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Achieve more.   For less.
Outsource your Email Campaign Management to us. We do it better and cheaper. On a world-leading email platform. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leverage the power of Urja’s Email Marketing service.
Urja brings together the resources and a world-leading email platform to realize your advanced Email Marketing vision.  Four building blocks of Advanced Email Marketing
Execution costs: Comparison of all options The real cost of in-house Email Marketing √  Operational Costs √ IT Infrastructure Costs √ Opportunity Cost Urja’s Global Delivery Model helps cut costs by up to 50% whatever the size of your enterprise or email volume
Cut complexity of email marketing.  Add specialized resources whenever you need.
Increased revenue per customer  by  35%. Activated dormant customers, who contributed to  30%   of new transactions. India’s Largest Departmental Store Chain Boosted online bill payments  by  125%. Increased overall online transactions  by  25%.   Generated $25  million in new deposits within  45 days. NYSE: ICN Increased membership by 4%  through email referral campaign. Increased site traffic by  300%  through customized newsletters. India’s Largest Coalition Loyalty Program  We are a pioneer in offshore email marketing services,  having extensive experience with leading marketers.  Urja is India's No. 1 Email Marketing Firm. We have successfully   managed thousands of email campaigns   and   deployed hundreds of millions of emails . Our complete email marketing services have   transformed the Email Marketing Programs   of leading retailers and banks. . NYSE: C
Resources Engaged:  Account Manager, Email Strategist, Creative,  Digital Production & Deployment Teams, Database Associate. Business Result:  End-to-end solution that exceeded campaign goals and led to increased interactive budgets. Marketing resources freed to focus on results not campaign operations.  Shoppers Stop, a leading retail chain, called in Urja to help increase traffic and revenue per  customer, and activate dormant customers. Critical Services Delivered:  Segmentation Strategy, Program Design, Campaign & List Management, Account Management, Reporting & Analytics. Client Benefit:  Completely outsourced strategy-to-execution solution. Multi-level campaign with dynamic personalization. Campaign Optimization involving near real-time analysis & customer grouping. Deployment:   4.5 million emails  96%  deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shoppers Stop Increased revenue per customer by 35%. Activated dormant customers, who contributed to 30% of transactions.
Deployment: Over 10 million emails  97%  deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ICICI Bank Generated $25 million in revenue in 45 days. ICICI Bank consulted Urja for increasing customer deposits through Email Marketing. Critical Services Delivered:  Campaign & Segmentation Strategy, Program Design, Creative & Production Campaign & List Management Account, Management, Reporting & Analytics. Client Benefit:  Turnkey strategy-to-creative-to-execution solution. Segmented, personalized Email  propositions and educational content tailored to segments. Campaign optimization involving near real-time analysis & customer grouping, fast turnaround on analysis & creatives. Resources Engaged:  Account Manager, Email Strategist, Creative,  Digital Production & Deployment Teams, Database Associate. Business Result:  Generated significant revenues through email channel without extensive involvement of client marketing resources. Client Resources freed to focus on other critical business tasks, not email campaign operations.
Boosted online bill payments by 125%. Lifted overall online transactions by 25%.  Deployment: 8 million emails  95%   deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Citibank wanted to migrate customers to Online Banking. Urja was Citibank’s single-point solution provider. Critical Services Delivered:  Segmentation Strategy, Program Design, Creative & Production, Programming, Campaign & List Management, Account Management, Reporting & Analysis. Client Benefit:  Multi-channel strategy to execution, with email as the lead channel. Completely outsourced strategy-to-execution solution. Multi-level campaign with dynamic personalization. Campaign optimization involving near real-time analysis & customer grouping. Resources Engaged:  Account Manager, Email Strategist, Creative,  Digital Production & Deployment Teams, Database Associate. Business Result:  Significant increase in awareness and adoption of Internet Banking channel. Campaign exceeded client goals./ Citibank
imint Increased membership by 4% through email referral campaign. Increased site traffic by 300% through customized newsletters. Resources Engaged:  Account Manager, Email Strategist, Creative,  Digital Production & Deployment Teams, Database Associate. Business Result:  Leveraged early adopters’ enthusiasm to generate more referral membership. Created a platform for merchants through e-newsletter which imint could monetize in future. Urja is the digital agency for imint, India’s largest coalition loyalty program. Urja’s ongoing email marketing programs have built membership, increased redemption, usage, engagement and traffic to the brand website.  Critical Services Delivered:  Creative & Production, Campaign &  List Management, Account Management, Reporting & Analysis. Client Benefit:   One-stop strategy-to-creative-to-execution solution. Advanced email campaigns with dynamic content personalized by geography and member’s points. `Digital properties’in the  creative newsletter such as Offer of the Month, Hot Deals . Deployment:   Over 8.5 million Emailers 95%  deliverability Campaign Execution: Production, Testing & Deployment  of dozens of emailers and e-newsletters with landing and offer catalog pages customized for key cities.
Hari Rao Urja Interactive 19495 Biscayne Boulevard Aventura, FL 33180 Email: hari@urja.com Phone: 305-606-5666 Achieve More. For Less. Ask for an `at-cost’ Pilot! Contact Us Locations: Miami, Florida and Mumbai, India

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