The document discusses how Zivame, an Indian online lingerie store, reduced its email opt-out rate by 39.2% with help from netCORE Email Consultants. NetCORE implemented a frequency management tool that allowed subscribers to choose how often they receive emails and customized the unsubscribe page. This led to a reduction in the unsubscribe rate from 0.51% to 0.31%, retaining more subscribers.

1. How reduced its email Opt-
out rate by 39.2%
~ a case study ~

2. Sometimes your subscriber journey
ends abruptly…
CASE STUDY OF

3. …when he just
decides to stop
consuming your
emails…
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4. …and hits
UNSUBSCRIBE
CASE STUDY OF

5. How can we create
at the tipping point?
factor
CASE STUDY OF

6. Higher
rates
of email subscribers
Challenge
CASE STUDY OF

7. India’s premier online lingerie store
Our Client
CASE STUDY OF

8. Email Consultants at netCORE came up with a clever idea
to help Zivame reduce subscriber opt-out rate
by 39.2%
CASE STUDY OF

9. “netCORE’s Frequency Management tool
assisted us in keeping our customers happy
and reducing opt-outs significantly by 39.2%
Aashish Kumar
Marketing Manager,
Zivame.com

10. Here’s how..
CASE STUDY OF

11. #1 Show what they’ll be missing out
SALE
PREVIEW
SALE
UPDATES LATEST
TRENDS
CASE STUDY OF

12. #2 Allow subscribers to choose the
frequency of receiving emails
1 2 3
CASE STUDY OF

13. Customized Unsubscribe landing page
that we created for Zivame..
CASE STUDY OF

14. CASE STUDY OF

15. The results
Reduction in Subscriber Opt-out rate by 39.2%
CASE STUDY OF
Before
Unsubscribe rate
0.51%
After
Unsubscribe rate
0.31%

16. Increase retention
with opt-downs
instead of opt-outs
CASE STUDY OF
Quick
Tip
“

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