optimization:** Understand the impact of design on campaign performance. Learn to interpret key metrics, A/B test designs, and use data-driven insights to continuously refine and enhance the visual appeal of your campaigns.
🤝 **Community Collaboration:** Connect with a community of designers and marketers who share a passion for impactful email campaigns. Exchange ideas, seek advice, and collaborate on design projects that elevate your skills and creativity.
🔓 **Design Your Path to Success:** Whether you're revamping your existing campaigns or creating new ones from scratch, this guide is your comprehensive toolkit for designing impactful email campaigns with GetResponse, AWeber, and Moosend.
Get ready to unleash the power of design in your email marketing efforts. Let's embark on a journey to create campaigns that not only grab attention but leave a lasting impression on your audience!
A sequence of emails and SMS steps may be created using the
automation builder module and sophisticated conditional flows based on easily
defined trigger circumstances like shopping cart abandonment, product purchase,
link clicks, email opens, and more. With the use of their segmentation feature, you
can organize your subscribers based on important factors like demographics,
interaction, and custom fields.
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
This presentation takes a look at the new CRM. It details the previous thinking behind CRM strategy and what is new based on today's social customer environment.
This sample chapter from the Marketing Rockstar's Guide to Marketo shows you how to use Marketo for list management and stellar deliverability.
Also remember to sign up for new chapters! Sign up here: http://eepurl.com/sR1EL
Best AI Email Marketing Tools in 2024.pptxVanator Assist
AI Email marketing tools have now been established as a prominent medium for communication in marketing.
Most consumers now choose email as their preferred method of communication with brands, and it’s also one of the most basic methods to reach out to your audience directly.
It offers an amazing outcome for your business while minimizing are concerns for users.
It takes more than just writing copy and clicking send to effectively market emails. The finest AI email marketing tools are those that have undergone thorough classification, experiments, and optimization.
NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty.
NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty.
https://nidmindia.com/
DESIGNING IMPACTFUL CAMPAIGN:A PRACTRICAL GUIDE TO EMAIL MARKETINGWITH GETRES...Thobile THOMO
Welcome to "Designing Impactful Campaigns: A Practical Guide to Email Marketing with GetResponse, AWeber, and Moosend" – your definitive resource for creating visually stunning and highly effective email campaigns that leave a lasting impression!
**What This Guide Offers:**
🎨 **Visual Brilliance Unleashed:** Dive into the art of designing emails that captivate and convert. This guide provides a practical, hands-on approach to creating visually stunning campaigns with GetResponse, AWeber, and Moosend.
🚀 **Platform-Specific Design Strategies:** Unlock the unique design features of each platform. From customizable templates to dynamic content, learn how to leverage the design tools offered by GetResponse, AWeber, and Moosend to elevate your campaigns.
🔍 **Strategic Visual Storytelling:** Explore the impact of storytelling through visuals. Learn how to craft compelling narratives that resonate with your audience and drive engagement, all while maintaining a cohesive brand identity.
🎯 **Responsive Design Mastery:** Ensure your campaigns look flawless on every device. Dive into the nuances of responsive design, optimizing your emails for mobile, tablet, and desktop users to guarantee a seamless user experience.
🔧 **Practical Design Tips:** Receive actionable tips and tricks for creating eye-catching graphics, compelling CTAs, and impactful layouts. Whether you're a design novice or seasoned pro, this guide is designed to empower you with practical design insights.
📈 **Metrics-Driven Optimization:** Understand the impact of design on campaign performance. Learn to interpret key metrics, A/B test designs, and use data-driven insights to continuously refine and enhance the visual appeal of your campaigns.
🤝 **Community Collaboration:** Connect with a community of designers and marketers who share a passion for impactful email campaigns. Exchange ideas, seek advice, and collaborate on design projects that elevate your skills and creativity.
🔓 **Design Your Path to Success:** Whether you're revamping your existing campaigns or creating new ones from scratch, this guide is your comprehensive toolkit for designing impactful email campaigns with GetResponse, AWeber, and Moosend.
Get ready to unleash the power of design in your email marketing efforts. Let's embark on a journey to create campaigns that not only grab attention but leave a lasting impression on your audience!
A sequence of emails and SMS steps may be created using the
automation builder module and sophisticated conditional flows based on easily
defined trigger circumstances like shopping cart abandonment, product purchase,
link clicks, email opens, and more. With the use of their segmentation feature, you
can organize your subscribers based on important factors like demographics,
interaction, and custom fields.
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
Consumer mobility is ever changing. As an email marketer, you’re responsible for making design decisions that affect your subscribers’ ability to use and experience your emails. This webinar deck will help you get started, by sharing the top 5 things you need to remember for designing for mobile devices. It also includes an overview of our new mobile optimized templates, developed to help guide you through your mobile design journey.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Similar to Design project 2 email marketing campaign manager (20)
1. Designing the Email marketing and
campaigning platform :
Research Findings and Design Process
2. Objectives
The objective is to study the phenomenon
of Email marketing holistically and
design an Email campaign Manager.
3. Secondary Research-
Reading online journals, papers and
reviews about email marketing. Having
enough knowledge base to design a
system encompassing the phenomenon.
Simultaneously, user research is being
carried out through the same media.
Systems approach-
Study about system thinking, dynamics
Methodology
and the relevance to selected area of
exploration.(Email marketing)
System Design-
Identifying the main entities in the system
problem, having set labels and working
out the dynamics to form feedback loops
4.
