With the increase in marketing automation, data has come back into the spotlight as a key business asset. But with so many different types of data, how do you know what to look for? Also, with an increasingly mobile audience, how do you use that data in a way that makes the user convert on-the-spot?
In this webinar, email marketing veterans Skip O’Neill and Manny Ju discuss the importance of relevant content within emails and how purchasing power can be increased by using a simple payment system, minimizing effort for the consumer. They share their expertise to help you leverage the data you already have, and make your marketing efforts deliver more.
Breaking Out Of My Own Silo Turing 2017Wil Reynolds
Presentation where I give quick examples of wins I've been able to uncover for clients by using tools that belong to "other" divisions, from IBM Watson, to PPC data, to Power BI.
Microage Innovation Conference 2016 Montreal - 10 Marketing Tactics for Small...Presstacular
Slide deck presented at the MicroAge Innovation Conference, April 25, 2016 in Montreal to MicroAge partners. Topic: how to do marketing to grow your IT business.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
Watch speech at → https://youtu.be/1oXt9GvFfyc
Austin Distel believes personalized website experiences are the future of eCommerce. Increase conversions and create raving fans with individualized, frictionless, and delightful experiences.
Want to have Austin speak at your event?
Visit → austindistel.com.
Lee Chadwicks's B2B Email Marketing presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
Breaking Out Of My Own Silo Turing 2017Wil Reynolds
Presentation where I give quick examples of wins I've been able to uncover for clients by using tools that belong to "other" divisions, from IBM Watson, to PPC data, to Power BI.
Microage Innovation Conference 2016 Montreal - 10 Marketing Tactics for Small...Presstacular
Slide deck presented at the MicroAge Innovation Conference, April 25, 2016 in Montreal to MicroAge partners. Topic: how to do marketing to grow your IT business.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
Watch speech at → https://youtu.be/1oXt9GvFfyc
Austin Distel believes personalized website experiences are the future of eCommerce. Increase conversions and create raving fans with individualized, frictionless, and delightful experiences.
Want to have Austin speak at your event?
Visit → austindistel.com.
Lee Chadwicks's B2B Email Marketing presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignrash799
The traditional PPC model is to pay for clicks. With a pay for conversions campaign, the advertiser pays only when they obtain a conversion. For this reason it can be a very low risk campaign to run. This presentation runs through what is a pay for conversions campaign, what to expect when you first set the campaign live and some tips on how to make it successful.
Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
Brisbane Shopify Meetup - 7th June 2017 Reload Media
Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
SES New York Ads in a Quality Score WorldLevelwing
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
5,000. That’s the number of ads your prospects are exposed to every day, and that’s a lot. So how do you make your business stand out in all that noise? How do you hit your target audience with marketing that not only captures their attention but WOWs them to convert?
These are the fundamental questions asked by all marketers, in this new webinar, we are going to answer them. Join the conversion trifecta WordStream, Bounce Exchange, and Datanyze for our next free webinar and learn how to capture, engage, and convert your prime prospects with a stand-out marketing message.
You'll learn our top 10 proven strategies to win new customers and stay competitive absolutely everywhere, including:
- On the search results page
- With your website
- And when reaching out to leads
_____________________________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Personalization and Performance: How much revenue are you losing due to slow,...Conversica
What factor decides whether your messaging engages a lead... or enrages them? The answer is, a believable personal touch. Gil Allouche, CEO of Metadata.io, and Gary Gerber, Head of Product Marketing at Conversica, unveil the secrets to achieving deep personalization, at industrial scale.
You can also watch the on-demand webinar at: https://youtu.be/LWxnogbP14g
During this webinar, Tyler Garns, Infusionsoft’s own marketing expert, will show you:
How to determine what your leads want
Lead capture techniques that boost traffic
How to create engaging lead magnets
5 ways to get visitors to share your lead magnets
And more
http://partners.infusionsoft.com/2011webinar/13hotleadmagnets
As a marketer you know how important it is to understand your audience; you also know how impossible it can be to get that right!
