This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Attribution analytics have made it possible to design commission segmentation strategies that cut costs while rewarding publishers who drive quality results.
At TSIA, we’re laser-focused on helping technology companies improve their strategic, financial, and operational performance.
Here’s a look at how Customer Success organizations were able to use the resources made available to them through their TSIA membership to overcome their top challenges and achieve measurable business outcomes.
Member Success Stories & Testimonials - Customer Growth and RenewalTSIA
Improving customer growth and renewal performance. See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.
Track B - Advanced Metrics & Data for the Performance ChannelAffiliate Summit
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
Ever wondered why clients churn rates are high, renwal rates are dropping and you can't upsell anymore!
With the more and more challenges business is facing today customer service and account management are becoming outdated because of their passive approach when the problem come knocking to our door we step up to solve the problem;
And here's when Customer Success Management is born being proactive to solve clients issues before it happen is critical to success in today's business world by studying your clients and their industry, business goals and objectives then figure out how you can maximize on those intelligence to make them more successful that's how you're going to play it the right way.
Through this manual a quick glimpse on the importance of successful planning for a customer success program for SaaS companies specially the food industry and a different playbooks for clients life cycle and their health scores plus an action plan on how to fix the issue on every case.
Start Applying today Customer Success And Partner Your Way To Success With Your Clients To Start Making non Seen Before Revenues And Higher Retention Rates.
At TSIA, we’re laser-focused on helping technology companies improve their strategic, financial, and operational performance.
Here’s a look at how Customer Success organizations were able to use the resources made available to them through their TSIA membership to overcome their top challenges and achieve measurable business outcomes.
Member Success Stories & Testimonials - Customer Growth and RenewalTSIA
Improving customer growth and renewal performance. See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.
Track B - Advanced Metrics & Data for the Performance ChannelAffiliate Summit
– Next generation data that affiliate marketers can use to help justify the value of the channel
-Emphasis on data often missing from traditional affiliate networks
– What types of data can brands leverage to take their affiliate marketing to the next level
Todd Crawford, VP Strategic Initiatives, Impact Radius
Ever wondered why clients churn rates are high, renwal rates are dropping and you can't upsell anymore!
With the more and more challenges business is facing today customer service and account management are becoming outdated because of their passive approach when the problem come knocking to our door we step up to solve the problem;
And here's when Customer Success Management is born being proactive to solve clients issues before it happen is critical to success in today's business world by studying your clients and their industry, business goals and objectives then figure out how you can maximize on those intelligence to make them more successful that's how you're going to play it the right way.
Through this manual a quick glimpse on the importance of successful planning for a customer success program for SaaS companies specially the food industry and a different playbooks for clients life cycle and their health scores plus an action plan on how to fix the issue on every case.
Start Applying today Customer Success And Partner Your Way To Success With Your Clients To Start Making non Seen Before Revenues And Higher Retention Rates.
Customer Success Summit Keynote
Presented by: Thomas Lah, Executive Director, TSIA
Customer success has become one of the hottest capabilities technology companies find themselves investing in today. For technology-as-a-service providers, customer success potentially holds the key to retaining customers and expanding customer relationships. However, TSIA has been inundated with inquiries from member companies that are struggling to deliver customer success at scale.
In this closing keynote, TSIA executive director Thomas Lah will leverage recent benchmark data and industry observations to outline a seven-step approach to establishing and scaling a customer success capability. From the charter to the financial model to enabling technology, Thomas will provide practical frameworks customer success organizations can leverage as they grow.
Preparing Your Vacation Rental Company for Dynamic PricingBeyond Pricing
We talk about how to prepare owners, reservationists, your channel manager, your PMS, your website, and everyone else in your organization for the changes that occur when you switch to modern, data-driven dynamic pricing and revenue management for your vacation rental company
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
My portion of a webinar presented on Digital Marketing Depot with BIA/Kelsey and sponsored by CallRail. Learn how to improve and track your online marketing through third-party call tracking.
How much would you pay for 10% increase in sales?
Our average client experiences more than 10% increase in sales. The HPA Solution incorporates decades of Real Estate Coaching into an easy to follow system which will take your sales force to the next level.
