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This document summarizes the process of shifting a company from buying leads to generating their own leads online. It describes building landing pages and content like whitepapers and videos to generate top-of-funnel leads. It then discusses converting those leads into prospects using webinars, brochures, and spec sheets. Over three quarters, the cost-per-lead dropped from $136 to $21 as the digital strategy became more advanced through personalized content, lead segmentation, and marketing automation. In total, $70,000 was invested in ads over seven months, generating an average cost-per-acquisition of $376 and $3.7 million in sales revenue.
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ra-solar-case-study (1)
The document summarizes how an inbound marketing campaign was developed for a solar company (ra.solar) to drive sales leads. An insight-driven digital ecosystem was created using search, social media, and content marketing. Customer journeys were mapped out and lead generation sequences, email workflows, and marketing automation tools were used to nurture leads into sales opportunities. The campaign improved results significantly by tripling sales revenue, lowering cost-per-acquisition by 4 times, generating $4M in quarterly sales, and achieving a 7-to-1 return on investment.
Lenguaje y Comunicacion.
¿Que es la comunicación oral?
La Comunicación Oral es simplemente una forma de usar el lenguaje para comunicarnos, se establece entre dos o más personas y el medio por el cual se transmite es el aire sin hacer uso de la escritura, signos, señales o gestos, utilizando únicamente la voz.
La conversación es el medio más importante que tenemos para comunicarnos oralmente, por eso el respeto a las opiniones del otro es fundamental; si no lo hacemos no podremos establecer un diálogo, entonces solo escucharemos nuestras opiniones.
Características:
1. Requiere de al menos dos interlocutores -un emisor y un receptor- roles que generalmente se irán intercambiando constantemente durante el acto mismo de la comunicación.
2.Se apoya de signos complementarios que favorecen una mejor comprensión por parte del receptor, tales como los tonos de la voz, gestos del rostro, manos y cuerpo: movemos la cabeza hacia ambos lados para decir que no; subimos y bajamos la cabeza para decir sí.
3. Posee una evanescencia rápida, pues a diferencia del lenguaje escrito que permite dejar un registro, el lenguaje oral se pierde rápidamente, hecho que genera por parte del emisor recursos y formas lingüísticas especiales para compensar y prolongar el mensaje en la memoria del oyente (tonos y volumen de voz, figuras estilísticas, etc.).
Miedo escénico.
El miedo escénico es habitual entre individuos que tienen que actuar ante una audiencia aunque no pronuncien una palabra, músicos, bailarines, deportistas, etc. Esta respuesta incluye manifestaciones de estrés, timidez y ansiedad, como preocupación, tensión corporal, inhibición, ineficacia funcional y otras formas de alteración de la normalidad en lo fisiológico, lo cognitivo y lo conductual.
¿Como controlarlo?
1. Previsualización Positiva:
Pensar en comunicaciones que nos hayan salido bien, provoca sensaciones más agradables. Así debemos previsualizar nuestra intervención futura, como un buen momento, ayudando a sujetar los elementos cognitivos negativos.
2.Conocimiento e Interés:
Si controlamos el tema acerca del cual hablamos y tenemos interés en que los demás escuchen lo que queremos decir, la comunicación es mucho más fácil y eficaz
3.Estar relajados:
Es muy importante controlar la respiración. Antes de comenzar, haz inspiraciones profundas y lentas. Esta respiración completa ayudará en la relajación.
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• How to make marketing campaigns move effective
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• How to improve site navigation
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You will need to insert a Google tracking code into each page of your website. When a person visits your site the code is executed and produces a first party cookie that is stored on the visitor's PC.
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When analysing traffic you need to compare several metrics together. You can not measure your websites performance on pageviews alone.
Comparing the pageviews data with the bounce rate will give a clearer picture of the sites performance.
Example:
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A. The answer is no. You have to compare it with the bounce rate.
Week one received 1,600 page views and the bounce rate was 50%
This means half of the people (800 people) who visited these pages left the site straight away.
Week two received 2,000 page views and the bounce rate was 80%
This means only 400 people actually stayed on the site
You can see from the above example the importance of comparing metrics together.
Google Analytics will let you drill down and explore metrics in detail and the information you can get is endless. You may want to investigate what pages the visitors navigated to, where did they go afterwards and where they came from.
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Google Analytics can help you determine which marketing activity is driving the best traffic to your site. This can be anything from SEO campaigns, referrals, affiliate programs, PPC campaigns, email campaigns and banner ads.
There are two ways you can track your campaigns, auto tagging and manual tagging.
Google AdWords uses auto tagging and automatically populate your reports with click, cost and other data.