5. Knowledge workers sift through hundreds
of emails per week, more than one-
half of which are spam, leading to
information overload- a situation when
more information is not better.
(Schwartz, 2004 and Simon, 1971)
The bottom line is that useful email
marketing messages are lost in the
background noise with negative
Problem areas identified consequences for short-term
ROI and long-term industry health.
(Nussey, 2007)
development of more efficient algorithms
for distinguishing regular email from spam
(Fawcett, 2003 and Gray and Haahr, 2004).
less spam like messages need to be
created by marketing personnel whose
business now relies on email campaigning
(Garretson, 2007) .
6.
7. There are people actually responsible
to design and send email campaigns,
with the use of email designing
software online.
Design Intervention
To design a responsive email
campaigning manager which makes
sure that email goes to the user's inbox
instead of going to junk folder.
8. User research in the matter is primarily
dependent on secondary research
techniques.
User Research
Customer expectations, expert reviews
of products, blogs and surveys have
been a good source to gather insights
from actual users of email marketing.
9. Feature Set
offers professional features user will
need to create customer surveys,
newsletters and other event emails.
.
Email Campaign Creation
Creating an email marketing campaign
should be easy, regardless of user’s
skill level or experience..
Campaign Reporting
Email marketing services provide
Primary user expectations reports, graphs and statistics that show
the user how the email campaign is
doing.
Help & Support
Help options to get the user started,
including a user manual, a wizard to
walk him through the creation and
monitoring of email campaign, FAQs, a
blog, tutorials and articles that explain
how to create effective campaigns.
10. Intricate details gathered from customer reviews.
• They tend to become frustrated with providers that ask the user for extra fee for every feature they
wanted to add. It’s like a promise broken, the user may switch to other services.
• The initial user may pass on the job of designing the campaigns to other people like assistants after they
have also got acquainted with the platform.
• Customer like to have an email marketing consultant who will be your contact for your campaign. They are
very helpful and easy to get in contact with.
• “Choosing a solution for a new company, I needed an email application that gave me the tools I needed on
a tight budget. I needed quality reporting, and a robust interface that would be quick to get up and
running—after all I want to focus on marketing not the application. “
• Loved features :
1. Dragging and dropping sections
2. Undo Button
3. Creating columns in sections
4. After sending an email, a map shows up pinpointing where your readers are located
5. No sign up fee, pay per month for unlimited emails sent, not cost per email.
6. Appreciate fast and clear telephonic support.
7. Ability to send email from mobile devices
8. The interface is intuitive
9. to sync my mailing list to an existing CRM database— users don't have time to manually synch up data
through CSV files, or work with API's as is required with most other apps
10. compatibility with Microsoft Excel to import contacts.
11. To add custom made templates (by a developer).
12. No restrictions of any sort on the contact lists.
11. Stephanie Gandsey
Senior Marketing Communication Specialist
Responsible for all internal and external
communications for the company, including web
management, brand management, content
creation, marketing collateral design, training and
IT Communication.
.
Russ Henneberry
Content Manager | Business Blog Strategist
at Crazy Egg Software Company
experienced in using the Internet to drive sales,
Few real user profiles: leads and referrals. My background is in content
management, business blogging, analytics,
conversion optimization and community building
through social media.
.
Angela Noble
Graphic designer and writer.
Creates brand identities, website designs, mobile app
interfaces, marketing copy, marketing collateral and
more for clients both locally and across the U.S. UI
Designer/Developer) working on website designs,
email marketing campaigns, brand identities
12. Email Layout Structure
HTML
frame
100%
Lorem HTML
Email Client Popularity
ipsum inner
iOS Devices 35.60%
doit
table frame
iPhone 25.05%
suirt... 98%
iPad 9.74%
iPod Touch 0.81%
Microsoft Outlook 20.14%
Lorem
Outlook 2000, 2003, Express 7.68%
Outlook 2007 6.51%
ipsum td td HTML
doit
Outlook 2010 5.96%
suirt... Table
Hotmail 13.57%
Apple Mail
Apple Mail 5
11%
4.31%
td colspan 2
Apple Mail 4 3.75% Lorem
Apple Mail 6 ipsum
Apple Mail 3
1.70%
1.04% doit td td td HTML
Table
Apple Mail 2 0.20% suirt...
Yahoo! Mail 9.85%
Gmail 8.43%
Android 4.74%
Windows Live Desktop 2.34%
Thunderbird 1.03%
AOL 0.91%
AOL Mail 0.79% Spam Filters
AOL Desktop 9.1 0.12%
Testing Environments • If Area of image content > Area of Non-image content
Sparrow 0.19%
then Email goes in SPAM.
Windows Phone 7 0.14%
• String Check (for specific words)
Lotus Notes 6 & 7 0.07% • Email service providers
> Litmusapp.com A/c Blackberry 0.05% • 1px transparent graphics
> IP checker Excite 0.02% • Forms & Content (http://www.lyris.com/us-en/contentchecker)
> Adobe Browser Lab Palm WebOS 0.01% • JavaScript
Entourage 2004 0.01%
13. User research
More number of actual user of the products
in the market need to be consulted to gather
pain points, a competitive analysis of
different platforms.
Persona Creation
Having the user research going side by
side, a solid archetype of the user is being
created, which shall be referred to and
Next steps in the process used for further design decisions of the
campaign editor’s User Interface.
Analysis
The findings of research will be put to
analysis and important insights shall be
worked upon.
Interface Wireframe iterations
-The prototypes of editor platform
-Interaction storyboards
-Visual Design