HPA's executives, Jack Studnicky and Marie Williams can implement their award-winning HPA Solution so your sales managers can get the best out of your sales team.
Sales teams with clear direction and empowerment are happier, make more money and want to stay with your brokerage.
Contact us to today to see if your brokerage can implement this program.
CEO's Measuring Paid Search & SEO To Increase Profit MarginsJustin Croxton
In this seminar, Justin Croxton, the CEO of Que Commerce, discusses how companies and marketing firms can more effectively measure paid search and SEO to increase ROI and attract more customers.
Schaaf-PartnerCentric CEO Brook Schaaf shares insights for advertisers as to the value of commission segmentation to reward affiliates for the results you want.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
Customer Success Summit Keynote
Presented by: Thomas Lah, Executive Director, TSIA
Customer success has become one of the hottest capabilities technology companies find themselves investing in today. For technology-as-a-service providers, customer success potentially holds the key to retaining customers and expanding customer relationships. However, TSIA has been inundated with inquiries from member companies that are struggling to deliver customer success at scale.
In this closing keynote, TSIA executive director Thomas Lah will leverage recent benchmark data and industry observations to outline a seven-step approach to establishing and scaling a customer success capability. From the charter to the financial model to enabling technology, Thomas will provide practical frameworks customer success organizations can leverage as they grow.
Preparing Your Vacation Rental Company for Dynamic PricingBeyond Pricing
We talk about how to prepare owners, reservationists, your channel manager, your PMS, your website, and everyone else in your organization for the changes that occur when you switch to modern, data-driven dynamic pricing and revenue management for your vacation rental company
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
My portion of a webinar presented on Digital Marketing Depot with BIA/Kelsey and sponsored by CallRail. Learn how to improve and track your online marketing through third-party call tracking.
How much would you pay for 10% increase in sales?
Our average client experiences more than 10% increase in sales. The HPA Solution incorporates decades of Real Estate Coaching into an easy to follow system which will take your sales force to the next level.
HPA's executives, Jack Studnicky and Marie Williams can implement their award-winning HPA Solution so your sales managers can get the best out of your sales team.
Sales teams with clear direction and empowerment are happier, make more money and want to stay with your brokerage.
Contact us to today to see if your brokerage can implement this program.
CEO's Measuring Paid Search & SEO To Increase Profit MarginsJustin Croxton
In this seminar, Justin Croxton, the CEO of Que Commerce, discusses how companies and marketing firms can more effectively measure paid search and SEO to increase ROI and attract more customers.
Schaaf-PartnerCentric CEO Brook Schaaf shares insights for advertisers as to the value of commission segmentation to reward affiliates for the results you want.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
Manpower Recruitment Agency, Recruitment Consultant, Best Solution for Recru...MM Enterprises
M.M Enterprises is an International recruitment agency and Manpower consultant in India for over one and half decades providing the best recruitment services to clients in Australia, New Zealand, Canada, USA, UK, Germany, Dubai, Kuwait, U.A.E, Saudi Arabia, Malaysia, Singapore, Indonesia, Japan etc.. We aim at providing total manpower solutions to our valuable clients with a highly customized approach.
Ensuring Incremental Growth in Any Affiliate ProgramAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn specific tips on growing an affiliate program incrementally by empowering high-value affiliates, focusing on the program’s bottom line, removing channel overlap, and monitoring for fraud.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
How referral partner programs outperform resellersAmplifinity
Partnerships based on referral partners are starting to show incredible success and are challenging the traditional mindset of resale oriented partnering. Discover why.
In today’s economic climate, client acquisition and retention will be more important than ever for betting businesses. The need for measurable ROI on all marketing strategies will be paramount and will change the way that many business look at their marketing. Through affiliate marketing, operators can create a results focused acquisition strategy and better measure their ROI.
In today’s economic climate, client acquisition and retention will be more important than ever for betting businesses. The need for measurable ROI on all marketing strategies will be paramount and will change the way that many business look at their marketing. Through affiliate marketing, operators can create a results focused acquisition strategy and better measure their ROI.