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Insights, Not Data: Automated Reporting That Works
Insights, Not Data: Automated Reporting That Works
New Techniques and Technologies To Grow Pipeline From Inbound Marketing
New Techniques and Technologies To Grow Pipeline From Inbound Marketing
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An Intrusion Detection based on Data mining technique and its intended import...
Intrusion detection is a pivotal and essential requirement of today’s era. There are two
major side of Intrusion detection namely, Host based intrusion detection as well as network based
intrusion detection. In Host based intrusion detection system, it monitors the information arrive at the
particular machine or node. While in network based intrusion system, it monitor and analyze whole
traffic of network. Data mining introduce latest technology and methods to handle and categorize
types of attacks using different classification algorithm and matching the patterns of malicious
behavior. Due to the use of this data mining technology, developers extract and analyze the types of
attack in the network.
In addition to this there are two major approach of intrusion detection. First, anomaly based approach,
in which attacks are found with high false alarm rate. However, in signature based approach, false
alarm rate is low with lack of processing of novel attacks. Most of the researchers do their research
based on signature intrusion with the purpose to increase detection rate. Major advantage of this
system, IDS does not require biased assessment and able to identify massive pattern of attacks.
Moreover, capacity to handle large connection records of network. In this paper we try to discover
the features of intrusion detection based on data mining technique.
Informe 3 hidraulica
El documento describe tres experimentos realizados para calcular caudales usando diferentes tipos de vertederos y aliviaderos. El primer experimento usó vertederos triangulares para medir caudal y obtener coeficientes de descarga. El segundo usó vertederos rectangulares con los mismos objetivos. El tercer experimento usó aliviaderos para calcular pérdidas y obtener coeficientes de descarga usando dos métodos. Todos los experimentos buscaron comparar caudales teóricos y medidos.
ra-solar-case-study (1)
The document summarizes how an inbound marketing campaign was developed for a solar company (ra.solar) to drive sales leads. An insight-driven digital ecosystem was created using search, social media, and content marketing. Customer journeys were mapped out and lead generation sequences, email workflows, and marketing automation tools were used to nurture leads into sales opportunities. The campaign improved results significantly by tripling sales revenue, lowering cost-per-acquisition by 4 times, generating $4M in quarterly sales, and achieving a 7-to-1 return on investment.
Lenguaje y Comunicacion.
¿Que es la comunicación oral?
La Comunicación Oral es simplemente una forma de usar el lenguaje para comunicarnos, se establece entre dos o más personas y el medio por el cual se transmite es el aire sin hacer uso de la escritura, signos, señales o gestos, utilizando únicamente la voz.
La conversación es el medio más importante que tenemos para comunicarnos oralmente, por eso el respeto a las opiniones del otro es fundamental; si no lo hacemos no podremos establecer un diálogo, entonces solo escucharemos nuestras opiniones.
Características:
1. Requiere de al menos dos interlocutores -un emisor y un receptor- roles que generalmente se irán intercambiando constantemente durante el acto mismo de la comunicación.
2.Se apoya de signos complementarios que favorecen una mejor comprensión por parte del receptor, tales como los tonos de la voz, gestos del rostro, manos y cuerpo: movemos la cabeza hacia ambos lados para decir que no; subimos y bajamos la cabeza para decir sí.
3. Posee una evanescencia rápida, pues a diferencia del lenguaje escrito que permite dejar un registro, el lenguaje oral se pierde rápidamente, hecho que genera por parte del emisor recursos y formas lingüísticas especiales para compensar y prolongar el mensaje en la memoria del oyente (tonos y volumen de voz, figuras estilísticas, etc.).
Miedo escénico.
El miedo escénico es habitual entre individuos que tienen que actuar ante una audiencia aunque no pronuncien una palabra, músicos, bailarines, deportistas, etc. Esta respuesta incluye manifestaciones de estrés, timidez y ansiedad, como preocupación, tensión corporal, inhibición, ineficacia funcional y otras formas de alteración de la normalidad en lo fisiológico, lo cognitivo y lo conductual.
¿Como controlarlo?
1. Previsualización Positiva:
Pensar en comunicaciones que nos hayan salido bien, provoca sensaciones más agradables. Así debemos previsualizar nuestra intervención futura, como un buen momento, ayudando a sujetar los elementos cognitivos negativos.
2.Conocimiento e Interés:
Si controlamos el tema acerca del cual hablamos y tenemos interés en que los demás escuchen lo que queremos decir, la comunicación es mucho más fácil y eficaz
3.Estar relajados:
Es muy importante controlar la respiración. Antes de comenzar, haz inspiraciones profundas y lentas. Esta respiración completa ayudará en la relajación.
