This document provides an overview of principles of beautiful web design. It discusses design elements like layout, color, texture, typography, and imagery. For layout, it covers balance, unity, emphasis and grids. For color, it discusses color wheels, schemes and resources. It provides examples of good and bad balance, unity and emphasis in layout. It also discusses serif fonts, sans-serif fonts, fixed-width fonts, handwritten fonts and novelty fonts. Finally, it emphasizes the importance of selecting relevant and appealing imagery for websites.