In this webinar, digital marketing pros from WordStream and Bounce Exchange share 4 psychology principles to help you get inside your audiences’ heads and gain insights to boost your landing page conversion rates.
You’ll learn how to:
-Leverage psychology to better understand your audience
-Use that knowledge to build a better conversion funnel
-Craft landing pages with crazy high conversion rates
For more information on WordStream, visit www.wordstream.com.
Email Marketing for Publishing and Media MarketersAdestra
This informative session, designed to specifically address the needs of publishing and media marketers, will cover:
First steps to success
The importance of being mobile
Automation tips to make you successful
Advertising: a potential revenue stream
Testing your way to success
And throughout the presentation there will be plenty of examples to help contextualize and bring the above tips, tricks and strategies to life.
Presented by Rob Pellow, Head of Digital Design, Adestra, at Marketing Week Live on 27th April 2016. Download to see the notes that explain each slide.
Learn how to send BETTER not more emails from Jon's session at BrightonSEO. As an attendee, get 20% off the Send Better Emails book at sendbetter.email/brightonseo
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
Pay. Per. Conversion. what to expect from a Pay Per Conversions Display campaignrash799
The traditional PPC model is to pay for clicks. With a pay for conversions campaign, the advertiser pays only when they obtain a conversion. For this reason it can be a very low risk campaign to run. This presentation runs through what is a pay for conversions campaign, what to expect when you first set the campaign live and some tips on how to make it successful.
Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
Brisbane Shopify Meetup - 7th June 2017 Reload Media
Slides from the Brisbane Shopify Meetup on 7th June 2017. Special guest speakers are Holly Cardew (Pixc), Nik Mirkovic and Alex Tomic (HiSmile), and Josh Newport (Shopify).
SES New York Ads in a Quality Score WorldLevelwing
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
5,000. That’s the number of ads your prospects are exposed to every day, and that’s a lot. So how do you make your business stand out in all that noise? How do you hit your target audience with marketing that not only captures their attention but WOWs them to convert?
These are the fundamental questions asked by all marketers, in this new webinar, we are going to answer them. Join the conversion trifecta WordStream, Bounce Exchange, and Datanyze for our next free webinar and learn how to capture, engage, and convert your prime prospects with a stand-out marketing message.
You'll learn our top 10 proven strategies to win new customers and stay competitive absolutely everywhere, including:
- On the search results page
- With your website
- And when reaching out to leads
_____________________________________________________________
For more information about WordStream's services, visit www.wordstream.com.
Personalization and Performance: How much revenue are you losing due to slow,...Conversica
What factor decides whether your messaging engages a lead... or enrages them? The answer is, a believable personal touch. Gil Allouche, CEO of Metadata.io, and Gary Gerber, Head of Product Marketing at Conversica, unveil the secrets to achieving deep personalization, at industrial scale.
You can also watch the on-demand webinar at: https://youtu.be/LWxnogbP14g
During this webinar, Tyler Garns, Infusionsoft’s own marketing expert, will show you:
How to determine what your leads want
Lead capture techniques that boost traffic
How to create engaging lead magnets
5 ways to get visitors to share your lead magnets
And more
http://partners.infusionsoft.com/2011webinar/13hotleadmagnets
As a marketer you know how important it is to understand your audience; you also know how impossible it can be to get that right!
In this webinar, digital marketing pros from WordStream and Bounce Exchange share 4 psychology principles to help you get inside your audiences’ heads and gain insights to boost your landing page conversion rates.
You’ll learn how to:
-Leverage psychology to better understand your audience
-Use that knowledge to build a better conversion funnel
-Craft landing pages with crazy high conversion rates
For more information on WordStream, visit www.wordstream.com.
Email Marketing for Publishing and Media MarketersAdestra
This informative session, designed to specifically address the needs of publishing and media marketers, will cover:
First steps to success
The importance of being mobile
Automation tips to make you successful
Advertising: a potential revenue stream
Testing your way to success
And throughout the presentation there will be plenty of examples to help contextualize and bring the above tips, tricks and strategies to life.
Presented by Rob Pellow, Head of Digital Design, Adestra, at Marketing Week Live on 27th April 2016. Download to see the notes that explain each slide.
