Future of Metadata
Vegan Cooking
69 new german publications on vegan
cooking in 2013 (vlb.de)
How to find and decide?
Question: What‘s the crucial factor to find
Question:What‘s the crucial factor to find a a
book an...
Core Metadata
ISBN

Title

Author

Publisher

Price

Category

…

Necessary to catalog and
to list books
Enhanced Metadata
Cover
Reviews
…

Blurb

Author
Bio

Quotes

Sample
Chapters

Marketing-related –
relevant for sales
Metadata, Books and Customer
Finding the appropriate book in view of readers‘
and customers‘ preferences
Bookseller

Websh...
Wepshops optimized for Search

Results based on algorithms focused on
keywords and metadata
Metadata & Discoverability
High quality metadata improve the chance of
being found and being attractive for buyer

importa...
Metadata and Sales

Today:
Metadata sell books
Limits
Rigid classification

Quality depends on editor
SEO is only based on keywords
Different metadata standards
Trends
Semantic Analysis

Reader driven Content

Marketing Information

Single Point of Access
Trend #1: Semantic Analysis

Big Data

Semantic
Technologies
Trend #1: Semantic Analysis
Processing
Big Data

Analysing
Content

Semantic
Analytics

Identifying
core
concepts
Trend #1: Semantic Analytics
Automated Text Analytics

Summarisation

Semantic
Classification
Qualitative Analysis
(conten...
Trend #2: Reader driven Content
Nowadays there is more content outside of a
book than inside it.
Trend #3: Marketing Information
Real-time relevant marketing information –
e.g. TV appearance or awards
Trend #4: Single Point of Access
All relevant metadata are collected and stored
in one database

Booksellers get informati...
Metadata & Attractiveness
High quality metadata improve the chance of
being found and being attractive for buyer

In the F...
Challenge of aggregating Metadata
Big Data
Many different Sources
Scalable and automated Technologies
Interfaces
Tools for...
Solution
One database to collect and to provide all
available metadata on books

We are working on it:
VLB+
Booksellers
Reviews
Recommendations
Stocks

Readers
Personal
Recommendations
Market Data &
Statistics

Reviews
Recommendat...
Vegan Cooking?
Question: What‘s finally the right cook book
for YOU?
Technology and metadata meet to bring you…
Pork & Sons
The definitive
cookbook by the
world's leading
pork connoisseur
Questions & Discussion
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Future of Metadata [for Publishers]

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Slides from Ronald Schild's presentation in the Semantic Media Web Event (Sep 2013), about the different types of metadata that are relevant for publishers

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Future of Metadata [for Publishers]

  1. 1. Future of Metadata
  2. 2. Vegan Cooking 69 new german publications on vegan cooking in 2013 (vlb.de)
  3. 3. How to find and decide? Question: What‘s the crucial factor to find Question:What‘s the crucial factor to find a a book and for the right decision? book and for the right decision? classification, pages, cover, publisher, author, recommendation, bestseller ???
  4. 4. Core Metadata ISBN Title Author Publisher Price Category … Necessary to catalog and to list books
  5. 5. Enhanced Metadata Cover Reviews … Blurb Author Bio Quotes Sample Chapters Marketing-related – relevant for sales
  6. 6. Metadata, Books and Customer Finding the appropriate book in view of readers‘ and customers‘ preferences Bookseller Webshops • • • • personal recommendations professional guidance limited selection in-store use metadata for catalog search • focus on content • no personal guidance • nearly all books are available (huge selection) • use metadata to display books and to automate recommendations • focus on bestsellers and search  limited growth  huge growth
  7. 7. Wepshops optimized for Search Results based on algorithms focused on keywords and metadata
  8. 8. Metadata & Discoverability High quality metadata improve the chance of being found and being attractive for buyer important for bookseller and webshops catalog search catalog and SEO
  9. 9. Metadata and Sales Today: Metadata sell books
  10. 10. Limits Rigid classification Quality depends on editor SEO is only based on keywords Different metadata standards
  11. 11. Trends Semantic Analysis Reader driven Content Marketing Information Single Point of Access
  12. 12. Trend #1: Semantic Analysis Big Data Semantic Technologies
  13. 13. Trend #1: Semantic Analysis Processing Big Data Analysing Content Semantic Analytics Identifying core concepts
  14. 14. Trend #1: Semantic Analytics Automated Text Analytics Summarisation Semantic Classification Qualitative Analysis (content - context connection) • system generated summary • text style (e.g. neutral, positive, negative) • catategorize content • define the content to find the right connection to similiar content
  15. 15. Trend #2: Reader driven Content Nowadays there is more content outside of a book than inside it.
  16. 16. Trend #3: Marketing Information Real-time relevant marketing information – e.g. TV appearance or awards
  17. 17. Trend #4: Single Point of Access All relevant metadata are collected and stored in one database Booksellers get information from one source (in realtime)
  18. 18. Metadata & Attractiveness High quality metadata improve the chance of being found and being attractive for buyer In the Future: Metadata are going to be more valueble for sales (target- and demand-oriented offerings)
  19. 19. Challenge of aggregating Metadata Big Data Many different Sources Scalable and automated Technologies Interfaces Tools for Social Media Monitoring
  20. 20. Solution One database to collect and to provide all available metadata on books We are working on it: VLB+
  21. 21. Booksellers Reviews Recommendations Stocks Readers Personal Recommendations Market Data & Statistics Reviews Recommendations Ratings Marketing Services Statistics & Search Awards E-Books A-Books Bibliographic and enhanced Metadata Bestsellers Market Data Order volumes Market Research Publisher Algorithms Publisher
  22. 22. Vegan Cooking? Question: What‘s finally the right cook book for YOU? Technology and metadata meet to bring you…
  23. 23. Pork & Sons The definitive cookbook by the world's leading pork connoisseur
  24. 24. Questions & Discussion

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