The document provides 13 tips for email marketers in 2011, including creating compelling subject lines, only sending to those who requested, being consistent with sending frequency, including a clear call to action, personalizing emails when possible, making sure the main message is above the fold, ensuring the website is consistent with the email message, checking the sender IP address, including social media links, choosing proper email body colors, making unsubscribing and contact easy, and segmenting email lists for optimal return on investment.