2016 Email Marketing Industry Census WebinarAdestra
Adestra and Econsultancy present the tenth anniversary edition of the Email Marketing Industry Census.
More than 1,100 in-house and agency marketers contributed their view on email marketing performance, results, return on investment (ROI) and strategies covering topics like mobile, automation, personalisation, data and the future of the channel.
Join us for an in-depth discussion of some of the key highlights including:
Email tops SEO for ROI, but investment is still lagging
Personalisation and advanced segmentation remain a challenge
Mobile optimisation tactics and challenges
Email automation success is growing, but it’s slower than expected
Data management and EU GDPR
Email production can involve the interaction of two camps:
1) Time-poor marketers who are under pressure to get email campaigns launched, free of errors, across a myriad of devices and containing engaging content to maximize interactions
2) Email designers who know the quirks of different email clients and put their heart and soul into creating impactful and innovative emails to enhance the brands they work with
When it comes to designing for the inbox of the future, the designers will have the know-how, but the marketers will do the day-to-day heavy lifting. We’ve put two of our own experts, Lisa and Rob, from the two camps together to discuss:
1) The current challenges of mobile email marketing
2) Tips for delivering engaging emails no matter the device it’s received on
3) How to future-proof your email marketing
Also, don’t miss out on a sneak preview of Adestra’s new next generation Email Editor – leave beautiful design to the designers and skilled execution to the marketers.
In this webinar we gave some actionable advice to use in campaigns right now, as well as help in planning for next year. Not only for Christmas, but other public holidays as well. There'a also be some terrible Christmas-related puns. You have been warned.
Cyber Security in the market place: HP CTO DaySymantec
Cyber Security in the market place overview presented at HP CTO Day,covering: the current cyber-security threats to Enterprise Businesses and Government Departments, along with the board-level concerns and priorities for investment in systems and services to protect and secure their information.
In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you'll hear about how to make email trendy again using mobile, social, sleek automation and targeting.
How much time do you spend developing your subject line strategy? If you're like 9/10 marketers, the answer is "not enough!".
Remember, your subject line delivers a message, whether the email is opened or not.
2015 Email Marketing Industry Census - The Results Adestra
Now in its 9th year, the census reveals that email is still in the running for top spot when it comes to return on marketing investment. However, there is still a wide gap between companies who see excellent ROI from their investment, and the ones that struggle. The census has shown that team structure is one of the factors affecting this gap.
Join us for a discussion of the key findings from this year’s census report, so you can benchmark your email marketing in areas like mobile, automation, best practice and budgets.
Driving email automation ROI with triggered emailsAdestra
Getting started with email automation can be overwhelming. How can we be sure that all the effort will be worth it?
In this webinar, we will explore ways to make your data work harder, without causing any strain on your resources. We will share examples of successful lifecycle, and triggered programs. You’ll learn how to take the first steps in making your email marketing automation dreams a reality.
The holiday season is a time of great excitement, but also anxiety for email marketers striving for their subscribers' attention. Fear not, we're here to help you make the best of the season and achieve fantastic results with lessons from last year, tips, tricks and examples.
7 Email Marketing Trends and Predictions for 2016Adestra
Email has been the channel that keeps performing regardless of digital marketing fads. As the attention turns to it once again, it’s time to learn from the past year and look ahead at the exciting opportunities coming up. Advances in email technology and creative email designers have been pushing the boundaries of what is possible in this medium.
We’re here to sift through the many predictions being made and highlight what will actually help you achieve your marketing goals, delight your subscribers and ultimately increase revenue.
10 email ideas retailers can use to boost results and drive revenueAdestra
Retail is a very competitive industry and savvy marketers know that email can generate excellent ROI if paired with a great strategy. We want to help you build a successful strategy so we’re sharing 10 ideas to help you add value and impress your customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.
