This document describes how a countdown timer was used in email marketing to promote a fashion brand's online sale. A three-day email campaign was planned with countdown timers synced to servers for real-time updates. Subject lines used special characters to draw attention. Click-through and open rates increased significantly, as did website traffic and online orders. The client was pleased with the results and thanked the consultants for the effective campaign management.

1. Countdown timers
always caught our attention
CASE STUDY OF

2. Show
starts in
seconds
On Television screens At traffic signal On the microwave

3. They are
because..

4. ..they work so well
on the human mind

5. ..and make people
take action quickly

6. WE COULD GET THE
POWER OF TIMER
IN EMAIL ?

7. Countdown Timer
In Emails
Introducing..

8. Countdown Timer
In Emails
Instantly draws subscriber’s
attention
improves email open rates
Motivates them to action
on email
improves email click rates
Improves engagement
and conversions
increases revenue from email

9. Countdown timer is one of the best
conversion tactics that works every single
time and boosts your marketing funnel

10. Let us show you how the netCORE Consultants
used Countdown Timer to increase revenue
from email marketing

11. Our Client
Ethnic fashion wear brand Biba launched its online portal Biba.in

12. Use email to drive
traffic to website
Improve Revenue
from email marketing
OBJECTIVE

13. netCORE IDEA
Build urgency
Countdown timer in email
Give rationale
Offer great discounts
Get Conversions
Website traffic & online revenue

14. Making the
Countdown Timer
Email
Effective
Email workflow
Planned email series around the 3 day sale that the client
proposed
Real time countdown timer
Timer synced with server shows live status
Innovative Subject line
Using special characters like ⌚, ④⑧, ⌛ to draw user’s
attention in the busy inbox
Segment
Target active and inactive base differently to draw
maximum response

15. EMAIL
CREATIVE

16. Day 1
Segment Subject Line
Active ⌚Time is Ticking! Our Special Sale starts in a few hours!
Inactive ⌚Time is Ticking! Our Special Sale starts in a few hours!
Email 1: Announces the sale would be starting soon

17. Day 2
Segment Subject Line
Active ⌛Tick-Tock, Tick Tock⌚Our :"Flash ④⑧ Hour Sale " has begun
Inactive ⌛Do you know what ends in ④⑧ Hours?
Email 2: Gentle reminder email that sale has started

18. Day 3
Segment Subject Line
Active Last 6 Hours left
Inactive
It will all be ' Gone in 6 Hours '
Email 3: Sent to build urgency (last 6 hours remaining)

19. RESULTS

20. 167%
28.6%
18.5%
120%
INCREASE IN WEBSITE
TRAFFIC
INCREASE IN
CLICK-TO-OPEN RATE
INCREASE IN ONLINE
ORDERS PER EMAIL
INCREASE IN OPEN RATE
FROM INACTIVE BASE
RESULTS

21. We wanted to approach customers ‘differently’ and engage them by
bringing in the context of time that is ever so fleeting and difficult to
manage. Partnering with netCORE has helped us achieve our
business objective and utilize the email marketing channel a lot more
effectively. Special thanks to the team of netCORE consultants for the
flawless campaign management.
Paresh Baghel, Business Head Ecommerce, Biba Apparels
“

22. CAMPAIGN WON GOLD FOR
THE BEST EMAIL MARKETING
CAMPAIGN AT IAMAI’S
6TH INDIA DIGITAL AWARDS

23. Get the power of Countdown Timer in Emails
Talk to our experts: consultants@netcoremarketingcloud.com
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