During a recession, it's imperative that you maintain your market presence: there are fewer consumer dollars in circulation, so you need to capture everyone that you can. The performance-based model of affiliate marketing allows merchants to maintain their online presence while remaining in complete control of their marketing budget.
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google?
What is the best budget for your industry?
When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Presented by
Brook Schaaf
CEO and Co-Founder
Schaaf-PartnerCentric
Affiliate Program Management Agency
Twitter: @schaafpc
If you’re live-tweeting about this presentation
be sure to use hashtag #ase14.
3. Agenda
• Background
• What is Commission Segmentation
• Why We Use It; How It Helps
• Case Studies
• Summary
• Questions and Answers
4. Commission Segmentation Is …
• Using attribution tools / analytics to design custom
commissions for specific affiliates or types of affiliates in
order to reward based upon performance.
5. Why We Use It
• The more we learn about who’s driving results, the more
advertisers want to focus on top performers …
… and dangle the proverbial carrot.
6. The Benefits
• Allows for a strategy-
driven approach to
commissions that goes
beyond trying to pay
more than competitors
• Rewards affiliates who
are driving desired
outcomes
• Reduces amount spent
on results of lesser
quality
7. Case Study – Coupon / Loyalty
• After analyzing program performance we began segmenting
coupon and loyalty publishers for a retail client.
• Value was lower for these “introducers” than it was
for other publishers who were “closers.”
• Coupon/loyalty publishers commissions were lowered
from 8% to 5%
What was the outcome?
8. Case Study – Coupon / Loyalty
• Revenue for coupon/loyalty publishers saw a modest year-
over-year decrease (6.66%) while the commissions paid to
those publishers dropped by 49.95%.
12. Case Study – Midline Commissions
• A new client had been paying coupon publishers a 5%
commission and non-coupon publishers a 20% commission.
However, many non-coupon publishers were still
promoting coupons.
What was the solution?
13. Case Study – Midline Commissions
• We established a midline commission rate and based a
tiered commission structure on that.
Commission payouts and the cost of sale remained
steady during this period of adjustment.
19. Case Study – Lowering Commissions
• An advertiser was offering a default 8% commission rate
that we lowered to 5% for most publishers (allowing two
top performers to remain at 8%).
Commission payouts fell from an average 6 - 6.5% to 5 –
5.5%. Click throughs and revenue remained consistent
with advertiser’s historical data.
24. Case Study – Lowering Commissions
• A top coupon publisher was earning a 10% commission rate
at initial takeover. This was lowered to 5% and then 1%,
dramatically reducing the cost of sale. Revenue remained
consistent with past performance.
27. Case Studies – Elasticity
• We implemented a Q4 growth plan
for a fashion retailer whose affiliate
program saw YoY growth each week in November/December
between 42% and 65%.
• We grew year-over-year revenue for a lead gen client's
mature program by 84% in one month.
• Our affiliate recruitment efforts for a new client brought 118
new affiliates by our second month managing the program,
and by that time the program saw a 135% year-over-year
increase in revenue.
28. Case Studies – Elasticity
• We grew a retail program 20% year-
over-year in the first six months. In
our second year of management, it
grew 60% year-over-year. Now, two
years later, the program is pacing
to hit a 175% year-over-year increase
for July 2014.
• We grew the program for an online
business solutions client by 20%
year-over-year in the first quarter.
In Q1 2014 the client's program
experienced 41% year-over-year growth.
29. Non-Traditional Opportunities
• ArkNet owns MagazineDiscountCenter.com,
which drives $5 - 10k daily but with only a
2 - 4% re-order rate.
• Wants to optimize email list by targeting
those consumers with Quidsi offers
• Goal: develop traditional merchant/
publisher relationship
30. Non-Traditional Opportunities
• InnerVid is a collection of daily and
weekly newspapers
• Wants to monetize papers by joining
affiliate programs
• Will advertise in print editions and track
via unique URLs or coupon codes
31. Summary
• Use your analytics to identify
your top performers.
• Create a commission structure
in which the rewards are tied
to performance.
• Don’t be afraid to lower
commissions when
performance isn’t there.
By the same token, don’t be
afraid to pay higher commissions
for top performing publishers.