This session is full of examples and tips, so you’re bound to find at least one inspiring idea to implement in your company straight away. You can listen to the recording here: adestra.com/resources/webinars/#archive
2015 Subject Line Report Results - Improve your subject lines like never beforeAdestra
Following on from our wildly popular report in 2013, in this year’s edition we’ve taken things to the next level. We’ve looked at more than 3 billion emails, and picked over 300 keywords across four industries: retail & B2C, conference & events, media & publishing, and B2B.
In this webinar we discussed the findings, and shared real insight to help you formulate the best performing subject lines.
Sector by sector, how does your email marketing stack up?Adestra
Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre. In order to make the data from our 2016 Email Census more relevant for marketers, help them learn and improve, we’ve drilled down to the sector level.
So, which is the best sector for email marketing? Which gets the highest ROI, how successful are different sectors with mobile and automation, and what are they focusing on in the near future? Join us for a session full of insight covering:
Print/Publishing & Media
Retail/Mail Order
Charities, Government & Non-profits
Financial Services & Insurance
Travel & Hospitality
Technology & Telecoms
How To Set Up The Perfect Cart Abandonment Campaign (And Make It Your Highest Revenue Generating Email)
- 6 ways to ensure your cart abandonment campaign recovers the most amount of revenue possible.
- How we lifted conversions from email by 33.96% with an little known email marketing feature.
- How to identify more site visitors and capture more emails to generate more revenue.
- A real life cart abandonment campaign case study from Great Fermentations which has been converting at 20% over the last 12 months.
Designed for Success: Optimizing the Email ExperienceLitmus
Great design is more than stunning graphics—it's a key strategy to unlocking the success of email. And as one of digital marketing's highest performers, email requires its own unique set of content, marketing, and design considerations. Discover the six stages of the inbox experience and pick up
actionable tips to help you create amazing emails that get opened, clicked, and stay out of the spam folder.
Using Customer Data as a Fuel for PersonalizationVWO
You really want to put the customer first, truly at the center of your personalization efforts. You also have data at your disposal, loads of it. Don’t you? But what now?
Which data are you going to use to ensure that engagement and conversion KPIs are actually achieved? How do you collect this data on a recurring basis? How do you keep it updated and how do you then personalize across both online and offline channels?
Daniel, who has been working at the intersection of data, marketing, and technology for the past 12 years, will try answering the above questions in this webinar. By taking examples from companies like ALDI, Domino’s Pizza, and Opel, he will explore how to tie data and personalization together for successful engagement.
Email is sometimes a hard medium to think about. As a marketer, you need to get the right message at the right time in the right way. As a designer, you want to represent the brand, be innovative, and have emails that always look perfect. The developer says email is restrictive and difficult and your stakeholders want the moon on a stick so where does that leave you?
Luckily, our Head of Digital Design is here to give you some simple rules to use that will open the door to experimentation, innovation and beautiful emails. Using examples from many sectors, as well as drawing on his experience working with global agencies and brands, he will show you what’s possible and what you should avoid.
2016 was definitely the year that turned marketers’ heads to email because of its ROI and increasing advanced personalization potential. This makes 2017 a very exciting year for our industry! Whether you’re an email advocate or a marketer who has email as just one part of your digital marketing arsenal, this webinar is one you don’t want to miss.
We’re joining forces across the pond to bring you some trends and predictions that we think will shape 2017, including:
• Understanding Your Big Data
• Personalization & Segmentation
• Taking Automation to the Next Level
• Interactive Emails
• Data Regulations & Privacy
• First-Person Marketing
• Multichannel Optimization
Perfecting your cross-channel personalizationAdestra
Delivering personalized content is consistently front-of-mind for email marketers, yet our research has once again demonstrated that this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.
“The Best of the Email Swipe File” highlights 20 emails from the more than 160 and counting emails that we’ve pinned to the Email Swipe File pinboard on Pinterest. These emails represent outstanding email design, but they also represent five email design trends that we feel are critical.
Great presentation from Parry Malm of Adestra to the Dovetail User Group. Contains the latest research into what words work in email subject lines to get that vital click through rate up.
