Email marketing is the process of sending customized messages to the customers by using email. http://www.unitedworld.edu.in/

1. Email Marketing
An illustrative presentation
By: Kaushik Das
PGPM , UnitedWorld School of Business, Kolkata

3. SURVEY REVEALS
3.9 Billion accounts in 2013
4.9 Billion accounts in 2014
REDUCES THE PRINTING COSTS,
AD SPACE RATES, PHONE LINES COST AND MORE
Source: The Radicati Group

4. TARGET FOCUSSED- With the customer database
in hand, the mails are addressed to the right people. It
increases the chances of high sales conversion
BUILDING RELATIONSHIPS WITH
CUSTOMERS- Sending monthly or yearly based
news articles and informing about the new offers,
products and discounts builds the relationship with
the customers for the longer term
ECO FRIENDLY- Reduces the use of papers and
helps in the paperless campaign. Reduces the cost of
printing, paper and delivery

5. PROPER USE OF EMAIL MARKETING
PICTURES SPEAKS MORE THAN WORDS

6. TOO MANY WORDS
SPAM

7. EASY- Creating a marketing message via Email is as easy as writing an E-mail
FAST AND EFFICIENT-Timing is everything, so it can be said: this is a quick and efficient
way. Offers promotions through E-mail with a clear call to action, can have
tremendous impact on earnings.
MEASURABILITY- By Email marketing, you can easily find the number of E-mails sent,
number of Emails that have been opened and that those who have
opened up, the number of people who are not registered, and click rate
YOU INVEST,YOU GET-Email Marketing has the highest return on investment than other
marketing methods

8. UNDELIVERED EMAIL- It is possible that individuals delete an Email from someone who is
not in their contact list.
This is increasingly becoming a disadvantage of Email marketing
RESPONSE DECAY- It's not easy to keep subscribers actively engaged with your company
in the long-term
EXPENSES- Even though Email marketing is very inexpensive to propagate, the outcome could
wind up costing a lot more if a judge deems your messages “useless spam”
EMAIL OVERLOAD-When an Email gets through to the consumer, there is so much E-mail
that needs to be looked at sometimes it is difficult for the individual to
distinguish between solicited and unsolicited Email, as well as have
time to read through the Email

9. CO-REGISTRATION- Co-registration is a widely – used approach to increase the size of your
e-mail lists.
Co-registration works this way: After completing a subscription form or upon
leaving a website, visitors are invited to subscribe to one or more e-zines.
If the website is listed among these and the site gets a substantial amount of
traffic, you'll begin to receive a number of subscriptions
SUBJECT LINE- Subject line with shorter length works better
PICTURE- Picture speaks more than words
REMOVE INACTIVE MEMBERS- Remove the members who are not active and trim your
template so that time and efforts are saved

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