Using power query to tell your story form your facebook data
This document discusses how Power Query can be used to analyze Facebook data and tell stories from that data. It explains how to connect Power Query to Facebook to extract friend data, likes, and post feeds. It then demonstrates using Power View to visualize that Facebook data through charts and graphs to analyze trends over time, such as the gender of friends, music likes, when friends were added, and patterns of Facebook activity. Power Query and Power View allow users to explore and gain insights from their own Facebook data.
Bring your data to life with Power BI
Power BI is a cloud-based business analytics service that allows users to connect to data from various sources, create interactive reports and dashboards, and share insights. It provides live dashboards, interactive reports, various data visualizations, mobile apps, natural language query capabilities, and tools for sharing content. Power BI can connect to SaaS solutions, on-premises data sources like SQL Server, Azure services, and Excel/Power BI Desktop files. It offers a single view of data regardless of source and brings BI capabilities to various users.
Historia de la tecnología
Este documento presenta una breve historia de la tecnología dividida en cinco períodos: Prehistoria, Edad Antigua, Edad Media, Edad Moderna y Edad Contemporánea. Cada período describe algunas de las principales invenciones y avances tecnológicos de esa época, como el arado y la escritura en la Prehistoria, la polea y la pólvora en la Antigüedad, el astrolabio y la imprenta en la Edad Media, el telar y el telégrafo en la Edad Modern
Teaching Oral Communication Skills
The document discusses several topics related to teaching oral communication skills, including pronunciation teaching, accuracy versus fluency, affective factors, and interaction effects. It provides examples of micro-skills involved in oral communication, such as producing chunks of language, stress patterns, and strategic devices. The document also discusses factors that affect pronunciation learning, such as native language and age, and provides a model for correcting speech errors. Overall, the document offers guidance on techniques for developing students' oral communication abilities.
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slingshot-solar-case-study (1)
- 2. From Buying Leads To Generating Leads Slingshotting from a small company who bought leads from HomeAdvisor to a solar brand generating millions in business every month online.
- 3. Summary We built an inbound lead machine with a series of landing pages and CTA’s to boost conversions. Along with whitepapers, eBooks, checklists, and videos to generate leads. We used webinars, FAQ sheets, spec sheets, and brochures to convert leads into prospects. This digital journey generated massive amounts of sales for Sungevity. DIGITAL STRATEGY JOURNEY MAPPING LEAD SEGMENTATION PRODUCT CREATION ECOSYSTEM STRATEGY CONTENT CREATION MARKETING AUTOMATION EMAIL WORKFLOWS
- 4. Challenge Slingshot had an outdated business model of telemarketing and door-to-door. We shifted them into a data-driven approach with segmented lead sequences and content for unique buyer personas. ● CONTENT MARKETING ● DATA-DRIVEN STRATEGY ● SEGMENTED JOURNEYS ● EMAIL WORKFLOWS ● MARKETING AUTOMATION Solutions
- 5. Q1 Quick Strike At this stage, we created the digital media strategy to drive traffic, conversions, and leads into the top of the customer journey with CTA’s and Landing Pages. Along with simple lead gen sequences and email workflows. ● $136 COST-PER-LEAD ● 11% SALES CLOSING RATE ● $993 COST-PER-SALE ● $161K IN SALES
- 6. Q2 LEAD DOMINATION This is when we launched an advanced retargeting campaign and started nurturing the leads with top-of-funnel offers such as eBooks, whitepapers, lists, videos, etc. We start getting deeper with the email workflows and email workflows. ● COST-PER-LEAD $36 ● CLOSING RATE 15% ● COST-PER-SALE $335 ● $2.5M IN SALES
- 7. Q3 Inbound Automation At this stage, we started using technology to automate and stack different lead segmentations. We also take a much more insight-driven approach to converting leads into prospects with middle-of-funnel content offers such as webinars, FAQ sheets, spec sheets, and brochures. ● $21 COST-PER-LEAD ● 27% SALES CLOSING RATE ● $115 COST-PER-SALE ● $7.7M IN SALES
- 8. Data, Analytics, Behavior Patterns By gathering intelligence and segmenting audiences we were able to nurture leads with personalized content designed for the individual which would improve the quality of sales opportunities and significantly decrease cost-per-acquisition.
- 9. Results It takes time but once the digital ecosystem was put together the funnels started generating predictable leads and huge ROI. INVESTED $70K IN ADS OVER 7 MONTHS AVG. CPA $376 $3.7M IN SALES REVENUE
- 10. “We used to buy leads until we met Heist, then we realized we can get a much better ROI with a sophisticated online strategy”. - Rami Kundeep, VP of Marketing