The 5 Design Trends behind 'The Best of the Email Swipe File'Chad S. White
“The Best of the Email Swipe File” is not just about 20 outstanding emails. It is also about five critical design trends:
1. A growing requirement to be mobile-friendly
2. Increasing relevance through personalization
3. Greater sophistication for triggered messages
4. A stronger editorial voice
5. A continued evolution of inspired fundamentals
During this webinar, Andrea Smith and I discuss these trends and how our selections from the Email Swipe File illuminate those trends.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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5. @adestra adestra.com#EmailMarketing
Where are we today
• How has mobile changed
the landscape
• Dynamic and conditional
content moves beyond
the digital junk mail
• Is relevancy still
relevant?
16. @adestra adestra.com#EmailMarketing
Which goals does your organization want to achieve
through email marketing in the next 12 months?
Source: 2013 MarketingSherpa Email Marketing Benchmark Survey
17. @adestra adestra.com#EmailMarketing
Email remains the best channel for driving online sales
Page 17
62%
12%
21%
5%
0.01%
Email
Direct
Link
Search
Display
62%of conversions come
from email
Source: SeeWhy, “Unlocking the Secrets of Mobile Conversions”, 2014
18. @adestra adestra.com#EmailMarketing
Two out of every three emails are read on a mobile device
Page 18
66%of all emails are
opened on a
smartphone or tablet
Source: MovableInk US Consumer Device Preference Report, Q1 2014
31. @adestra adestra.com#EmailMarketing
The Traditional End-to-End Process
Jump to
web site
Add to cart Checkout
Billing &
Shipping
Address
Credit
Card
Review and
SubmitFinish cart
DONE
7 clicks and 109 keystrokes later …
Welcome to the webinar - Skip
Its more than just content, its leveraging automation
The real reason for email marketing….
Skip
A few house-keeping things before we start:
You are all on mute so we can’t hear you,
but you can ask any questions using the questions panel in the sidebar.
We’ll have some time at the end for discussion, so I do encourage you to use this feature.
Alternatively, you can also ask questions on Twitter to @adestra.
#EmailMarketing (footer)
Skip – I’d like to introduce my co-presenter: Mayy Ju with @Pay. -----Manny…..
@atpay @adestra @mannyju & @skiponeill #EmailMarketing on the footer of every slide
Who is @Pay and Adestra? – 2-3 sentences on the company
Skip mentions Manny name and Manny does background, then back to Skip
Manny:
@Pay is an express checkout technology company. Using our technology, anyone can instantly and securely checkout DIRECTLY from an email with just 2 clicks. @Pay lets consumers make purchases directly from emails anytime, anywhere, on any email-enabled device.
Skip
This is Not going to go into a history lesson, on email marketing but rather an emphasis on streamlining and automating your email programs and to introduce you to a way to make conversion simple
Skip’s Slide - Email Marketing should not be taken lightly. It’s critical to a businesses success. Don’t be overwhelmed by the job…..
Why relevancy, is still what really drive revenue with email
Skip slide Martech slide
Mergers – Acquisitions
Not too many independent ESP’s left
Skip Slide
With all the consolidation
Where does a marketer turn? They don’t have to turn anywhere, just talk to your ESP about best practices.
Skip
Manny – There are challenges, you are correct Skip
Inboxes a full of clutter. Those newsletters you subscribed to and no longer read.
Manny --The average number of business emails landing in your inbox today is 108 per day. And this is expected to rise to 140 a day by 2018
-Radicati Group………..
Skip – You want your email in the inbox to stand out and say “pick me” – Kind of like Story on inbox clutter and what prompts a person to open.. Have your emails ever been caught up in the masses and group picture (Indiana Pacers), Its like a group picture and how do you stand out.
Skip - Put yourself in the shoes of your subscribers when thinking of sending them a message.
Skip story – inbox value and why you open. Mom, boss spouse
Last quarter
Last month
Last week
Yesterday
Manny:
The key to effective email marketing is to establish trust with your subscribers.
The way to build that trust is to have something that’s relevant and meaningful to say. Email marketing is just an extension of human interpersonal relationships. The people you listen to are the people that have something worthwhile to say.
