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The document summarizes a workshop on book metadata. It discusses what metadata is, who creates and uses it, important metadata elements, and exercises for participants to practice capturing metadata from book materials and entering it into systems. It provides overviews of metadata standards, how metadata supports search engine optimization and discovery, and the metadata lifecycle. Key topics include core and enhanced metadata elements, ONIX, and the role of metadata in publishing workflows and distribution.
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Metadata is the lifeblood of publishing in the digital age and the key to discovery. Metadata is a continuum of standards and a process of information flow; creating and disseminating metadata involves both art and science. This presentation examines publishing-industry best practices for metadata construction and management, process improvement steps, practical applications for publishers and authors such as keywords, metadata challenges concerning e-books, and the frontiers of the expanding metadata universe. Metadata permeates and enables all aspects of publishing, from information creation and production to marketing and dissemination. It is essential for publishers, authors, and all others involved in the publishing industry to understand the metadata ecosystem in order to maximize the resources that contribute to a title’s presence, popularity, and sale-ability. Metadata and the associated processes to use it are evolving, becoming more interconnected and social, enabling linkages between a broad network of objects and resources.
This presentation was provided by Renee Register of OCLC, during the NISO at NASIG Pre-conference "Metadata in a Digital Age: New Models of Creation, Discovery, and Use," held on June 4, 2008.
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3. FLOW OF METADATA
Publisher
Aggregator
Library
• Thousands of titles
• Specialized feeds
• Different Pricing,
Formats, ISBNs,
Dates
• 2,000+ publisher
feeds
• 1.4 Million+ titles
• Publishers,
MARC, LOC, 3rd
Party
• Millions of titles
• Multiple Platforms
• Multiple Meanings
• Duplication
• Discoverability
4. WHICH OF THE FOLLOWING MOST CLOSELY MATCHES YOUR
DEFINITION OF PUBLICATION DATE IN RELATION TO THE PHYSICAL
BOOK?
0 0.2 0.4 0.6 0.8 1 1.2
Date the title is available for sale in brick and mortar stores
Date the title is available for sale online
Date the title is available for sale in stores and online
Date the book is in the warehouse
Date the book is released from the warehouse
Date the content of the book was created
Same as copy right date
Date used by publicity and marketing
Date a few weeks after the on sale date once all titles have
reached vendor outlets
Estimated date of publication, of little importance internally
% of Respondents
5. WHICH OF THE FOLLOWING MOST CLOSELY MATCHES YOUR
DEFINITION OF PUBLICATION DATE IN RELATION TO THE PHYSICAL
BOOK?
0% 5% 10% 15% 20% 25%
Date the title is available for sale in brick and mortar stores
Date the title is available for sale online
Date the title is available for sale in stores and online
Date the book is in the warehouse
Date the book is released from the warehouse
Date the content of the book was created
Same as copy right date
Date used by publicity and marketing
Date a few weeks after the on sale date once all titles have
reached vendor outlets
Estimated date of publication, of little importance internally
25%
3%
3%
25%
21%
10%
7%
3%
% of Respondents
6. 01 02 03 04 05
Publisher Supplied
ONIX
35% of Publisher Partners
Title Page Scraping
20% Match
Surface
LOC Matching
20% Match
MARC Supplied
60% of Holdings,
BIBLIOGRAPHIC METADATA: LCC AND LCSH
7. WHERE ARE WE HEADED?
• Dynamic Metadata
• “Given researched topics are emerging and shifting all the time it would be an
impossible task to create such a taxonomy without very close relationships with
the academic community.”
• Chapter Level Metadata
• Linked Data
• How does Machine Learning effect metadata standards
• How does mobile/tablets effect presentation of book Metadata
8. GOBI GENERATED PROFILING METADATA
• Interdisciplinary Terms
• GOBI Select Levels
• GOBI Core
• Geographic Descriptors
• Country of Origin
• Format Types
9. METADATA IS A CRITICAL COMPONENT TO THE
SUCCESS OF THE TITLE
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Strongly Disagree
Disagree
Neither Agree Nor Disagree
Agree
Strongly Agree
7%
10%
82%
% of Respondents
10. WHAT PERCENTAGE OF YOUR OVERALL STAFF
IS INVOLVED IN SOME ASPECT OF METADATA
CREATION
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
<10%
10-20%
20-30%
30-50%
>50%
46%
17%
10%
21%
3%
% of Respondents
Editor's Notes
58% of respondents stated that Publication date is the most important date associated with a title
58% of respondents stated that Publication date is the most important date associated with a title
We see book content being increasingly used at the chapter level (similar to journals) and discoverability is critical to driving usage