Email marketing was topic of Knowledge Forum on Feb 6, 2016. Mr Sabir Shaikh took a deep dive in the topic with focusing on how to start first email campaign

1. Email Marketing
Best Solution for driving ROI ???

2. More ways to collect Subscriber-Base
• AFFILIATE CAMPAIGN
• REFERRAL CAMPAIGN
• SUBSCRIPTION AT THE END OF
YOUTUBE VIDEOS
• SIGN UPS THROUGH GOOGLE+
BUSINESS PAGE
• USE OF PINTEREST TO PROMOTE OFFERS
• GOOGLE ADWORD EMAIL CAPTURE AD
• EVENT
• GUEST CHECK-OUT

3. Welcome email is a must!
A brief about the
community
Login details and
help desk contact
Tips to maximize
benefit from
community
Social Media icons to grow
network and increase faith
in community

4. What should you go back and do?
Re-look at your registration page, optimize it based on your
business need.
Explore all touch points of your customers, they can end up being
valid data collection sources. (Twitter, Facebook & Offline-QR Codes)
Welcome your users with a brief introduction about your brand with
a well-planned series of emails
If not a Welcome series, pity on them and send a Welcome Email at
least. 

5. Email Designing

6. • When it comes to email design lots of questions come up.
 How many colours should you use?
 What fonts or image formats are best?
 Should images be included in every email?
• Let’s understand the The dos and don’ts of email design for
commonly sent emails like.
 Email newsletters
 sales emails
 welcome emails and event/invitation emails.

7. Email Newsletters
Email newsletters are a great way to engage with your audience. That’s probably why 74% of businesses send
newsletters.
Email newsletter design should adjust to include more text than a typical email, so layout is vital. As you create
your newsletter, keep these tips in mind:
• Don’t:
• Write one long body of text.
• Use one big image or PDF for your entire newsletter.
• Use fonts that are hard to read (anything with symbols or heavy script letters).
• Crowd the design or text by adding too much.
• Use harsh or bold colours.

8. Do:
• Choose a color palette and stick to just one or two colors max. This creates a
cleaner look. Use colors that relate to your company identity.
• Place your logo and business name at the top in a masthead. Separate the
masthead and footer with a background color.
• Use more white space.
• Use PNG or JPG images.
• Save your images as 72 ppi or dpi.
• Use easy-to-read and email-friendly fonts (e.g., Arial, Tahoma, Trebuchet MS)

9. Sale email
Every business hosts a sale or a promotion at some point, and email is a great way to spread the word. Designing
this kind of email is a snap. Here are your design dos and don’ts:
• Don’t:
• Write mountains of text.
• Include a dizzying amount of links or calls to action.
• Rely on text only.
• Use one giant image.
• Do:
• Explain the sale or deal in a short sentence or two. Whether it’s 25 percent off, free shipping or a gift with
purchase, explain how it works.
• Include one straightforward call to action.
• Use an image to convey what the deal is.
• Include social media buttons to encourage engagement.
• Use PNG or JPG images.
• Save your images as 72 ppi or dpi

10. Welcome Email
New contacts may need a little encouragement to go from interested bystander to paying customer or contributing donor. To
help with this process, you can send lead-encouraging welcome emails. You’re making a first impression when you send an
email like this, so a polished design is a must. Here are a few tips:
• Don’t:
• Assume your contact knows everything about your business or non-profit – Include info about yourself or your business.
• Overwhelm contacts with too much text, or too many images and calls to action.
• Send an email that looks dry or stale. That’s not the first impression you want to make.
• Underestimate the power of images. Show people what you do or sell.
• Do:
• Include your business name and logo.
• Include a brief description of your business, product or service.
• Focus on one specific aspect that will convince prospects to act.
• Include images that represent your business.
• Include your contact information.
• Include one call to action.
• Use a clean layout. You don’t want text and images jumbled together.
• Use PNG or JPG images.
• Save your images as 72 ppi or dpi.

11. Event, Save the Date, or Invitation emails
When your business or non-profit hosts an event, or you’re inviting people to try a new product, or service,
email is an effective way to promote awareness and recruit guests. To design an email that boosts your guest list,
here are some tips:
• Don’t:
• Use the email to do anything other than invite guests to the event or new product/service. Focus the
content on the event or invitation and its purpose.
• Overdo it on the text. Keep it simple.
• Do:
• Include all of the specifics like date, time and place, or how the service works.
• Pick a simple color scheme. Again, use one main color and several accent colors.
• Use colors that match your logo and website.
• Use a call to action button that allows contacts to sign up for the event
• Use PNG or JPG images.
• Save your images as 72 ppi or dpi.

12. Fonts
Here are a few of the most common, web and email-friendly fonts you should consider using:
• Helvetica
• Times New Roman
• Georgia
• Arial
• Tahoma
• Trebuchet MS

13. @baishhh
Email
sabirshaikhh@gmail.com
Call
+91 9987952221