There’s already a lot of information published about how to write compelling subject lines to get people to open your emails. The point I want to make is that once you’ve established trust with your subscribers, they will start opening your email – not necessarily because of your subject line – but because of who you are.
Reflect upon your own email reading habits. When you’re scanning your email inbox, which do you look at first? Do you look at who the email is from first? Or do you look at the subject line first? If you’re like me, you’ll look at the “From” column first – then look at the subject line second.
Manny:
Email Marketing has to have a purpose.
One of my teachers in school always told us, “Don’t mistake activity for accomplishment.”
Make sure that you have clear goals that you want your email programs to accomplish.
Skip - As an organization, know your goals and as a marketer how they are measured at the end of the day. Let me share two very quick example:
Book store in Denver – asked what her goals were for email marketing – to inform parents of kids books, newsletters of reading and book signings. No real goal is to “sell more books”
Previous client (Expedia) responsible generating 1b in revenue just from email. Real money …
Skip’s slide –
Who is the typical Email Marketer?
Often times the email marketer is the new college graduate who is tasked with learning a systems and meeting deadlines. It all depends on the size of the marketing organization and how committed they are to leveraging their data to drive revenues.
Many organizations are investing 10’s and 100’s of thousands of dollars to learn who their customers are and they are not leveraging that data with an effective way to communicate
Grocery store example: Loyalty card scanned, they know what you buy, how often and how much you spend. The can make predictions on your gender, the size of your family and if you are health conscious or not. Not many grocery stores use purchase data to market
Manny - I just want to highlight that increasing sales conversions and/or revenue along with “drive additional traffic to our web site” (presumably to purchase) is the Top Goal of email marketing among the executives surveyed.
How does your organization compare? What does your organization want to accomplish with its email marketing program over these next 12 months?
Manny: I know that I’m preaching to the choir when I say that email remains the most effective channel for driving online sales.
Manny: By now, we all know that mobile devices are the primary means that people read their emails. If you are an international brand, then you are probably already aware that in many parts of the world, mobile devices are the ONLY way that people are reading your emails.
Skip asks Manny - Would age or demographics play a factor?
Manny. Not necessarily demographics but sociographics. There are many households in the US that cannot afford personal computers. But definitely everyone in the household has a smartphone.
Benchmarks are not a substitute for testing – you should be using an email service provider that gives you the ability to determine what percentage of your emails are being opened on mobile devices.
Skip – Test is critical to meet your goals…….
Skip slide - Not really Yes and No. 66% say they test subject lines but that is the end of it
Adestra & Econsultancy Census – marketers who test their emails 74% report excellent or good ROI - Marketers who do NOT test, report only 34% good or excellent ROI.
Underutilized feature among marketers. - Don’t have time to test. You cant afford to not test. Driving revenues is a goal, you have to test to maximize your revenue potential. Meeting a deadline does not equal making money
Here is another example on the % of marketers who say they test.
Companies testing all the time is more frequent than an agency doing work for a client 16% vs 9%
Regardless if you hire an agency or do email yourself, testing is an underutilized feature.
Skip Timing is important – send both emails at the same time unless you are testing time of day
Test one variable at a time.
Keep testing….
Skip –Your content needs to be relevant regardless of the device you need to make sure you are testing more than just content, but how it renders via mobile, laptop
Use subscriber Behavior, demo graphic, geography, age gender preferences, etc….. To send the content that is relevant to each individual.
Manny – Skip you bring up a good point, mobile is not just a small screen, you need to think of the context as to why and when someone reads on a mobile device. Here’s where your ESP’s reporting helps.
Let me give you an example of a brand in the Travel and Hospitality industry. They send out a pre-arrival email two days before a guest is due to arrive at their properties. Using their ESP’s email click data, they discovered that the links that people clicked on differed when the email was viewed on a smartphone compared to when it was viewed on a desktop or tablet.
The lesson learned is this: if you’re using responsive design in your emails, don’t just make the mobile-friendly version a re-purposed version of your desktop email. Use your email analytics to discover what people are interested in when viewing your emails on a mobile device. Let your readers tell you what’s important to them. Then design your mobile-friendly email accordingly.
