This is a story about how a wallet company uniquely engaged its existing users and roped in new customers

1. This is a story about how a wallet company
uniquely engaged its existing users and
roped in new customers
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2. Mobile wallet business is no easy task
Wafer thin margins
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3. Mobile wallet business is no easy task
You
Competition
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Stiff competition
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4. Mobile wallet business is no easy task
Cash
Mobile
Wallet
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Slow adoption
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5. The way forward
Attracting right customers
(the ones that will actively transact)
Minimizing churn
(keeping them engaged and happy)
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6. How we did it..
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7. Walkmans iPods
Our inspiration for the idea
All these became trends and won immense popularity with the
help of influencers
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8. Influencers who had the power to sway customer behaviors
and decision making
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9. So our idea was to plan a referral email program
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10. So our idea was to plan a referral email program
Who best than
to nudge you to change your habits
(migrating from cash to wallet experience)
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11. Adding a touch of innovation
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12. Referral programs are
effective and boring fun
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13. (Subscribers wouldn’t mind a little
help from the brand to prank friends
and family)
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Email
subscribers to
throw a surprise to
their friends on
April Fool’s Day
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14. The works
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15. Email to Subscriber:
Subject Line : 😎What's Your April Fool's Day Plan ?
Special character in subject line and gif in Call-to-action was
used for the first time by Mobikwik
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16. The landing page
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17. Email to friend:
Subject Line : Hi [FRIENDSNAME], [NAME] has credited your
Mobikwik wallet
Double personalization in subject line to build trust and
encourage email opens
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18. www.netcoremarketingcloud.com
The landing page (to friend)
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19. www.netcoremarketingcloud.com
netCORE helped us stay unique in the
crowded inbox and improve customer
engagement. With this innovative referral
campaign, we managed to win the
highest form of customer loyalty and love
– of being brand advocates
Akash Gupta
GM Marketing, MobiKwik
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“
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20. The Results
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21. • Enhanced engagement from existing subscribers: Achieved a never before response
with 266% increase in email click rates and 38% increase in open rates
• Quality leads: By targeting the right database to ask for referral, we were able to get the right
quality of leads – the ones that are willing to transact
- Sharing rate (percentage of subscribers who referred) was 1.24%
- Referral conversion rate (percentage of friends who convert) was close to 1%
• Reduced cost of acquisition drastically: This campaign yielded the lowest cost-per-lead
for the brand (Source: Client)
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The Results
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22. www.netcoremarketingcloud.com
Build your own Success Story.
We are here for you.
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