Skip –
Taking mobile into consideration
Back to the goals – making money - but there is a problem or hiccup in the process. - image of someone “in the mood” wallet in hand or feel charitable.
Subject line testing done
Responsive – done
Compelling content – done
Why – make money’
Manny: Web analytics now enables email marketers to have visibility of the entire purchase funnel. The most eye-opening realization that this data gives us is that people are very comfortable shopping online with their mobile devices. The challenge is converting – that is – following through to the end to make the purchase on a mobile device.
The key point I want to make is this: the increased reading of emails on a smartphone leads to decreased sales – if you don’t take corrective action now.
Manny: This graphic illustrates the data.
The 8% add to cart rate when shopping on a smartphone is comparable to the 11% add to cart rate when shopping on a desktop computer or a tablet.
So shopping isn’t the problem. The checkout is the problem.
94% of shopping carts are abandoned at the final checkout stage on mobile devices.
The result: less than 1 out of every 200 shoppers convert when reading an email on a smartphone.
One final point: the notion that people use their smartphones to “triage” their emails and then read them later on a desktop computer is a myth that has been thoroughly debunked. Reports have confirmed that only 2% of all emails are ever read a second time.
Bottom line: you don’t have a second chance to make a first impression. Make it right the first time.
Manny: Why is the checkout abandonment rate so high on smartphones?
I’m going to explore three reasons, starting with the most obvious.
The finger is the perfect replacement for the computer mouse. It is NOT the perfect replacement for the keyboard.
Manny: The second reason for the high abandonment rate on a smartphone has to do with the fact that it’s a mobile device.
“Mobile” means mobile. Think of all the times and places you are at when you’re reading your emails on your smartphone. Maybe you’re sitting in the Husband’s Chair at Macy’s. Maybe you’re sitting in the lobby waiting your next appointment. Maybe you’re sitting on a park bench watching your children play. Either way, you’re out somewhere in public.
How comfortable are you taking your credit card out of your wallet or purse in public? How comfortable are you putting that card on a table or a bench in plain site while you key your card information into the payment page on your smartphone?
Of course you’re not comfortable. So you tell yourself that you’ll remember to open that email when you get home and then make the purchase.
Fat chance. 98% of the time, that never happens.
Manny: Here’s the 3rd reason for the high checkout abandonment rate on a smartphone – and it’s related to the first reason.
There exists an inherent disconnect between the email and the web site. Organizationally, they are managed by two completely different departments.
So here you have an email that has been optimized for mobile.
Manny: But the check out page which it takes you to clearly isn’t.
eMarketer study finds less than 20% of web sites are optimized for mobile
Manny: I exhort each of you to go through the end-to-end experience of purchasing a product or service from your own emails.
Remember: the online shopping experience was introduced close to twenty years ago – long before smartphones – and it hasn’t changed much since.
Here’s what I want you to do: count the number of mouse clicks. Count the number of page views. Count the number of keystrokes. Count how many of each it takes to complete the process from beginning to end.
And then ask yourself: is this what I as a consumer want to do on a smartphone – again and again??
Manny: The answer to my last question is “Heck no!”
That’s why you’re starting to see more and more express checkouts making their way to the online shopping experience.
Manny: Here’s an overview of the different express checkout options. This is by no means the definitive list. I’m just highlighting a few.
On the left hand side are what I call “closed network” express checkouts. I’m calling them closed because the express checkout experience only exists within their network.
Amazon is the pioneer in this area when they patented the “one-click” checkout about 15 years ago.
iTunes is probably the most widely used express checkout. Can you imagine having to get your credit card out and keying the numbers into a web form every time you wanted to download a song?
And I’m sure many of you have read the recent press release that Pinterest is going to implement an express checkout on their site.
Open network, as I’m calling it, is the express checkout that works across merchants. PayPay was an early pioneer in this area. With multiple merchants supporting PayPal, a consumer only needs to log in with his PayPal account to make a purchase to any merchant accepting that form of payment.
Since that time, there are other express checkout providers coming into the market, including @Pay.
Manny:
We’ve already established that email marketing remains the #1 channel for driving online sales.
We’ve also already established the importance of express checkouts for online sales.
It’s now time to start incorporating express checkouts in your emails themselves.
Manny
Express checkouts are perfect for what I call WYSIWYG products – those that are self-explanatory within the email itself. Vitamins and other health care products are WYSIWYG products. Clothing – where you need to go to the web site to find the sizes and colors – are not.
So for those emails promoting WYSIWYG products, why not use the email as a direct point of sale and let your customers purchase directly from the email itself?
These types of promotional emails are perfect for express checkouts. But there’s more to email marketing than using email as brochure ware
Skip:
Yah your right.
Using data for
Awareness and Concept of remarketing has been around for long time – evolved and catching on.
Skip Stats on who is doing remarketing.. %
Moving beyond the email …advanced
Skip: anatomy of a good abandoned cart remarketing email: display what was abandoned in the cart, deep link right back to cart
Only 20% of online retailers are using remarketing emails to capture abandoned carts – that’s free money.
No 1 questions I’m asked is How long does a cart have to be idle. 20 min – BP for sending remarketing email (day/hour?) less than 24 hrs. Fashionably later within the hour.
Skip slide
Sales oriented
TIMING: within 24 hours of cart abandoned
OFFER - coupon, discount, free delivery related to the purchase and/or upsell/cross-sell opportunities
Customer Service oriented
Customer service contact details
Information related to potential problems with the ordering process
Include a link directly back to the cart the user abandoned, or at least to the product featured
Create urgency
Consider offering a ‘price match’ if cheaper price is found elsewhere
Offer reviews on the product to reassure
Test one email verses a sequence of two or three abandon cart reminders
Manny: If you are using your web analytic package correctly, you should be tracking the different types of abandonment.
Express checkout capability is a perfect application for abandoned checkout remarketing emails.
Skip: What’s the different between abandoned checkout versus abandoned cart?
Manny: Abandoned checkout is abandonment at the final step – when the person is at the payment stage. There are different reasons for abandoning a shopping cart versus abandoning at the checkout counter.
Skip - Examples: product replenishment
Dog food
Shampoo
Oil changes
Office supplies (toner/paper)
Software download
Automation – past purchase history examples. One to one content. Know what is purchased….RFM buying patterns
Skip: anatomy of a product replenishment email
Manny: Product Replenishment emails are absolutely perfect for express checkouts. Your commerce data tells you the product, the full cost including shipping and sales tax, and you know the shipping address.
Make the repurchase as instant and as transparent as possible.
With an express checkout option from a product replenishment email, you’re not asking for credit card, you’re not asking for shipping address. You’re only asking for one thing: the customer’s approval. How transparent and frictionless is that?
Skip here is a good B2b example
Here is another example B2B
Office supplies (toner/paper)
Software download
Automation – past purchase history examples. One to one content. Know what is purchased….RFM buying patterns
Skip - Use TM to market or cross sell, knowing 80% open rate.
How many people have made a purchase and NOT opened the email to get it right…. 80-85% open rate, so why not do a cross sell/upsell. Amazon does it.
Cross-sell
Ways to drive revenue
Manny – express checkout from a transactional message is identical in concept to the one we just reviewed. You know the payment information, you know the shipping information from the product that was just purchased.
So you show the shopper the next logical product – in this case a belt – and you’re just asking the consumer for one word: “Yes”
Skip and to wrap up…
Another type of automation can be a count down program. Where something is expiring. It could be a subscription to a maganize, a software down load off a free trial or even a replenishment of a product like dog food or shampoo.
Gentle reminders with an easy way to complete the transaction can go a long ways with conversions.
Skip
Relevance with a purpose
Use automation to drive revenues and make money
Relevance is for conversions rather than open rates
Not being measured on opens, measure on purchase
Email marketer’s conundrum – email is measured on revenue out of my control
Drive revenues
@atpay @adestra @mannyju & @skiponeill #EmailMarketing on the footer of every slide
Who is @Pay and Adestra? – 2-3 sentences on the company
Skip mentions Manny name and Manny does background, then back to Skip